The Salvation Army Target Marketing.pptx

Target Marketing for The Salvation Army

1. Target Marketing Presentation By: Shatoria Gullatte

2. What is Target Marketing? A Target Market is a specific group of potential customers a business aims to reach with its products or services Understanding your target market is essential for creating an essential marketing plan Well-defined target markets can help a business increase its profits and attract new customers by boosting marketing efficiency. 4 main pillars of Market Segmentation: Demographic, Psychographic , Geographic and Behavioral .

3. Demographic Who are your target customers? In terms of age, gender, employment status, religion, income, life and family structure . Athletes ages 10-17 Families with at least 1-2 incomes in the household Athletic trainers and coaches in need of a consistent training location

4. Geographic Where do they live? The physical location of your target customers They live in suburban and urban areas in Dayton, OH The midwest of the USA Same local language and time zone

5. Psychographics What do they do for fun? Describe personal qualities of the people in your target market, in terms of hobbies, entertainment interest, leisure activities and preferred source of information. Attending multiple sporting events all year for different sports Working out or practicing /training at a local gym Watching pro athletes ; MLB, NBA, WNBA, NFL, etc. Preferred source of information is word of mouth. Networking and making connections in person. Social media is a close second.

6. Behavioral Patterns What do they like to buy? Describe your target customers purchasing habits, such as what they are buying and how often. My target customers search TikTok, Google and YouTube to shop and do research on things they’re interested in buying They purchase a lot online with hopes to not have to return. They would also prefer to handle bookings through a website or app. They will increase their purchase amount for some type of discount such as free delivery or a percentage off.

7. My Target Market As a Program Director at The Salvation Army which is located in an urban environment. Due to a lack of marketing, program participation is low. The Salvation Army’s target customers are families with 2 incomes, with kids ages 5-12, that live in the area and preferably attend a Dayton Public School, looking to find extra curricular activities. We are following the families in the community closely to understand what programs they want to participate so we can keep those programs in constant rotation.

8. My Target Market cont.. We will reach this target market through our many free events that we host at The Salvation Army such as the Eggstravaganza, Backpack giveaway, Back to School Bash, and many more. DPS partnership that allows us to advertise right in the schools. Social media, Radio and local news ads

9. Work Cited Indeed.com . Gus Pelogia, 29 Sept. 2023, www.indeed.com/career-advice/career-development/target-market-examples. Accessed 27 Apr. 2024.

10. Thank you! Target Marketing Presentation By: Shatoria Gullatte