the teenage future skill set for gold generation.pptx

some skill need to achieve by teenage to create gold generation of Indonesian future generation

1. future skill set Yogi Triharso Country Director ADAReach ID ADA-ASIA a member of Axiata Sdn Bhd

2. Your Presenter Yogi Triharso Country Director Reach ID, Director of PT. ADAI ADA ASIA a JV of Axiata Group Sdn ( Bhd ), Sumitomo Corp and Mitsui Corp Professional exposure PT XL Axiata, Tbk Indonesia : 2001 – 2012, last position Head of Service Assurance Axiata Group Sdn ( Bhd ) Malaysia : 2012 – 2014, last position Assistant Director BD/Corp Ops Axiata Digital Services Malaysia & Indonesia: 2014 – 2018, last position Assistant Director BD & Strategic Projects also Head of Non-Financial Portfolio XL Digital Service ADA : 2018 – present, Country Director adaReach ID & Director of PT. ADAI

3. | Data Scientists | Digital Media Gurus | Agency Experts | Management Consultants | Our shareholders & our presence across ASIA PACIFIC Our Accolades:

4. SERVICE LAYER AUTOMATION LAYER OMNI CHANNEL ENGAGEMENT LAYER BUSINESS INTELLIGENCE LAYER DATA LAYER How our technology platforms and data fit together • SIM Activation • User Registration • Lead Generation Media Planning Ad Operations Creatives Design Outcome Optimization • Loan Registration • App Install • Store Visit Data Consultation Audience Dashboard Holistic Media Report Outcome Optimizer Social Ads Platform Creative Optimizer Audience Explorer Out-Of-Home Social Display Search Video China Media Telco • Google Ads • DV360 • DSPs • Google • Shopping • Search • Moving Walls • SMS • Telco asset • Facebook • Instagram • Twitter • LinkedIn • LINE • YouTube • iflix • Hooq • TikTok • WeChat • Baidu • Ctrip Audience Segments Actionable Insights Intelligent Solutions Video Engagement Brand Insights • Geo-targeting • Location/Travel • Demographics • Behavior • Credit Score • Brand Affinity • Lifestyle • Telco Telco Market Share Device Market Share Syndicated Audience Churn Prediction Model • Finance         Syndicated Audience • E-commerce • White Label DMP • Intelligent Retail • Intelligent Mall • Intelligent Machine • Insightz Club (Online Survey) • Social Studio (Social Listening) Telco Ad exchanges Video Chinese Media • Locations (GPS) • Web access • IP address • Audience Data • Locations • Usage/Payment • Web access • Apps access • Audience Data • WeChat/ Baidu/ Ctrip access Google & Facebook

5. Creative Ideation / Big idea DIGITAL CREATIVES Creat e ideas leveraging data driven insights. Ideas which can travel and influence digital consumers. DIGITAL CONSUMER INTELLIGENCE Video Analytics & Creation Engine A social video machine learning analytics and insights tool, coupled with an AI-powered content recommender Brand Strategy Strategy crafted based on sentiment analysis and consumer insights. DIGITAL STRATEGY Digital Communication Content strategy (contextual marketing) and CX strategy (consumer journey planning for consistent content / messaging across web and app) Video Analytics & Creation Engine Consumer Insights Explorer Leveraging on customers’ behaviours and interests, the client can execute targeted advertising campaigns through various social media and programmatic channels through our Xact Data and Consumer Insights Explorer ADA Social Listening & 3 rd party data tool Social Listening tool & 3rd party tools to derive consumer & competitor insights which help in audience shortlisting and sentiments monitoring Digital consumer experience audit A social video machine learning analytics and insights tool, coupled with an AI-powered content recommender Content Management P latform Dynamic Content O ptimisation Data driven personalisation at scale. Audit of your customers’ journey across all digital assets. Use of tech to reduce creative production cost Marketing services scope include: END-TO-END DIGITAL MARKETING SOLUTIONS FOR GROWTH & OPTIMISATION

6. DIGITAL DISTRIBUTION AUDIENCE OPTIMISATION Digital m edia distribution Leveraging on the customers’ behaviours and interests, we will execute targeted advertising campaigns through various social and programmatic media channels MEDIA STRATEGY AND OPTIMISATION E-commerce Optimising brand presence for performance on marketplaces and brand owned e-commerce sites. Vertical distribution channel/ process Creating end-to-end digital distribution channels HIGH DATA AFFLUENT USERS FREQUENT TRAVELERS OFFICE GOERS QSR VISITORS Persona Creation and segmented audiences Using Xact and 1 st Party data, we can create & target user personas. Also create Lookalike/Similar audiences to expand reach base END-TO-END DIGITAL MARKETING SOLUTIONS FOR GROWTH & OPTIMISATION Digital media strategy / performance marketing Leveraging client and third-party data, to deliver revenue generating customers. Media mix modeling Use of statistical analysis to estimate the past impact to predict the future impact of various spending on sales. AI Based campaign optimisation Automated Optimisation Solutions for maximising outcomes with channel mix and audience segments Attribution Online-to-online attributio n, online-to-offline attribution App Store Optimisation ASO using On-Page techniques. 3 rd party consultation and following best practices and checklist for App store ranking. Holistic offerings for industry verticals from customer acquisition to sales & retention of high LTV customers

7. The so called “digital transformation”

8. Martec’s law

9. Digital transformation accelerated

10. We still Need human

11. Human vs machine tasks performed

12. Zoom boom!

13. Covid19 +impact

14. Facebook is gaining

15. 4apps service now dashboard

16. Megashift : yuswohady – invent.ure

17. *Source : Statista

18. Technology adoption

19. Jobs and jobs

20. Emerging Job clusters

21. Specialized skill of the future

22. Critical skill

23. End of presentation

24. references ADA ASIA Statista LinkedIn IBM University of Harvard Business School University of Cambridge INSEAD Yuswohady ; Invent.ure : Megashift WEF : The Future of Job Report