THE TOPICS ON SEARCH ENGINE OPTIMIZATION

short pdf on seo

1. SEO
www.vcubedigitalmarketing.in
Onpage
Technical
Offpage

2. How Google Search Engine Works

3. Lay out
4 Ads (Top)
SERP
Search Engine Results Page
10 organic / Seo Results
3 Ads (Bottom)

4. 1.Crawling - crawler , spider, google bot -Collect Complete Information
From the websites
2.Indexing - Storing the data by categories
3.Calculating Relevency - calculationg through 200 Ranking Factors
4.Retriving Results - Display results in SERP

5. Keyword Research
Brain Storming
Google Suggest
Uber Suggest
Google Keyword Planner

6. What Keywords to be Choosen
Search Volume - HIGH
Competation - LOW / MEDIUM

7. How to use Advanced search option
allintitle:“Digital marketing”
Below 4000 Search results - LOW
4k-12k - Medium
Above 12k - High

8. Places Where Google Crawler Crawls
Title
Description
H1 to H5 Tags
Links (Internal / External)
File Name
First Line of the Website / Blog
Bold & Italics
Image Alt

9. Google Updates
Panda - 2011- No copy Content
Penguin - 2012 - No spammy backlinks
Humming Bird - 2013 - No Keyword Stuffing
Pegion - 2014 - Speed & Performance
Mobile Friendly - 2015 - Should be Mobile Friendly
Rank Brain - 2016 - quality content
Possum - 2017 - Local Results will Come First
Fred - 2017 - Link quality

11. White Hat Seo / Black Hat Seo / Grey Hat Seo
white hat + Blackhat =
Greyhat

12. Blog writing
Create Content Using CHAT GPT/ Copy.AI/ Quill Bot

13. Create Blog
Adding 8 Perameters of Crawler in your Blog
Add Allinone SEO Plugin
Makre sure Your Total Rank is More then 80 to Rank in SERP
Title
Meta Description
Meta Keywords

14. Submitting the Website to Google
search Console
Choose URL Prefix

15. Select HTML Tag & Copy The Link

16. Paste The Code Here
Go to website Dashboard

17. Go Back to Search Console And Click Verify

18. After submitting it . it will take - 48 hrs to Make
the crawler to visit your site and crawl the data
You shopuld Get this - Ownership Verified

19. OFF PAGE SEO

20. Backlinking
Page Ranking
Link Juice
Why they Give Backlink ?
For money - 24hrs
Recreprocal - Backlink - 48hrs - 72 hrs
Extral Link - Brings Traffic - 6 months

21. Off-Page Techniques
Directory Submission
Blog Commenting
web 2.0 - blogger.com
Image submission - Pintrest
Video Submissions - youtube
Document Submission - Slideshare
Classified Submission - olx
Q/A Sites - Quora
Forum Submission - wordpress
Article Submission -
Qr code Scanner -

22. Technical Seo
sitemap.xml - Allinone seo plugin
sitemap.Html - Allinoneseo plugin
Robot.txt filen - Allinoneseoplugin
SSL Certificate - Hostinger
Colonical Tags - Subit in search console
404 Error - Automatic
301 & 302 Redirecton - Redirection plugin
Broken Links - Online - Brokenlink checker
Spammy Backlinks - Moz Paid Tool

23. DA- Domain Authority (1-100)
PA - Page Authority (1-100)
Do Follow - Backlink with - Link Juice
No Follow - Only Backlink - No Link Juice

24. website Performance Plugins
updraft plus - For backup
contact Form - Contactform7
popup - hustle
litespeed cache - For website speed
301 & 302 Redirection - migration plugin
Google site kit - For website Analysis

25. Google My Business (GMB)