Stayzilla is a bridge to every host and a guest where its main concern is to give unbeaten reach to every tourer by providing various stays in every part of the country
What the company was
●Company provides all kind of properties like hotels, home stay's, service
apartments, resorts and a lot more ranging from a small hut to a villa to
travelers in india
●They provide budgeted place to people
●It had a special selective ‘community’ feature on the app that matches hosts
and guests by their preferences and shared interests
●Stayzilla is a bridge to every host and a guest where its main concern is to give
unbeaten reach to every tourer by providing various stays in every part of the
country
1
Reason for Failure
Stayzilla shut down its operation on Feb 24th, 2017 . There are basically four
reasons behind the failure of the company which are listed below:
●Lack of local network effect in indian cities
●Lack of Infrastructure support for startups
●Massive discounting based practices in india
●High operational cost
3
Revival Plan
●Prior Investigation and rating of homestays
●Prices on the basis of ratings
●Listing the amenities and services that will be available at the location
●All the features that were provided earlier on the app including the 360 degree
panoramic view, user uploaded videos, selective communicative feature still
to be continued
4
Branding and Marketing Strategy
●We provide services that makes it easier for you to be satisfied
●Ratings won’t only be verified by us but also by customers
●Provision of Emergency services to alleviate the fear of living in stranger’s
home
●Complete listing of nearby services and amenities to make the stay enjoyable
●Workshops and Awareness programmes
●Having local point of contacts for 24x7 Assistance
5