this slide is the report on Digital Marketing

this slide is the report on Digital Marketing

1. An Internship Report Presentation On Digital Marketing At Otech Pvt. Ltd Supervised By Er. Dhiraj Kumar Jha Presented By Bibek Kandel Exam Roll No.: 11643/20

2. Presentation Outline Organization Details / Position Held Literature Review Tasks Involved Technology Used Current Trends / Research References Appendices

3. Organization Details / Position Held Otech Pvt. Ltd., Kathmandu, Nepal Founded in 2008 Provides IT and digital solutions Services: Digital Marketing, SEO, SMM, PPC, Branding My Role: Digital Marketing Intern Mentor: Mr. Manoj Chaulagain

4. Literature Review Digital marketing is data-driven and scalable Key components: SEO, SMM, PPC Trends: AI, influencer marketing, e-commerce Challenges: Cybersecurity, ethical data use Importance of digital marketing in business

5. Tasks Involved Social media content creation Creation Of Posts Campaign management on Facebook, Instagram Performance monitoring with Google Analytics Client communication and reporting

6. Technology Used Google Analytics: Traffic analysis Canva: Graphic design WordPress: Blog publishing

7. Current Trends / Research Rising mobile-first approach Dominance of social media platforms Increased focus on video content Real-time analytics for campaigns Personalization in digital marketing

8. Conclusion The internship at Otech Pvt. Ltd. was a transformative learning experience. It provided me with practical exposure to digital marketing, including social media management, and digital advertising. Working alongside experienced professionals enhanced my skills in content creation, campaign management, and performance analysis, while also improving my communication and teamwork abilities. This experience has prepared me for future opportunities in the field of digital marketing.

9. References Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson Education Limited. Kumari, N. (2024). A Study on Digital Marketing and its Components . International Journal for Multidisciplinary Research. Rehman, Z. U., Raju, G. N., & Basha, S. A. (2019). A Study on Digital Marketing in India: Opportunities and Challenges . Journal of Emerging Technologies and Innovative Research.

10. Appendices

11. Thank You