Tim Hortons "Plant-Based" menu By Nand Patel

Digital digest assignment regarding Plant based food.

1. Tim Hortons “Plant-based” Menu Analysis and Recommendation

2. Market Research and Target Audience. In the course of the present day, the plant-based food market is highly expanding its consumer base because of the awareness created on the health benefits and the sustainability of the plant-based food. Market growth in plant-based foods that stemmed in 2022 stood at 27%, where youths were the most common customers.

3. Increase demand for Plant- Based Foods Health-conscious customers: People interested in improving the quality of their diet are among the major consumers of plant-based products. Essentially, consuming plant-based foods helps in reducing the elderly’s susceptibility to several long-endemic diseases including heart and diabetes. The opportunity of increase in the demand: As in north America The plant-based market has grown a lot, So that there is an opportunity for Tim Hortons to increase its market share by providing plant-based meals.

4. Advertisement TV Commercials: Massive advertisements such as TV commercials, billboards, and appealing online advertisements that inform customers that the new plant-based meals are not only tasty but also multiple in range and healthy for the body. The advertisements incorporated actual customers and celebrities to create trust and appeal. Social Media Ads: Pertaining to advertisement and publicity on Instagram, Facebook, and tweeting to the health conscious and ecological consumer. Storytelling, addition of moving images, and videos for the clarification of the aspects that might be of interest to the customers.

5. Strength Of Plant based product Strong Brand Reputation: Trust and Loyalty: Tim Hortons is strong, recognizable brand that has many devoted clients. Previous brand recognition proved useful in acquiring the first glance and trust of the customers on the new plant-based products. Market Position: The introduction of plant-based menu in Tim Hortons that is among the most popular coffee and fast foods joint, was deemed as a recommendation of plant-based diets. This helped in appealing to consumers in making the brand look like one that is strategic and in touch with trends.

6. Recommendations Expand Menu Options: Diverse Offerings: Expand the range and diversify the plant-based options offered by the outlets to appeal to various customers, for instance, switch to plant-based salads, sandwiches, soups, as well as plant-based drinks. Produce the special dishes offering to make sure that the menu changes from time to time to cater for the customers need as they are always attracted to something new. Customization: This should enable customers have flexibility in their choices of plant-based meals and have toppings, sauces, and sides that go hand in with the meal. Increased Frequency: the promotions and Special offers should be programmed in the restaurant to attract the price-sensitive customers and bring them to try the plant-based foods. Most customers when they are loyal to a brand, they expect to be rewarded, thus take advantage of this and use loyalty programs and app exclusive offers to encourage the same.

7. Thank You