TLE LESSONS LECTURES---WEEK 5 AND 6.pptx

PPT LECTURES

1. A product market is something that is referred to when pitching a new product to the public. Product market definition focuses on a narrow statement: the product type, customer needs (functional needs), customer type, and geographic area.

2. Seven Powerfully Effective Ways to Market a Product 1. Tell a true story about your product. Talk only about the benefits, features, and facts. 2. Don’t work against your brand perception or product category. Check your possible clients or customer carefully before you launch and promote a product. 3. Do what your competitors will not do. Try something new. Make something creative and different from your competitors.

3. 4. Market to your existing customers. You do not necessarily need to find brand new customers to increase product sales. You can increase demand even among your old clients. 5. Try a new brand name for new products. If you have multiple products, create a completely new brand. 6. Make an exciting promise that you actually deliver on. Product marketers must have to make promises to get people excited about trying new things. 7. Fail fast and move on. Trying to find a market for your product before you know the market exists. If it fails, move on, and try to check it in the market.

4. Technology-Assisted and other Means of Product Marketing The following are the appropriate marketing strategies that can be applied in selling enhanced or decorated finished products.

5. 1. PRINT MEDIA Finished products can be marketed in print advertisements such as newsmakers, magazines, brochures, and flyers. a. Newsmakers One whose actions makes headlines of news reports; one who affects the course of public discourse. Is a high performance news and media production system. The unique broadcast workflow automation. b. Magazine A magazine is a publication with a paper cover which issued regularly, usually every week or every month, and which contains articles, stories, photographs, and advertisements.

6. c. Brochure Is an informative paper document (often also used for advertising) that can be folded into a template, pamphlet or leaflet. A brochure can also be a set of related unfolded papers put into a pocket folder or packet. d . Flyer Is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individual or sent thru email.

7. 2. PRODUCTS DISPLAY Finished products can be displayed and sold in exhibits, markets and bazaars. A. Exhibits A public display (a work of art or item of interest) in an art gallery or a museum or at a trade fair. B. Markets Is one of the many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange. Sellers offering goods in exchange of money from buyers. C. Bazaar A bazaar is permanently enclosed marketplace or street where goods and services are exchange and sold. It also used to refer to the network of merchants, bankers and craftsman who worked in the area .

8. 3. INTERNET MARKETING This is promoting the finished products through the internet, e-mail, and social networking sites. Consumers nowadays spend most of their times surfing the Internet. Entrepreneurs specifically use various social networking sites to reach the consumers. A. Facebook F. Ayos Dito.com K. Shoppee B. Instagram G.OLX Philippines L. Amazon C. Youtube H . Twitter M. Zalora D. Snapchat I. Bing E. Google display Ads J. Lazada

9. Uses of tools: Combination Pliers –these are use to twist, cut, hold and pick electrical wire or tie wires. Side cutter Pliers –use to cut electrical wires or tie wires, also use in skinning small wires. Long Nose Pliers – use to hold, cut, twist or pick up small objects in a limited space. Tester – an instrument used to test if there is a flow of electricity in the connection a made.

10. e. Screw Drivers – tools used in tightening and loosening screws. It has 2 kinds: flat and Philips. f. Wire strippers/splicer – use to take off a portion at the end of the wire before it is connected to terminals of other electrical materials. g. Soldering gun/iron - this is used to join two tiny metallic parts such as television and radio spare parts. h. Hammer – used to fasten nail through the wood, bamboo or concrete wall.