TMAR - Credentials 2024 - Official.pdf 2024

TMAR - Credentials 2024

1. COMPANY
HELLO, NICE TO MEET YOU
CREDENTIALS
VER.2024 TMAR CO.,LTD ENGLISH

2. TMAR CO., LTDVER.2024
TABLE OF CONTENT
1.
2.
3.
4.
MEET US
OUR TEAM
OUR EXPERTISE
SHOWCASES
2

3. TMAR CO., LTDVER.2024 3

4. TMAR CO., LTDVER.2024
MEET US01
4
116353
years
since TMAR
was founded
provinces permanent staffs
in HCM office
TMAR steadily grows
with the business philosophy focusing on
consumer centric methodology
FOUNDED IN 2013

5. TMAR CO., LTDVER.2024
MEET US01
WHO WE ARE
Our company's portfolio showcases a creative and
enthusiastic spirit that sets us apart. With a
commitment to innovation and a passion for
excellence, we consistently deliver outstanding
results. Our diverse range of projects reflects our
ability to think outside the box and push
boundaries. Through vibrant designs and
captivating concepts, we aim to inspire and
captivate clients, establishing ourselves as a leading
force in creativity and design.
5

6. TMAR CO., LTDVER.2024
MEET US01
6

7. TMAR CO., LTDVER.2024 7
OUR TEAM

8. TMAR CO., LTDVER.2024
OUR TEAM02
8
•REGIONAL HUB
Hanoi
NATIONWIDE OPERATIONAL CAPABILITY
o30+ HQ and Ops Centre Staffs
o500+ Field Staffs
•REGIONAL HUB
Da Nang
•HEADQUARTER
Ho Chi Minh City (1)

9. TMAR CO., LTDVER.2024
OUR TEAM02
9

10. TMAR CO., LTDVER.2024
KEY PERSONS
OUR TEAM02
10
TRINH NGO THANH PHUOC VAN PHAN HAU NGUYEN
Vice MD Head of Planning Head of Design Business Unit Leader
19 years 8 years 11 years 14 years
experience in BTL experience in BTL experience in BTL experience in BTL
THU PHAM
Business Unit Leader
13 years
experience in BTL

11. TMAR CO., LTDVER.2024 11
OUR
EXPERTISE

12. TMAR CO., LTDVER.2024
PRODUCTION
TRADE
MARKETING
CREATIVE
DATA & DIGITAL
COMMERCE
FIELD & RURAL
MARKETING
EXPERIENTIAL
MARKETING
RETAIL MARKETING
OUR SERVICE03
PIVOTAL
EXPERIENCE
Retail Behaviour Moments

13. TMAR CO., LTDVER.2024
PRODUCTION
TRADE
MARKETING CREATIVE
DATA & DIGITAL
COMMERCE
FIELD & RURAL
MARKETING
EXPERIENTIAL
MARKETING
RETAIL MARKETING
OUR SERVICE03
HOW CAN
WE IMPROVE
SUCH
EXPERIENCE?
13

14. TMAR CO., LTDVER.2024
OUR SERVICE03
14
SHOPPER
MARKETING
•Modern Trade
•Traditional Trade
EVENT
•Launching
•Workshop
•Ceremony
•Exhibition
•Entertainment
•CSR
AUDIT &
QUALITY CONTROL
•Modern Trade
•Traditional Trade
ACTIVATION
•MT / GT / Experiential
Field Marketing
•Event
PRODUCTION
•Luxury/ instore
production
•Merchandize
CONVERSION:
MT/GT
•Brand Ambassador
Management
•Retail Operation
Management
WHAT WE DO
We have many years of
experience, strong resources
and experienced staff to
provide a variety of BTL
services, serving the diverse
and constantly evolving needs
of customers in many
different industries.

15. TMAR CO., LTDVER.2024
OUR CLIENTS03
15
OUR
VALUABLE
CLIENTS
Company
We are honored to work with
many major corporations
BEVERAGE
& TOBACCO
DAIRY
PERSONAL
CARE
FOOD
SERVICE
LUXURY

16. TMAR CO., LTDVER.2024
OUR CLIENTS03
16
OUR
VALUABLE
CLIENTS
Brands
Contributed to many
important projects of well-
known brands
NON-ALCOHOLIC
BEVERAGE
ALCOHOLIC
DAIRY

17. TMAR CO., LTDVER.2024
OUR CLIENTS03
17
OUR
VALUABLE
CLIENTS
Brands
Contributed to many
important projects of well-
known brands
FOOD
OTHERS
BABY & CHILD CARE
PERSONAL CARE & HYGIENE
TOBACCO & CIGARETTES

18. TMAR CO., LTDVER.2024 18
SHOWCASE

19. TMAR CO., LTDVER.2024
ACTIVATION
OUR CLIENTS03
19
ACTIVATION
•Diverse genres
•Many forms of creative interaction
•Can be deployed in many
channels in coordination with
unions and state agencies
•Providing many unique ideas and
creative designs

20. TMAR CO., LTDVER.2024
SAMPLING
OUR CLIENTS03
20
SAMPLING
•Diverse genres
•Many forms of sample
distribution
•Understanding the channel,
customers as well as brand
personality helps us reach
impressively and effectively,
achieving customers' goals
and expectations.

21. TMAR CO., LTDVER.2024
EVENT
OUR CLIENTS03
21
EVENT
•Understand customer insights,
industry characteristics and brand
"colors", combined with a team of
experienced staff, specializing in
many types of events
•TMar has experience and capacity
for many different types of events:
•Entertainment
•Product Launching
•AnnualCeremony
•Opening/Ground-breaking
•CSR, etc.

22. TMAR CO., LTDVER.2024
MERCHANDIS
E
OUR CLIENTS03
22
MERCHANDISE
•Depending on the industry and
specific requirements, combined
with master production
experience, we meet customers'
high expectations in terms of
finishing, sophistication, and scale,
etc.
•This is also the strength that TMar
is trusted by many partners

23. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
Amplify from the previous year success,
Lipton continues to bring a Sunshine
Station radiating TV-shaped booth.
Let’s switch to Sunshine Channel
Location: HN
Channel: University, Youngster hub
Sampling:100K hit
23

24. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
Vinamilk Nong Thon Tien Tour
Location: Bac Giang & Kien Giang
Objectives:
•Build brand awareness & top of mind
•Increase trials & push sales
KPI Sampling: TBU
Reach: TBU
24

25. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
Nuti GrowPlus+ Tour
Objectives:
•Build brand awareness & top of mind
•Increase trials & push sales
Channel: GT
KPI Sampling: TBU
Reach: TBU
25

26. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
TWISTER SUMMER
Location: HCMC – HCMP & Mekong
Channel: GT
Sampling: TBU
Reach: TBU
26

27. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
Channel: CVS
Location:GS25 Lê Lợi&GS 25 Vũng Tàu
Goodmood attracts customers with a
whole new look. Target on young TA at
CVS with trending activity: Tarot Reading.
Besides, buyers of Goodmood receive a
cup as a gift
27

28. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
Channel: CVS
Location:HCM
Let spread the happy tune to celebrate
with Good Mood during Women’s Day.
28

29. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
YOMILK&SUPERNUT WATERUN
Location: HCM City
KPI Sales :113%
KPI Engage: 100%
KPI Survey: 101%
29

30. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
YOMILK&EXPRESSMARATHON
Location: Binh Dinh
KPI Sampling: 137%
KPI Engage: 238%
30

31. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
YOMILKDENVAUSHOW
Location: Hanoi
KPI Sampling:101%
31

32. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
32
Mirinda attack the school, MT… with
Mirinda buffet for sampling & gifts for
promotion
Scope: 9 cities - HCMP
Channels: Highschool, MT, festival…
Sampling: 370K hit
Sales convert: 123%

33. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
MIRINDASUMMER ACTIVATION
Mirinda attack the school, MT… with
Mirinda buffet for sampling & gifts for
promotion
Location: HCMP – Vũng Tàu
Sampling: 25.901 hit
33

34. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
Channel:MT&CVS
Activation&Redemption
Province:HCM
34

35. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
35
Introducing the newest addition to the
Pepsi Black family, Black Lime Pepsi! With
its bold and refreshing lime taste, this
zero-calorie carbonated soft drink is sure
to be a hit with health-conscious
consumers. We convey Black Lime sample
in a cool style, just like how Pepsi does it!

36. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
A campaign to bring Boss Coffee into
Industrial park for workers to trial &
push sales
Scope: 18 provinces
Sampling: 420K hit
Sales convert: 120%
36

37. TMAR CO., LTDVER.2024
SHOWCASE04
PRODUCT LAUNCHING
3 Provinces: HCM, Binh Duong, Dong Nai
Channel:
Industrial Area, Dormitory, Wet Market,
Wholesale market, Bus station, Football
Complex, Walking Street.
Engage KPI sampling 110.000
3.200 surveys
37

38. TMAR CO., LTDVER.2024
SHOWCASE04
SAMPLING ACTIVATION
5 Provinces:
•Binh Dinh
•Quang Nam
•Đa Nang
•Hue
•Quang Tri
Engage 122.000 KPI sampling
38

39. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
GYEONGSANGBUK -DO
PROJECT HIGHLIGHTS:
Main contractor (Booth design &
production, PG management, stage
content planning, marketing agency).
Directing stage’s performance along with
visual, light and sound system
39

40. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
PEPSIBIGBOLDBLUE
The concept of printing consumers’
images on cups is fun and surprising
which have attracted lots of young
consumers to join.
40
Create a huge wave on social
media with interesting
photos of the special cups.

41. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
Trigger brand love with
a brand new way of sampling
Da Tuyet. Focus with 2 key flavors:
Soda cream & Blueberry
Location: HCMP, HCMC & MKU
41

42. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
A campaign to bring Lipton to HN
students for trial, engagement & push
sales
Location: HN
Sampling:100K hit
Sales convert: 95%
42

43. TMAR CO., LTDVER.2024
SHOWCASE04
SCHOOL TOUR
Location: HCM & Dong Nai
43

44. TMAR CO., LTDVER.2024
SHOWCASE04
MOVE-CHECK ACTIVATION
Sales Value KPI: 187%
Sampling KPI: 175%
Scope: HCM & South East
Channel: GT
44

45. TMAR CO., LTDVER.2024
SHOWCASE04
TT ON ACTIVATION
Channel: TT ON
Location: 4 provinces North 2
KPI: 216k hit sampling
45

46. TMAR CO., LTDVER.2024
SHOWCASE04
SAMPLING ACTIVATION
Location: North
Channel: Food Stores
Total Sampling Hits:
300k hit - 23 provinces, 2500 food stores
Sampling Hours: 11:00 – 13:00
46

47. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
Promoting sales of Vinamilkgroup D
yogurt products
Location: Hà Nội
Mainactivities:
•Consulting, introducing the program
•Sampling
•Sell
•Redeem gifts
47

48. TMAR CO., LTDVER.2024
SHOWCASE04
SAMPLING ACTIVATION
STINGCAFE
10 provinces: Nghe An,Thanh Hoa, VP, BN,
BG, HP, HY, HD, TN
KPI sampling: 300.000 hit
48

49. TMAR CO., LTDVER.2024
SHOWCASE04
SAMPLING ACTIVATION
PROJECT HIGHLIGHTS:
Project is about sampling activation in
Mekong 2 area with interesting
engagement activities focusing on
primary school.
TMAR worked with primary schools to visit
every single class to interact and create
connection with kids.
Project reached more than 350.000 hits
49
Location: Can Tho, Dong Thap, An
Giang, Kien Giang, Vinh Long, Long
An, Tien Giang, Ben Tre
Channel: at over 1000 primary
school, wet market & super market

50. TMAR CO., LTDVER.2024
SHOWCASE04
SAMPLING ACTIVATION
Attractive activities at booth draw
customers’ attention to celebrate Vietnam
team with Vinamilk Power. Modern tools
to leverage offline activities to social media
50
Produce Vinamilk’s sponsored
booth for Vietnam’s football
team during World Cup
elimination matches.

51. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
Customer: MONDELEZ
Brand: Kinh Do Mooncake
Scale:
•45 provinces
•142 supermarket (nationwide)
51

52. TMAR CO., LTDVER.2024
SHOWCASE04
RURAL PROJECT ACTIVATION
PROJECTHIGHLIGHTS:
Get permission to do activation at wet
market at large scale: 324 wet markets in
17 provinces
Production and transportation of POSM
for large scale activation
52

53. TMAR CO., LTDVER.2024
SHOWCASE04
53
EVENTS
Event
KHAI LỄ ĐẠI CÁT
CÙNG TECHCOMBANK
Takeplaceattheheartofthecity:
HoChiMinhOperaHouse
DI S CO V ER M O RE
DISCOVER
MORE
Event
SUSTAINABILITY
SOURCING FAIR
A private invitation-only event
bringing together U.S. Cotton Trust
Protocol® suppliers of yarn, fabric,
and garments with regional and
global brands and retailers.
DI S CO V ER M O RE
DISCOVER
MORE
Event
PANASONIC JAPAN FESTIVAL
The festival has countless interesting
activities imbued with Japanese
culture for shoppers
DI S CO V ER M O RE
DISCOVER
MORE

54. TMAR CO., LTDVER.2024
SHOWCASE04
EVENT
C&A PRINTING SOLUTION
SIGNING CEREMONY
ON COOPERATION AGREEMENT
54
EVENTS

55. TMAR CO., LTDVER.2024
SHOWCASE04
EVENT
KHAILỄĐẠICÁTCÙNGTECHCOMBANK
Location:HoChiMinhOperaHouse
55
EVENTS

56. TMAR CO., LTDVER.2024
SHOWCASE04
CCI SOURCING FAIR
IMPLEMENTATION INTERNATIONAL
EXHIBITION ORGANIZATION
Create a meeting space between brands
and suppliers, yarn, garment
Create an exhibition space for brands &
suppliers to display and introduce
products
Brand & Supplier from many different
countries
56
EVENTS

57. TMAR CO., LTDVER.2024
SHOWCASE04
EVENT
PANASONIC JAPAN FESTIVAL
Location: Saigon Centre
Taking place on the occasion of the 50th
anniversary of Vietnam - Japan relations,
Panasonic held a booth with interesting
and engaging activities to showcase
products & bring products closer to
consumers
57
EVENTS

58. TMAR CO., LTDVER.2024
SHOWCASE04
EVENT
PANASONIC SUB DEALER
Location: Da Nang, Vung Tau & Can Tho
An event not only to express
appreciation from Panasonic to sub
dealers but also to bring true experience
with Panasonic products. To experience
the Wellness with Panasonic.
58
EVENTS

59. TMAR CO., LTDVER.2024
SHOWCASE04
EVENT
WORKER LABOUR DAY
Location: North
The Provincial Industrial Park Trade
Union coordinated with Suntory
PepsiCo Vietnam Beverage Company
Limited to organize the Workers' Day
with many meaningful activities and
create joy for workers such as: playing
games, exchange for gifts, cultural
competition programs among unions,
lucky draw programs
59
EVENTS

60. TMAR CO., LTDVER.2024
SHOWCASE04
EVENT
HONDA PUBLIC VIEWING
Location: AEON Mall Long Biên, Hà Nội
Honda brings the opportunity to
witness the most memorable moments
to our true soccer fans
Objective: Supporting for Female Football
team in Final round World Cup
60
EVENTS

61. TMAR CO., LTDVER.2024
SHOWCASE04
LAUNCHING EVENT
EVENT NEW PRODUCT LAUNCHING
Location: Phu Quoc
61
EVENTS

62. TMAR CO., LTDVER.2024
SHOWCASE04
CEREMONY
62
Project highlights
The program has the appearance of a
senior Government unit.
Honoring the contribution to national
development values
EVENTS

63. TMAR CO., LTDVER.2024
SHOWCASE04
EVENT
Project highlights:
•Annual activation of premium cosmetics at
Diamond Plaza, Lotte Ba Dinh and office
buildings
•Premium design and production following
the brand’s high quality demand
•Weekend shows with impressive
performances and celebrities guests
Locations: Ho Chi Minh City and Ha Noi
63
EVENTS

64. TMAR CO., LTDVER.2024
SHOWCASE04
MARATHON
PROJECT SCOPE:
Design Revive’s misterizer station in
Techcombank HCM international
marathon.
RESULT:
Finish design and set up in short time and
gain good awareness for Revive brand.
Location:HoChiMinhCity
64
REVIVE -TECHCOMBANK
HCM INTERNATIONAL
MARATHON
EVENTS

65. TMAR CO., LTDVER.2024
SHOWCASE04
EVENT
SPONSOR FINALE RAP VIỆT
Sampling & Activation: 14.000 hit
65
EVENTS

66. TMAR CO., LTDVER.2024
SHOWCASE04
EVENT
SUSTAINABLE COTTON SUPPLY
CHAIN ​​CONFERENCE
Cotton USA provides a safe haven for
brands and retailers looking to minimize
risks related to social, labor and
environmental issues, with the world's
most strictly regulated cotton, operates
strictly under the regulations of the U.S.
Environmental Protection Agency and the
U.S. Occupational Safety and Health
Administration.
66
EVENTS

67. TMAR CO., LTDVER.2024 67
SHOWCASE04
Event
TEA PLUS -ĐI TRÊN NƯỚC
The campaign reached the Top Spot
in both the Featured Campaigns
DI S CO V ER M O RE
DISCOVER
MORE
Event
NGÀY HỘI CAO KHỎE
The most impressive point of Cao
Khoe Festival is the appearance of a
giant 9m high Dutch Lady Cao
Khoe milk carton model and the
vivid image of a Dutch farm with
green pastures and healthy cows
DI S CO V ER M O RE
DISCOVER
MORE
CSR Campaign
CHỊ NEST
The “Chị Nest" CSR campaign
creates more opportunities for
many women in different regions
to increase their income, take
control of their lives and develop
economically
DI S CO V ER M O RE
DISCOVER
MORE
Roadshow
Pepsi Emoji
The most PR-ed roadshow with the
most means of transport: Jeep, Mini
Cooper, Pick-up, Mini van, Vespa LX,
electric bikes
DI S CO V ER M O RE
DISCOVER
MORE
UNIQUE
PROJECTS

68. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
For the first time ever in Vietnam, a
photo check-in booth using giant
mirror to create zero gravity area and
deliver the concept “Nhe Nhu Khong
Trong Luc with TeaPlus+”.
Location: Thiso Mall Sala, 10 Mai Chi Tho
Street, Thu Thiem, District 2
Scale: 8m x 8m
68
UNIQUE
PROJECTS

69. TMAR CO., LTDVER.2024
SHOWCASE04
EVENT
Project scope:
•TMAR delivers unique event concept
and production to successfully leverage
TEA+ USP into consumer’s experience
walk-on-water
RESULT:
•TEA+ ‘s brand awareness was exploded
on social media in only 3 days.
•14,000 participants
69
UNIQUE
PROJECTS

70. TMAR CO., LTDVER.2024
SHOWCASE04
OUTDOOR EVENT SERIES
16 events in 8 cities
Project highlights:
•Outstanding event production with
massive props (giant Cao Khoe box
mock-up (16x10x10m).
•Complete production and content
creating for event series (16 events in 8
cities) in only 10 days.
70
UNIQUE
PROJECTS

71. TMAR CO., LTDVER.2024
SHOWCASE04
CSR CAMPAIGN
Project highlights:
”Chị Nest” project aim to support women
in rural in the Middle area to start up by
Nestle Vietnam
From the idea, TMAR connect and
cooperate with Women’s Union to
execute and spread out this program.
Locations: Quang Nam, Quang Ngai, Lam
Dong, Gia Lai, Dak Lak
71
UNIQUE
PROJECTS

72. TMAR CO., LTDVER.2024
SHOWCASE04
ROADSHOW
Project highlights:
•The most PR-ed roadshow with the most
means of transport: Jeep, Mini Cooper, Pick-
up, Mini van, Vespa LX, electric bikes
•The ability to obtain permits for a roadshow
with different means of transport
•The ability to get permission for doing
roadshow at specific locations (The
Independence Palace, The People’s
Committee of HCMC…)
72
UNIQUE
PROJECTS

73. TMAR CO., LTDVER.2024
SHOWCASE04
73
DISRUPTIVE
ACTIVATION
Campaign
7UP –GIANT CHAIR
Thehottest&most-wanted
check-inphotocorneratthebeach:
VungTau–NhaTrang–PhuQuoc
SUPERCHILL–SUPERTRENDY!
DI S CO V ER M O RE
DISCOVER
MORE
Activation
PEPSI RAVOLUTION
GiantPepsiHeadphone captures
theentireattentionofravers.
Createastrongimpressionof
PepsiBoldIdentity
DI S CO V ER M O RE
DISCOVER
MORE
Activation
LAY STAX ON THE GO
This interesting “train” is shaped like
a large tube of Lay's Stax potato
snacks.Sturdy, easy to move, carry
everywhere and be a part of
memorable moments
DI S CO V ER M O RE
DISCOVER
MORE

74. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
VIETNAM BANH MI FESTIVAL
Location: HCM
Taking place in the Banh Mi Festival,
Ong Tho Condensed Milk brings back
the dearing flavours from our memories
to live with the childhood dishes: banh
mi cham sua, banh mi kem
74

75. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
PEPSI MANG TET VE NHA
With the message of “Live every
moment”, TMAR creates a booth in
shape of picture frame to capture every
joyful moments with your beloved ones,
family & friends this Tet event
Location: Ho Chi Minh
75
DISRUPTIVE
ACTIVATION

76. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
PHO MO LONG MIRINDA
Open your heart and let all the unhappy
memories be bygone to welcome new
joyful things in the coming year
Location: Ho Chi Minh
76
DISRUPTIVE
ACTIVATION

77. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
REVIVE WATER RUN MARATHON
Amplify from the “Max Fun Max Cool”
theme, we bring to all runners a
futuristic station – a place to recharge
your energy for the run.
Furthermore, build awareness for the
CSR project. Ticket revenue
Location:HCM&Hanoi
77
EVENTS

78. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
7 UP SUMMER
3 Beaches :
•Vung Tau
•Nha Trang
•Phu Quoc
Impressive photo conner for summer
check-in
Free flow of drinking 7 Up with limited
package
78
DISRUPTIVE
ACTIVATION

79. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
PEPSIRAVOLUTION
Location: Thu Duc District, HCM
Giant Pepsi Headphone captures the
entire attention of ravers.
CREATE A STRONG IMPRESSION OF
PEPSI BOLD IDENTITY
79
DISRUPTIVE
ACTIVATION

80. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
LAYSTAXONTHEGO
Location: HCM&HN
This interesting “train” is shaped like a
large tube of Lay's Stax potato snacks.
Sturdy, easy to move, carry everywhere
and be a part of memorable moments
80
DISRUPTIVE
ACTIVATION

81. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
ROCKSTAR CHRISTMAS PARTY
Location:HaNoi
Before the new year, let's review the eye-
catching and "extreme" moments at the
TOP 3D SOUND AND LIGHT PARTY WITH
ROCKSTAR!
81
DISRUPTIVE
ACTIVATION
Click to play video

82. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
MIRINDARAVOLUTION
Location: Thu Duc District, HCM
82
DISRUPTIVE
ACTIVATION

83. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
7UPLEMONSODAWATERA
Location: Thu Duc District, HCM
83
DISRUPTIVE
ACTIVATION

84. TMAR CO., LTDVER.2024
SHOWCASE04
84
PRODUCT
LAUNCHING
Event
MALBORO ADVANCE
TAKE CONSUMERS ON THE
JOURNEY TO THE FUTURE
by mastering special technique
DI S CO V ER M O RE
DISCOVER
MORE
Event
HYOSUNG CHAMPIONSHIP
WITH SBS GOLF
A7-dayeventtofindoutthe
outstandingchampion
DI S CO V ER M O RE
DISCOVER
MORE
Event
AGE 20’S
The event attracted more than 50
KOLs to try on new product and
participate in make up show and
other activities.
DI S CO V ER M O RE
DISCOVER
MORE

85. TMAR CO., LTDVER.2024
SHOWCASE04
EVENT
PROJECT HIGHLIGHTS:
Take consumers on the journey to THE FUTURE
by mastering special technique (light tunnel,
entrance, hand-free interaction game, art of
light, performance, light show, product launch
act,etc.)
RESULT: Successfully earn attention toward
the new product through extraordinary design
and memorable events.
Location: Ho Chi Minh City & Ha Noi
85
LAUNCHING
MARLBORO ADVANCE
PRODUCT
LAUNCHING

86. TMAR CO., LTDVER.2024
SHOWCASE04
EVENT
PROJECT HIGHLIGHTS:
Astounding concept to combine the
signature feature of product with the
requirement of leveraging internal spirit
into an appreciated event
Impressive design transforming the whole
venue into a golden theme with premium
mood and tone.
Location: Ho Chi Minh City & Ha Noi
86
MARLBORO GOLD 3.0

87. TMAR CO., LTDVER.2024
SHOWCASE04
EVENT
Manage 07 - day event from A to Z with
multiple sponsors and partners to ensure
the quality of the event in the entire week.
87

88. TMAR CO., LTDVER.2024
SHOWCASE04
LAUNCHING EVENT
Design and provide production for stages,
backdrop, photo corners, sounds and light
system.
The event attracted more than 50 KOLs to
try on new product and participate in
make up show and other activities.
88

89. TMAR CO., LTDVER.2024
SHOWCASE04
89
BEER
EVENTS
Event & Activation
SOMERSBY
With a nature-inspired spirit,
Somersby activation brings a
refreshing taste, As we unwind and
open up with friends in a relaxed
setting, we share each moment and
exude warmth and happiness.
DI S CO V ER M O RE
DISCOVER
MORE
MONT Activation
HENNESSY V.S.O.P
VIP Party Priviledge, creating a
splendid experience in a luxurious
atmosphere
DI S CO V ER M O RE
DISCOVER
MORE
Event
TIGER UNCAGE
Carrying the image of a "mighty
tiger" symbolizing a strong Asian
spirit, the campaign will be an
inspiration for young people to
overcome cultural barriers and
experience new challenges.
DI S CO V ER M O RE
DISCOVER
MORE
TOFT Activation
1664 BLANC
Widely introduce the brand to
consumers through interactive
activities at points of sale in many
channels: TOFT, MONT, MOFT, etc.
DI S CO V ER M O RE
DISCOVER
MORE

90. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
SOMERSBY
Introducing Somersby on a large scale
for the first time in channels: office
buildings, apartments, and malls, etc.
The brand has attracted many end-users
to visit and check-in the booth to receive
samples. The program is rated on-brand
for its beautiful and eye-catching design.
Concept suitable for target groups
90
BEER
EVENTS

91. TMAR CO., LTDVER.2024
SHOWCASE04
MOFT ACTIVATION
Location: Key Cities
Executed in mall to raise brand awareness
& deliver product trials to customers while
maintaining the brand spirit & image.
91
BEER
EVENTS

92. TMAR CO., LTDVER.2024
SHOWCASE04
TONT SWAT MOBILE
KPI SALES: 101% - 20.000 Bottles
KPI SAMPLING: 100% - 8.000 Bottles
Location: 13 ASOs - HCM Suburban
Build Brand Awareness & Deliver key
message “Somersby Tuyệt quá đi!” to
the target audience.
Also, drive consumer off take in MOFT.
92
BEER
EVENTS

93. TMAR CO., LTDVER.2024
SHOWCASE04
Location: Ho Chi Minh City, Ba Ria – Vung
Tau City, Dong Nai, Binh Duong
Total: 505 show
Promote sales and brand recognition of
1664 Blanc cans at Traditional channel
Mainactivities:
•Consulting, introducing the program
•Sampling
•Sell& Redeem gifts
93
TONTACTIVATION
BEER
EVENTS

94. TMAR CO., LTDVER.2024
SHOWCASE04
Location: Ho Chi Minh City, Ba Ria – Vung
Tau City, Dong Nai, Binh Duong
Promote sales and brand recognition of
1664 Blanc cans at Traditional channel
Mainactivities:
•Consulting, introducing the program
•Sampling
•Sell& Redeem gifts
94
TOFT ACTIVATION
BEER
EVENTS

95. TMAR CO., LTDVER.2024
SHOWCASE04
HENNESSY V.S.O.P
Location: HN & HCM
VIP Party Priviledge, creating a splendid
experience in a luxurious atmosphere
95
ON-TRADE ACTIVATION
BEER
EVENTS

96. TMAR CO., LTDVER.2024
SHOWCASE04
MORTLACH 25
LAUNCHING EVENT
OBJECTIVES: Celebrate the rich heritage
and exceptional craftsmanship of
Mortlach whiskey, proudly presented by
Diageo.
LOCATION: HCM
NO. OF ATTENDEES: 120 VIPs
96
BEER
EVENTS

97. TMAR CO., LTDVER.2024
SHOWCASE04
THE SINGLETON
NEW YEAR EVENT
OBJECTIVES: Celebrate the NewYear’s
party
LOCATION: Caravelle HCM
NO. OF ATTENDEES: 150 VIPs
97
BEER
EVENTS

98. TMAR CO., LTDVER.2024
SHOWCASE04
SINGLETON WHISKY CAMP
OBJECTIVES: Artistryglamping
LOCATION: DaLat
NO. OF ATTENDEES: 20 VIPs
98
BEER
EVENTS

99. TMAR CO., LTDVER.2024
SHOWCASE04
99
TEAM
BUILDING
Event
P&G SHARK FAMILY DAY
Activities are designed to suit
workers and employees
DI S CO V ER M O RE
DISCOVER
MORE
Year-End Party
SPVB
•Gratitude to workers
•Celebrating the 30th anniversary
of the company's founding
•Grateful to partners and
customers
DI S CO V ER M O RE
DISCOVER
MORE
Event
SPVB CAREER DAY
Introduce & Connect SPVB with
thousands of college students. Open
a career opportunity to our young
generation.
DI S CO V ER M O RE
DISCOVER
MORE

100. TMAR CO., LTDVER.2024
SHOWCASE04
Project SCOPE:
•Deliver idea & concept for P&G’s internal
event.
•Design and produce fun and exciting
activities / decorations to embrace the
spirit of the event.
RESULT:
•Successfully bond P&G’s employees and
build love among P&G’s family.
100
EVENT
TEAM
BUILDING

101. TMAR CO., LTDVER.2024
SHOWCASE04
EVENT
YEAR-ENDPARTY
101
TEAM
BUILDING

102. TMAR CO., LTDVER.2024
SHOWCASE04
EVENT
SPVB YEAR-END PARTY
Event’s theme and production
successfully highlighted the spirit of SPVB
family and promote motivation to
encounter the whole new year with new
opportunities and challenges.
102
Organize events smoothly and enhance
memorable moments between SPVB’s
staffs, embrace their relationship.
TEAM
BUILDING

103. TMAR CO., LTDVER.2024
SHOWCASE04
EVENT
SPVB Career Day
PROJECT HIGHLIGHTS:
Planning and managing event to
welcome hundreds of students to join
SPVB’s career day.
RESULT:
Exciting and meaningful activities
successfully connect talented students
with SPVB.
103
TEAM
BUILDING

104. TMAR CO., LTDVER.2024
SHOWCASE04
MERCHANDISE
Activities: in-store annual window &
poster implementation, utilities
production. Mini event organizing
Production: premium look and high
standard quality delivery meeting LV’s
strict demand
104
2 continuous-year core agency for brand
leveraging
TMAR was in charge of both production and
operation
POSM
INSTALLATION

105. TMAR CO., LTDVER.2024
SHOWCASE04
MERCHANDISE
105
POSM
INSTALLATION

106. TMAR CO., LTDVER.2024
SHOWCASE04
ACTIVATION
POSMInstallation
106
POSM
INSTALLATION

107. TMAR CO., LTDVER.2024
SHOWCASE04
DIGITAL
Location:HCM&HN
SUPPORT BRANDS RUN DIGITAL:
CANIFA , BOO, ON OFF, ROUTINE
Promote brand identity Cotton USA in
cooperation with brands based on
running digital
107
DIGITAL
SUPPORT

108. FOR YOUR READING!
THANK YOU!
VER.2024 TMAR CO.,LTD