Top SEO Trends to Embrace in 2024‎ ‎ ‎ ‎

Eager to enhance your website's visibility and attract more organic traffic? Explore the Top SEO Trends to Embrace in 2024 and keep pace with the competition! From optimizing for voice search to prioritizing user-centric content, this presentation shares the strategies that will skyrocket your search engine rankings. Take action now – click here to delve into the full presentation and elevate your SEO game!

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1. to Embrace in 2024
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2. Companies leveraging organic visibility must align their strategies
with search engine optimization SEO) trends.
Staying up to date with the latest SEO updates will ensure you're well-equipped to elevate
your online strategies and thrive in the dynamic world of search engines.

3. Answer Engine Optimization (AEO)
SEO
SEARCH ENGINE ANSWER ENGINE
AEO
ask something...
Answer engines revolutionize the
search experience by eliminating
the need for clicks and wait times.
While a traditional search generates a
list of web pages to respond to a query,
answer engines deliver instant
responses to specific questions.
Answer engines
harness the capabilities
of AI and natural
language processing
to give direct answers
to user queries.

4. To adapt to this trend, your SEO
agency Philippines should employ
answer engine optimization (AEO).
The approach involves identifying 
common questions posed to AI bots 
and voice-based search engines. 

5. Unlike traditional SEO, which focuses on 
keywords, AEO is tailored to rank con-
tent in search engine answer boxes and
featured snippets.
The surge in voice searches and virtual
assistants underscores the significance
of optimizing for answers rather than
just rankings.

6. Google Search Generative Experience (SGE)
ebikes red for a 5 mile
commute with hills
Google Search Generative Experience (SGE) is an experimental search
feature that uses AI to provide concise overviews of search topics
It simplifies complex 
information without the need 
to visit individual web pages.
SGE presents user-friendly
summaries of intricate
topics, allowing users to
quickly grasp essential
details.

7. It also suggests related questions
and logical follow-upqueries,
enabling users to access
relevant, in-depth information
with just a few clicks.
SGE streamlines the information
-gathering process, allowing 
users to quickly find what 
they're looking for.
The feature is currently an experiment, so users must opt-in to access it. As it becomes 
more widespread, it's poised to alter how users engage with the search engine and 
influence site optimization for increased impressions and traffic.

8. SEO Backlining
Backlinks
Factors
40%
Other
Factors
60%
Despite rumors from some experts suggesting that
links will soon be surpassed by other ranking
factors, empirical data suggests the contrary.
As emphasized by Semrush's 2024 ranking
signal report, the importance of earning
backlinks, particularly from unique domains,
continues to hold significant sway in search
engine ranking.
According to the report, eight of the
top 20 ranking signals are linked
to backlinks.

9. Social signals are poised to exert a
growing influence on SEO backlinks.
Search engines, including Google,
consider social signals—likes, shares,
and comments—indicators of content
relevance and popularity.
While not directly backlinks, brands
that garner attention and share
on platforms like Facebook, Twitter,
and Instagram will likely gain
more backlinks.

10. Video SEO
People are viewing video content at an
unprecedented rate. The global count of
digital video viewers is anticipated
to hit 3.78 billion in 2024.
As video viewing increases,
companies must work on their SEO
strategy for better visibility and to
find the right audience.

11. Video SEO is also important for
creating videos for social media
marketing. Recent surveys
suggest that Gen Z use TikTok as
their primary search engine.
Accurate captions, relevant titles,
descriptions, and keywords help
improve video visibility. There are
also tools that can help transcribe
videos and generate a rich supply
of video content.

12. Transactional And Commercial Queries
Search engine results pages (SERPs) now 
provide more results for transactional and 
commercial queries. Semrush's State of 
Search study indicates that Google has 
rebalanced the content displayed 
in the SERPs to prioritize beyond purely 
informational content. 
Search intent has always been a 
pivotal component in SEO strategy. 
It helps SEO professionals align their 
content with the needs 
and desires of the user. 

13. However, AI and conversational 
search technologies are advancing 
and transfoming the landscape of 
queries and the trajectory of SEO.
Users now interact with search engines 
more conversationally, frequently seeking 
immediate answers and employing 
voice search functionalities.

14. To optimize for transactional 
queries, guarantee that your 
product pages, pricing 
information, and other 
transaction-focused content 
are well-optimized for users 
and search engines.
You can also utilize on-page 
SEO tools to confirm that 
pages are optimized for their 
designated keywords and 
align with user intents.

15. Zero Click Searches
Commonly affected queries include those with prominently 
featured snippets and informational keywords
"Zero clicks" refers to searches where 
users find answers directly on the 
Google SERP without visiting 
a website.
On desktop, 25.6% of searches result 
in zero clicks, whereas on mobile, this 
occurs 17.3% of the time. 

16. ??
This not only increases the likelihood of getting clicks from users 
exploring more information but also enhances brand recognition.
To mitigate the impact of zero-click 
searches, adjust your strategy to 
prioritize securing featured snippets 
for queries not resulting in clicks. 
Achieving the featured snippet, also 
known as "position zero," puts you in 
a prime position. 

17. Topical Authority
EXPERIENCE
EXPERTISE
AUTHORITATIVENESS
TRUSTWORTHINESS
Topical authority is a continuing trend in modern SEO, highlighted by Google's 
emphasis on experience, expertise, authoritativeness, and trustworthi-
ness(E-E-A-T) in its ranking algorithms

18. Experience, expertise, and trustworthiness are 
crucial in determining a website's authority.

19. This trend underscores the importance of being recognized as an authoritative source 
on specific topics or niche areas. A brand can demonstrate topical authority 
through the following:
Content breadth – offering multiple high-quality pieces 
covering all related subtopics within your primary areas.
Content depth – providing detailed, comprehensive articles ad-
dressing all questions about specific subtopics, including origi-
nal reporting and insights (i.e., "experience").
Internal links – incorporating links between relevant pieces of 
content to showcase both the breadth and depth of your con-
tent offerings to users and search engines.

20. CONCLUSION
                   organic search visibility. 
Optimizing for search engines 
helps secure featured snippets and 
enhances the chances of appearing 
in answer boxes. It also contributes to 
a well-rounded online presence. 

21. SEO continues to play a crucial part in 
maintaining a strong online presence 
and reaching target audiences effectively. 
With the help of an SEO Philippines 
company, you can elevate your SEO 
strategy and embrace the cutting-edge 
trends of 2024. 
Partner with Digital Marketing Philippines (DMP) for expert 
guidance and tailored solutions. Contact us today to 
achieve your Google search engine 2024 goals.

22. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://www.semrush.com/blog/future-of-seo/#3--answer-engine-optimization-(aeo)
https://www.forbes.com/sites/forbesagencycouncil/2024/01/12/how-to-master-topical-authority-an-in-depth-guide/?sh=1a9867c51b12
https://www.wordstream.com/blog/2024-seo-trends
https://searchengineland.com/why-links-are-not-dead-437017