Topic 2 Marketg Res Problem & Approach..pptx

Defining Marketing Research Problem and Approach
Identifying and Formulating the Research Problem
Developing Hypothesis and Research Questions
Choosing the Right Research Methodology

1. Marketing Research Problem and Approach Topic 2

2. Defining Marketing Research Problem and Approach Identifying and Formulating the Research Problem Developing Hypothesis and Research Questions Choosing the Right Research Methodology Overview

3. A specific question or challenge that a business wants to answer through research. It's like asking a question to understand your customers, market, or competitors better. Example : “What features do Gen Z prefer to do payment in online shopping platform?” Identifying Marketing Research Problem Marketing Research Problem

4. Surveys Focus group Past activities information Planning and deciding how to gather data Developing an Approach

5. Environmental context of the problem - the tasks involved Discussions with decision makers Interviews with experts Secondary data evaluation Marketing-decision problem to marketing-research problem Marketing- Marketing- decision problem research problem Approach to the problem Objective theoretical framework Analytical model Research Hypotheses questions Research design Characteristics/factors influencing research design The Process of Defining the Problem and Developing an Approach

6. a specific issue or gap in existing knowledge that you want to address through your research. You might look for practical problem that contribute to change or theoretical problem that improve understanding. It is important because Without a well-defined research problem, you are likely to end up with an unfocused and unmanageable project. Identifying and formulating research problem RESEARCH PROBLEM ? Types of Research problem Practical Theoretical

7. Prior to performing a study, consider issues or essential knowledge in a specific field. Ensure that the issue you want to explore has a significant amount of relevant data. Relying on credible proof and data and ignoring information that you can't verify Maintaining realistic, controllable, and communicative relationships with researchers involved in data collecting and analysis Keeping tightly if there is a budget and timeline Characteristics of an effective research problem

8. How to ? Identifying research problem When identifying, the researcher need a systematic approach and a deep understanding of the subject area Conduct a Literature Review: Make sure you are familiar with the current literature in your field. Identify gaps, debates, and unsolved questions , it helps in determining areas where your study can make a meaningful impact. Consult with peers and mentors to receive ideas and feedback on prospective research questions. Define your research objectives. What do you hope to achieve with your research? What precise outcomes are you looking for?

9. Formulating research problem Things to consider when formulating a research problem Once you have identified the general area of interest and specific research objectives, you can then formulate your research problem Clarity and Specificity Originality Feasibility Refining the Research Problem

10. Select a topic of interest within your field of study. Conduct a Literature Review Identify the Research Gap Be Specific and Clear Ensure Feasibility Align your Research Goal Identifying and formulating research problem How to Write a Research Problem?

11. Developing Hypothesis Clear Testable Relevant Connect with research objectives

12. DV IV 1 IV 2 IV 3 H 1 H 2 H 3 Developing Hypothesis Student Satisfaction Teacher expertise

13. H 1 : Teachers expertise affects student satisfaction. There is relationship between teachers expertise and students satisfaction. H 2 : ... H 3 : ... Developing Hypothesis

14. Developing Research Questions

15. Does Teachers expertise affect students satisfaction? ... ... To examine the relationship of teachers expertise and students satisfaction ... ... Research Questions Research Objectives Developing Research Questions

16. Developing Research Questions Discover Management Dillema Identified symptoms rather than problems or opportunities. Define Management Question Using collected exploratory information, you word the dillema or correction of the symptom in question form, usually starting eith “How can the organization...? Define Research Question(s) Several research questions may be formulated at this stage. each question is an alternative action that management might take to solve the management dillema.

17. Choosing the Right Research Methodology

18. Types of Research Applications Conducted to expand knowledge. No immediate, practical application in mind. Aims to gain a better understanding of concepts, principles, or phenomena. Not focused on solving practical issues directly. Pure Research Practical and solution-oriented. Aims to solve specific, real-world problems. Focuses on practical applications such as creating new products, improving existing processes and addressing societal needs. Applied Research

19. Types of Research Objectives Aims to systematically describe characteristics, functions, or processes. Does not investigate relationships or causes. Descriptive Research: Correlational Research: Focuses on identifying relationships between two or more variables. Does not imply causation. Seeks to understand the nature of relationships (positive, negative, or neutral). Exploratory Research: Used when little information is available on a topic. Aims to explore, gather information, and identify patterns. Typically qualitative Explanatory Research: Aims to explain relationships, causes, and effects between variables. Often quantitative, involving hypothesis testing. Establishes causal links.

20. Types of Research The Sought Information Typically associated with explanatory and correlational research where numerical data is used to quantify relationships and draw statistical conclusions. Quantitative Qualitative Used for exploratory research where in-depth, non-numerical data is gathered to understand underlying reasons, motivations, and perspectives.

21. Validity & Reliability Ethical Considerations Resource Constraints Contextual Relevance Choosing the Right Research Methodology Alignment with Objectives & Research type Match methodology to your research questions. Use qualitative methods for exploration; quantitative for testing. Ensure methods produce accurate and replicable results. Protect participants and handle data responsibly. Consider your time, budget, and available expertise. Choose methods appropriate to cultural and situational contexts.

22. Innovation & Impact Interdisciplinary Insights Feasibility & Practicality Policy Implications Choosing the Right Research Methodology Data Quality & Depth Qualitative = in-depth insights; Quantitative = broader analysis. Novel approaches can make your research stand out. Combine methods for a comprehensive view. Ensure your methods are realistic and manageable. Aim for actionable results that benefit stakeholders.

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