Topic 7 International Business Services.pptx

Identify the reasons for the tremendous growth and importance of the services industry;​

Explain the meaning and unique characteristics of services, as opposed to products;​

Discuss the approaches firms can use to identify suitable international markets to offer their services; and​

Discuss the issues in the management of services in order to become more successful in international markets.

1. Topic 7 International Services

2. Learning Outcomes By the end of this topic, you should BE ABLE to : Identify the reasons for the tremendous growth and importance of the services industry; Explain the meaning and unique characteristics of services, as opposed to products; Discuss the approaches firms can use to identify suitable international markets to offer their services; and Discuss the issues in the management of services in order to become more successful in international markets.

3. Examples of Services Sectors

4. The Importance And Growth Of S ervices In World Economy Several factors driving the growth of the service sector: Advances in technology Incomes rise Globalization Deregulation in the Services Sector

5. The Growth Of The Service Sector In Malaysia Economic policy Demographic changes Technological innovation Globalization Tourism Financial services

6. Characteristic of Services Intangibility Inseparability Heterogeneity Perishability Customer involvement Non-ownership

7. Selection of Target Markets Customer needs and preferences Service characteristics Competitive landscape Geographic consideration Marketing and distribution channels

8. Managing Service Operations Capacity planning Location planning Design and layout of facilities Operations schedule