Trade promotions,,,,

how to promote our trade

1. Trade promotion

2. TRADE PROMOTIONS Trade Promotion  refers to marketing activities that are executed in retail between these two partners.  Trade Promotion  is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses .

3. Retailers such as Metro are a very important audience for brands that want to get their products placed in front of shoppers.

4. Types of trade promotion Trade allowances Trade incentives Trade show Trade contests

5. Trade allowance Types of Trade Allowances Off-invoice allowance : A per-case rebate paid to retailers for an order. Allowances Slotting fees : Money paid to retailers to stock a new product. Exit fees: Money paid to retailers to remove an item from their SKU inventory.

6. Trade Allowance Complications manufacturers assume that a portion of the price reduction will be passed on to consumers.

7. Trade Contests To achieve sales targets and other objectives, manufacturers sometimes use trade contests. Rewards are given as contest prizes to brokers, retail salespeople, retail stores, wholesalers, or agents. These funds are also known as spiff money . Norwegian Cruise Lines used trade contests to increase their bookings.

8. Trade Incentives Trade incentives are similar to trade allowances. The difference is that trade incentives involve the retailer performing a function in order to receive the funds.

9. Types of trade incentives Cooperative merchandising agreement. Premium or bonus pack . Co-op advertising programs.

10. Trade shows Over $12 billion is spent on trade shows each year.

11. Five Categories of Buyers Attending Trade Shows Education seekers : Buyers who want to browse, look, and learn but are not in the buying mode Reinforcement seekers : Buyers who want reassurance they made the right decision in past purchases Solution seekers : Buyers seeking solutions to specifi c problems and are in the buying mode Buying teams : A team of buyers seeking vendors for their business; usually are in the buying mode Power buyers: Members of upper management or key purchasing agents with the authority to buy Ove

12. HOW CAN SALES PROMOTIONS BE EFFECTIVE? Economic effects International effects Affective effects

13. STRENGTHS AND WEAKNESSES OF SALES PROMOTIONS Strengths of Sales Promotion Weaknesses of Sales Promotion

14. COMMUNICATING ACROSS CULTURES