TrustArc Webinar - Innovating with TRUSTe Responsible AI Certification

In a landmark year marked by significant AI advancements, it’s vital to prioritize transparency, accountability, and respect for privacy rights with your AI innovation.

Learn how to navigate the shifting AI landscape with our innovative solution TRUSTe Responsible AI Certification, the first AI certification designed for data protection and privacy. Crafted by a team with 10,000+ privacy certifications issued, this framework integrated industry standards and laws for responsible AI governance.

This webinar will review:
- How compliance can play a role in the development and deployment of AI systems
- How to model trust and transparency across products and services
- How to save time and work smarter in understanding regulatory obligations, including AI
- How to operationalize and deploy AI governance best practices in your organization

1. © 2024 TrustArc Inc. Proprietary and Confidential Information.
Innovating with TRUSTe
Responsible AI Certification

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Legal Disclaimer
The information provided during this webinar does
not, and is not intended to, constitute legal advice.
Instead, all information, content, and materials presented during
this webinar are for general informational purposes only.

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Speakers
Noël Luke
Chief Assurance Officer
TrustArc
Jessica Simpson
VP of Risk & Compliance
Integral Ad Science
Maciej Piszcz
Sr. Assurance Program Manager, AI
& Global Privacy
TrustArc

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EU AI Act
Trade
Secrets
Copyright
Product
Safety
Unfair
Commercial
Practices
Data
Act
Product
Liability
Consumer
Protection
Cybersecurity
Act
DSA
ePrivacy
Directive
GDPR
EU
February 2, 2025: AI literacy requirements for staff dealing with AI - applies to providers and deployers of AI systems

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AI
General
Tort
Product
Liability
Intellectual
Property
HIPAA
ADA
State AI
laws
Laws Regulating
Commercial
Business
Practices
Fair Credit
Reporting Act
Civil
Rights Act
FTC Act
State
Privacy
Laws
USA
Trade Secrets
GDPR
EU AI
Act
February 1, 2026: Colorado AI Act goes into effect (first AI-specific legislation passed in US)

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GDPR

Provisions specifically
regulating AI
Articles 13(2)(f) & 14(2)(g) - data subjects be informed
about the existence of automated decision-making, including
profiling, and meaningful information about the logic involved

Article 15(1)(h) - data subject right to obtain information
about existence of ADM, and logic involved

Article 22 - Data subject rights related to Decisions
based solely on ADM
Provisions related to
processing risk, volume of data
Article 5 - Fair Processing; Data Minimization

Article 35 - DPIA for high risk processing
Provisions applicable that may
be applicable when using
personal data in AI
Article 5 - Data Protection Principles
Article 6(1) - Legal basis
Articles 15 - 21 - Individual Rights
Article 25 - Privacy by Design
Article 28 - Contracts
Article 30 - Records of Processing

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Responsible AI Certification
Responsible AI
Access to AI Governance and
Operational Templates

Assessment against framework as a
tool for executive buy-in

Responsible AI Certification
incorporates regulations and industry
frameworks like EU AI Act, NIST AI
RMF, ISO 42001 and OECD AI
Principles

Covers core principles of responsible
AI: Transparency, Fairness, Security,
and Accountability.

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Thank You!