Tv brands

1. Kinnar Majithia (P1026) 2 nd Year PGDBM TELEVISION BRANDS

2. TV BRANDS

3. LG Electronics LG = L ucky + G oldStar Co. Ltd Lucky: sold household products GoldStar : sold electronic products Subsidiary of LG Corp. founded by Koo In- Hwoi Koo In- Hwoi founded Lak-Hui (Lucky) in 1947 which became first Korean company to become public in 1952 As company expanded plastic business, it established GoldStar Co. Ltd. in 1958. 1995 – GoldStar was renamed as LG as Lucky and GoldStar merged LG Electronics

4. LG Electronics Headquarters: Seoul, South Korea Head: Koo Bon- joon (Vice-Chairman, CEO) Highlights: World’s 2 nd largest manufacturer of TV sets By 2005 LG was a Top 100 global brand Revenue: US$ 48.2 billion(2010) Net Income: US$ 1.1 billion(2010) Employee count: 80,000+ LG Electronics

5. LG Electronics Slogan: Life’s Good, it’s a backronym Expresses Brand’s Value, Promises, Benefits, Personality LG Symbol Symbolizes world, future, youth, humanity, technology Two parts: LG logo in grey, stylized image of human face in unique LG red color Red color represents friendliness and gives strong impression of LG’s commitment to deliver the best Circle symbolizes ‘G lobe’ , smiling face conveys ‘ Friendliness, Approachability ’ Eye represents ‘ Goal-oriented, focused, confident ’ Product Categories: Mobiles, Digital appliances, Digital display, Digital media LG Electronics

6. LG Electronics Logo Changes LG formed from 2 different companies named Lucky(chemical cosmetic company, 1947) and Goldstar (radio manufacturing plant, 1958) owned by same person In 1995, Lucky Goldstar was renamed to LG Electronics LG Electronics

7. LG Electronics LG India Wholly-owned subsidiary of LG Electronics est. in 1997 Set up state-of-art manufacturing unit in Noida, 1998 LG Electronics India Ltd. (LGEIL) is consumer durables market leader with 27% market share LG Soft India: Innovation wing of LG Electronics India in Bangalore LG came up with TV offering Hindi and regional language menus Introduced ‘ Cineplus ’ and ‘ Sampoorna ’ TVs for rural markets LG Electronics

8. SONY Headquarters : Sony Corporation, Minato, Tokyo, Japan moved from Shinagawa, Tokyo in 2006 World’s 5 th largest media conglomerate with US$ 86.64 billion(FY2011) Current CEO, Chairman and President: Howard Stringer

9. SONY Sony Group Organizational Details Summary Consumer Products and Services Group Sony Computer Entertainment Sony Network Entertainment VAIO and mobile business Group Personal Imaging and Sound Business Group Home Entertainment Business Group Professional & Device Solutions Group Device Solutions Business Group Semiconductor Business Group Professional Solutions Group Sony Pictures Entertainment Sony Music Entertainment Sony Financial Holdings Group Sony Ericsson Mobile Communications Sony DADC SONY

10. SONY Founders : Akio Morita and Masaru Ibuka derived Sony from Sonus , Latin word for sound, and also from English slang word Sonny, since they considered themselves as sonny boys , a loan-word into Japanese which in early 1950s connoted smart and presentable young men History : 1945, after WWII, Masaru Ibuka started radio-repair shop in bomb-damaged department store building in Nihonbashi of Tokyo Next year, Akio Morita joined him to find a company called Tokyo Tsushin Kogyo K.K. Masaru Ibuka SONY

11. SONY History 1950s: Ibuka traveled to US to Bell Labs after hearing about invention of transistor and convinced Bell to license transistor technology to his company 1955 : Tokyo Tsushin Kogyo release Sony TR-55, Japan’s first commercially produced transistor radio 1955: Decision made to use Sony logo on Totsuko products 1956: Release of TR-6, for this Sony contracted ‘ Atchan ’, now known as Sony Boy , cartoon created by Fuyuhiko Okabe 1958: Company name changed to Sony Corp ., Sony listed on TSE 1960: World’s first direct-view portable TV, TV8-301 launched SONY

12. SONY History 1965: Launch of 19-inch color TV 19C-70 1968: Trintron brand name for its lines of aperture grilled CRT televisions, KV-1310 1979: Launch of TPS-L2 first stereo cassette player ‘Walkman’ 1982: Launch of world’s first CD player, CDP-101 1990: Launch of HD-equipped 16:9 wide aspect ratio, 36” TV, KW 3600HD 1997: Launch of home-use PC VAIO series 2001: Sony Ericsson Mobile Communications established SONY

13. SONY History 2005: Sony launches BRAVIA brand HDTV-compatible flat-screen TVs 2007: World’s first OLED TV launched 2009: Sony unveils new brand message ‘ make.believe ’ SONY

14. SONY Company Names Considered : For a Romanized name , strongly considered TTK, rejected as railway company Tokyo Kyuko was called TKK Totsuko was used in Japan but then Americans had problems in pronouncing it Tokyo Teletech was considered but rejected as Teletech was being used by an American company Sony: combination of sonus (root of sonic and sound, Latin) and sonny(American term in 1950s to call a boy) Sony name adopted in January 1958 SONY

15. SONY Logo Changes First logo, 1950s First Sony Logo, 1955 SONY 2 nd Logo, 1957-58 Sony Corp appears SONY

16. Logo Changes SONY Sony added sticker with campaign ‘It’s a SONY’

17. Samsung name comes from the word ‘three stars’ that shine brightly The hanja character ‘ sam ’ has double meaning of three and strong while ‘sung’ connotes ‘star’ and ‘bright’ The corporate name has auspicious meaning in it, meaning that it foretells success SAMSUNG ELECTRONICS

18. HIGHLIGHTS Founded in 1969 Headquarters: Samsung Town, Seoul, South Korea CEO: Choi Gee-Sung Chairman: Lee Kun- hee Parent: Samsung Group Revenues: US$ 133.78 billion (2010) Net Income: US$ 13.78 billion (2010) SAMSUNG ELECTRONICS

19. HIGHLIGHTS Assembly Plants and Sales Network: 65 countries Employee count: Around 200,000 In 2009, overtook HP to become world’s biggest IT maker Largest sales revenues in LCD, LED Displays, Computer chips Since 2006, Samsung is no.1 in no. of TV units sold SAMSUNG ELECTRONICS

20. HISTORY 1938: Lee Byung-chull came to Daegu city and founded Samsung Sanghoe , dealt in groceries and made noodles 1947: Head office moved to Seoul. When Korean war broke out he left Seoul starting Sugar refinery in Busan 1954: lee founded Cheil Mojik – largest woolen mill ever in the country 1960s: Samsung grouped entered Electronics industry 1969: Samsung-Sanyo Electronics SAMSUNG ELECTRONICS

21. Logo 1993: In honor of 55 th anniversary Samsung’s corporate logo was redefined Name written in English expanding its global presence throughout the world Elliptical shape symbolizes world moving through space, conveying a distinctive image of innovation and change The first letter, "S", and the last letter, "G," partially break out of the oval to connect the interior with the exterior, showing SAMSUNG's desire to be one with the world and to serve society as a whole SAMSUNG ELECTRONICS

22. Logo The English rendering is a visual expression of its core corporate vision, excellence in customer service through technology The blue colour symbolizes stability and reliability, which are precisely what the company wishes to accomplish with its customers. It also stands for social responsibility as a corporate citizen, a company official explained SAMSUNG ELECTRONICS

23. Categories TV/Audio/Video Mobile Phone Camera/Camcorder Home Appliances PC/Peripherals/Printers Memory Cards SAMSUNG ELECTRONICS

24. Panasonic Founded: March 13,1918 at Osaka, Japan Founder: Konosuke Matsushita Headquarters: Kadoma , Osaka, Japan Key People Kunio Nakamura(Chairman) Fumio Ohtsubo (President) Revenues: US$ 104.88 billion (2011) Employee count: 365,000+ (2011)

25. , Product Profile Televisions Digital Cameras Recorders Home Appliances Personal and Health Care Communications and Security Products Personal Computers and Office Products Panasonic

26. History Founded in 1918 by Konosuke Matsushita first selling duplex lamp sockets 1927: Produced bicycle lamp, first product manufactured under the name National Matsusihita’s brother-in-law, Toshio lue , founded Sanyo as a subcontractor for components after WWII and became a competitor for Panasonic. But in Dec. 2009 it became a subsidiary of Panasonic Panasonic

27. History 1952 : Made its first Black and White TV 1960 : Made its first Color TV 1996 : Made Plasma TV 1998 : Made Digital TV Panasonic Color TV B/W TV Plasma TV Digital TV

28. Logo Changes Panasonic

29. Logo Changes Panasonic

30. , Logo Changes Panasonic

31. , Logo Changes Panasonic

32. Koninklijke Philips Electronics N.V . (Royal Philips Electronics), commonly known as Philips Founded : 1891, Eindhoven, Netherlands Headquarters: Amsterdam, Netherlands Products: Consumer Electronics Domestic Appliances Lighting Medical Systems Medical Technology

33. Key People: Frans van Houten (CEO) Jeroen van der Veer (Chairman) Revenue: 25.42 Euros (2010) Employee count: 119,000 (2010) Founded in 1891 by Gerard Philips as light bulb company 1920: Healthcare – Entry into Medical Systems with purchase of C.H.F. Muller

34. 1927: Radio broadcast from Netherlands 1928: TV demonstration to the public 1950: Philishave , inspired by bicycle lamp 1960: Audio Tape Cassette 1972: First home VCR 1980: Compact Disc Introduction 1990: Let’s make things better – Revolutionary Advertising 2000 onwards: DVD Recorder, Plasma TV, LCD TV, LED TV

35. Philips Logos

36. Past and present CEOs 1891–1922:  Gerard Philips 1922–1939:  Anton Philips 1939–1961:  Frans Otten 1961–1971:  Frits Philips 1971–1977:  Henk van Riemsdijk 1977–1981:  Nico Rodenburg 1982–1986:  Wisse Dekker 1986–1990:  Cornelis Van der Klugt 1990–1996:  Jan Timmer 1996–2001:  Cor Boonstra 2001–2011:  Gerard Kleisterlee 2011–now:  Frans van Houten

37. 2004 : Let’s make things better  Sense and simplicity Philips India Operations started in Kolkata in 1930 under name Philips Electrical Co. (India) Pvt Ltd 1938: Philips India set up its first Indian lamp-manufacturing factory in Kolkata 1948: Philips started manufacturing radios in Kolkata 1959: 2 nd Radio factory set up near Pune 1957: Public Limited Company – Philips India Ltd. 1970: Consumer Electronics factory in Pimpri , Pune(shut down in 2006) 1982: Philips brought Colour TV to India 1996: Philips software center in Bangalore

38. Founded: 1910, Japan Founder: Namihei Odaira Headquarters: Chiyoda, Tokyo, Japan President: Hiroaki Nakanishi Revenue: US$ 112.4 billion (2011) Employee Count: 361,745 Hitachi Ltd. is parent of Hitachi Group as part of larger DKB group of companies

39. Timeline 1910: Company formed. Completed five-horsepower induction motor 1924: Completed the first large-scale DC electric locomotive to be manufactured in Japan 1932: Completed Hitachi's first electric refrigerator 1970: Developed computer-aided traffic control system for the Shinkansen (Bullet Train) 

40. Timeline 1974: Commercial operation began at Japan‘s first 470,000-kW nuclear power station 1985: Developed CAD/CAE system with ultra-high resolution colour display 1995: Developed Super TFT LCD module featuring ultra-wide viewing angles 2007: Developed EMIEW 2, a small and lightweight interactive robot

41. Hitachi Wordmark The preferred presentation of the Hitachi Wordmark is in Hitachi Red

42. Difficult Times In March 1999, Hitachi, Ltd., was confronting a grave crisis with severe financial deficits. To confront these difficult business conditions, management sought to move forward by uniting the Hitachi Group into a single-minded company, and strived to create a competitive edge by seeking how to differentiate Hitachi from other companies One important policy related to these efforts was the formation of a brand creation project, resulting in the establishment of a message, the " Hitachi Brand Platform", that could be consistently communicated by all Hitachi Group employees

43. Hitachi Slogan : Inspire the Next Hitachi seeks to breathe new life into the coming era

44. Origin of Hitachi Mark and Meaning The Founder of Hitachi, Ltd., Namihei Odaira , designed the Hitachi Mark even before the establishment of the company in 1910. It was his belief that a mark was necessary to win the trust and confidence of the people as a symbol of quality products . Namihei Odaira used the two Chinese characters hi, meaning "sun" and tachi , meaning "rise" to form the mark by superimposing one character on the other and enclosing them in a circle.  The four barbs protruding at the four points of the compass signify the sun's rays . The mark was designed to capture Odaira's vision of a man standing before the rising sun, planning a better future for all.

45. Founded: 1981 Incorporated: 1985, as TCL Telecommunication Equipment Co. Ltd. Began manufacturing for Chinese markets in 1980s and selling overseas in 2000s Headquarters: Huizhou, Guangdong,  China Revenue: US$6.49 billion (2009 ) Employee Count: approx. 50,000 Chairman: Li Dongsheng

46. In 2010, it was 25 th largest consumer electronics producer and sixth-largest television producer (after  Samsung, LG, Sony, Panasonic and Sharp ) TCL comprises of 3 listed companies: TCL Corporation TCL Multimedia Technology Holdings Ltd. TCL Communications Technology Holdings Ltd . TCL primarily sells its products under the TCL brand name in Africa, Asia, Australasia, South America and Russia, under the Alcatel brand in Europe (ex. Russia), and under the RCA brand in North America

47. Timeline 1953:  The RCA brand marketed the first colour television 1992:  TCL started manufacturing widescreens 2001:  the company became the number 1 in colour TVs in China 2002:  In November, TCL signed an agreement with Motorola for the production of mobile telephones. In April, the company signed a memorandum of intent with the Japanese conglomerate, Matsushita Electric Industrial Co. Ltd.

48. Timeline 2003:  TCL Mobile was ranked among the 5 most dynamic technology companies in Asia Pacific by Deloitte Touche Tohmatsu 2004 :  In September, the T&A joint venture between TCL Communication and Alcatel was formalised. Shares in TCL were made available on the Hong Kong Stock Exchange. During the same period, the company became the largest television manufacturer by merging with Thomson's TV Division, the owner of the RCA and Thomson brands 2005:  In December, TCL announced that it would be collaborating with Walt Disney. In March, TCL International became TCL Multimedia

49. Timeline 2006:  In October, TCL announced a European reorganisation plan and a new business model 2007:  In May, European reorganisation was completed 2008:  In December, TCL signed a cooperation agreement with Intel to develop the new generation of television by Internet. In September, the company introduced the first LCD interactive television with the X9 series

50. TCL Multimedia, an international electronics group TCL Multimedia, an international electronics group, is active in Europe with the Thomson (1) and TCL brands, in North America with RCA (1) and TCL and in Asia under the TCL and Rowa brands July 2003: TCL chairman Li Dongsheng formally announced a 'Dragon and Tiger Plan' to establish two competitive TCL businesses in global markets ("Dragons") and three leading businesses inside China ("Tigers ") Nov 2003: TCL(67%) and Thomson SA of France announced the creation of a joint venture to produce televisions and DVD players worldwide April 2004: In April 2004, TCL and Alcatel announced the creation of a mobile phone manufacturing joint venture TCL sold a total of 4.18 million LCD TV sets in 2008, more than triple the number during 2007

51. TCL is organised into four business divisions: Multimedia Communications Home Appliances Techne Electronics In addition it has two affiliated business areas: Real Estate & Investment Logistics & Services

52. Founded: 1981, as MERC Electronics Headquarters: Mumbai, India Revenue: US$340.85 million Employee count: 1500+ Founders: G.L. Mirchandani and Vijay Mansukhani 1982: Started assembling TV sets at Andheri factory

53. Onida brand has following range of products. LCD TVs Plasma TVs Televisions DVD and Home Theater Systems Air Conditioners Washing machines Microwave Ovens Presentation Products Inverters Mobile phones LED TV

54. ONIDA came out with the famous caption ' Neighbour's envy, Owner's Pride' , another popular theme of the ads was a devil complete with horns and tail in the 1980s Tagline : ‘ Neighbour’s Envy, Our Pride ’ Changed to ‘ Nothing but the truth ’ in 2004

55. Devil replaced by Siddharth and Ritu in 2009 and the tagline changed to ‘ Tumko Dekha to yeh Design aaya ’ or ‘ Designed with you in mind ’ Onida Devil

56. Management Mr. Gulu Mirchandani (Chairman and MD) Mr. Vijay Mansukhani (MD) Mr. G. Sundar (CEO) Milestones 1981 : MIRC Electronics Pvt. Ltd. was established 1982 : CTV production started at Nand Bhavan , Mumbai 1983 : Technical collaboration with JVC, Japan for CTV 1985 : Established in-house R&D wing 1986 : Production expanded and moved to a new factory at Kalina 1987 : Moved to our own factory building "ONIDA HOUSE"  Iwai, Speaker plant commences its operation

57. Milestones 1992 : Crossed 1 million CTV sales 1995 : ISO 9001 certification obtained from BVQI 1998 : Award for excellence in electronics by ministry of IT 1999 : First in India to develop Internet enabled CTV 2003 : Launched world's first LCD remote 'i-Control'  : Launched Air-conditioners : Launched Rear Projection TV, Plasma TV & DVD Players   : Launched Fully Automatic front loading Washing Machines   : Operations started in Russia 2005 : Launch of 'POISON' range of CTV's 2009 : Onida’s Brand relaunch 2010 : Launched LED TVs with I-Care Technology