type of selling

type of selling and difference between them

1. TYPES OF SELLING

2. . Selling may be classified into three broad categories :- Transactional Selling Relationship Selling Value Added Selling

3. Transactional Selling A  Transactional selling  is a simple, short-term sale in which the customer already knows what he needs, so they need to have little product knowledge on the sales side. This strategy is all about short-term solutions. Neither the buyer nor the seller have much interest in extending the relationship.. A transactional selling strategy tends to be more common for a business that offers a fairly generic product or service with the objective of profiting by making a high volume of sales. Availability of product at low or competitive price are main criteria for getting sales Example- Selling of movie tickets .

4. Relationship selling Relationship selling  refers to the sales technique that focuses on the interaction between the buyer and the sales person rather than the price or details of the product The objective of the seller in this type of selling is to become the preferred supplier and to build strong and ever lasting relationship over a long period of time. The foundation of relationship is based on trust and commitment The goal of relationship selling is to know a large enough pool of people so that all the sales need to come to you, instead of seller having to go out and find them. If a seller don't believe in his product 100% and don't genuinely care about people and their problems, then seller may need to find a different target market, or a different product to sell.

5. Value added selling Value-added selling means when a seller provides a product or services to customer that can be used in multiple ways. The products are homogeneous with few differences (if any) from that of a competitor, and provides potential customers with a feature or add-on that gives it a greater sense of value. In this type of selling the focus is on correctly understanding the present and future needs of the customer and meeting those needs better than the competition, so as to obtain a maximum share of customer’s business It is also applied in case of customers who seek lower cost and better quality and are not interested in partnership relationship. Eg - Food sold in a plastic box or a glass that can be used after its content is consumed.

6. Distinction between Transactional Selling and Relationship Selling

7. Thank you