Types of business environment

Meanings and types of business environment by Haripriya

1. BUSINESS ENVIROINMENT Done By A.Haripriya I-MBA

2. MEANING OF BUSINESS ENVIROINMENT BUSINESS ENVIROINMENT CONSISTS OF ALL THE FACTOR WHICH ARE ALL AFFECTING THE BUSINESS FOR EXAMPLE: COMPETITIOR, CUSTOMER, PUBLIC, GOVERNMENT RULES, ETC..

3. TYPES OF BUSINESS ENVIROINMENT

4. INTERNAL ENVIROINMENT FACTORS THAT EXISTS WITHIN THE FIRM THESE INTERNAL FACTORS ARE CONTROLLABLE IT IMPARTS STRENGTH AND WEAKNESS IT INCLUDE: CULTURE VISION AND OBJECTIVE TOP MANAGEMENT STRUCTURE POWER STRUCTURE COMPANY IMAGE AND BRAND EQUITY HUMAN AND OTHER RESOURCES

5. EXTERNAL ENVIROINMENT FACTORS THAT EXISTS OUTSIDE THE ORGANISATION SO IT IS UNCONTROLLABLE IT CREATE OPPORTUNITIES AND THREAT IT IS DIVIDED INTO SIDES MICRO ENVIROINMENT AND MACRO ENVIROINMENT

6. MICRO ENVIROINMENT IT IS ALSO CALLED AS TASK ENVIROINMENT(OR) SPECIFIC FORCES (OR) STAKEHOLDERS (OR) DIRECT ACTION ENVIROINMENT

7. CONSUMER CONSUMER IS THE KING OF THE BUSINESS BUSINESS ARE EXISTS FOR SATISFY THE CUSTOMER DELIGHT IT HAS THREE TYPES INDIVIDUAL GROUP GOVERNMENT

8. COMPETITOR THOSE WHO ARE OFFER SAME OR SIMILAR PRODUCT AND SERVICES THEY ARE CONSIDER AS COMPETITOR IT HAS TWO TYPES DIRECT INDIRECT

9. SUPPLIERS PEOPLE WHO ARE SUPPLY THE RAW MATERIAL OF THE PRODUCT THEY ARE CONSIDER AS SUPPLIERS THE PRICE OF THE PRODUCT WILL BE DETERMINE BY THE SUPPLIERS

10. MARKETING INTERMEDIARIES MARKETING INTERMEDIARIES HELP THE PRODUCER TO PROMOTE THE PRODUCT AS WELL AS SELLING THE PRODUCT THEY ARE LINK BETWEEN MANUFACTURES AND CONSUMERS

11. FINANCIARS “FINANCE IS THE LIFE BLOOD OF THE BUSINESS” ONE WHO INVEST THE MONEY FOR THE COMPANY THEY ARE FINANCIARS

12. PUBLIC THENGO’s, PRESS, ENVIROINMENTALIST, CONSUMER ASSOCIATION, LOCAL COMMUNITY ARE CONSIDER AS PUBLIC THESE PUBLIC HAVE A POSITIVE AND NEGATIVE IMPACT OF THE BUSINESS

13. WORKERS AND TRADE UNION THEY PLAY A IMPORTANT ROLE IN THE INDUSTRIAL RELATION AND EFFICIENT FUNCTIONING IN THE BUSINESS

14. MACRO ENVIROINMENT MACRO ENVIROINMENT IS ALSO CALLED AS GENERAL ENVIROINMENT(OR) INDIRECT FACTOR ENVIROINMENT MACRO ENVIROINMENT DETERMINE A LONG TERM SUCCESS

15. POLITICAL AND LEGAL ENVIROINMENT CONSTITUTION OF THE COUNTRY POLITICAL OPPORTUNITY IDEOLOGY OF GOVERNMENT POLITICAL STABLITY IMAGE OF THE COUNTRY IN LEADER MILITARY AND DEFENCE POLICY LAW AND GOVERNING SYSTEM

16. SOCIAL AND CULTURAL ENVIROINMENT DEMOGRAPHIC FORCES SOCIAL INSTITUTION GROUPS CASTE SYSTEM EDUCATION AND LITERACY RATE BELIEF, VALUE, CUSTOM, ATTITUDE & LIFESTYLE

17. ECONOMIC AND FINANCIAL ENVIROINMENT ECONOMY IS DIFFERENT ONE COUNTRY TO OTHER COUNTRY CAPITAL MIXED SOCIAL

18. TECHNOLOGICAL AND PHYSICAL ENVIROINMENT NOW TECHNOLOGY IS FASTLY IMPROVING SOURCES OF TECHNOLOGY ARTIFICAL INTELLIGENCE APPROACHES OF PRODUCTION OF GOODS AND SERVICES

19. NATURAL ENVIROINMENT NATURE WILL BE DEPEND TO BUSINESS CLIMATE &GEOGRAPHY ECOLOGICAL SYSTEM LEVELS OF POLLUTION

20. GLOBAL ENVIROINMENT INTERNAL AGENCIES LIKE WTO, WHO, WORLD BANK, IMF INTERNATIONAL POLITICAL FACTORS WILL AFFECT THE BUSINESS

21. THANK YOU