Types of consumer buying behaviour

Types of Consumer Buying Behaviour

1. Types of Consumer B uying B ehaviour

2. Content Consumer buying behaviour Types of consumer buying behaviour Diagrammatical Representation of consumer buying behaviour Complex buying behavior Dissonance reducing buying behavior Dissonance reducing buying behavior Variety seeking buying behavior Habitual buying behaviour

3. Consumer buying behaviour Consumer buying behaviour refers to the buying behaviour of final consumers – individuals and Household who Buy goods and services for personal consumption It also involves the psychological process that consumers go through in recognizing it’s needs and making purchases decision

4. Types of consumer buying behaviour There are mainly four types of consumer buying behaviour They are- Variety seeking buying behaviour Complex buying behaviour Dissonance reducing buying behaviour Habitual buying behaviour

5. Diagramical Representation of consumer buying behaviour

6. Complex buying behaviour This situation involves the high level of involvement with significance difference among the brands These cases arise when the product is of high price Example: Buying a house or car The product is expensive and there is a significance difference among the brands

7. Dissonance reducing buying behaviour This situation involves the high level of involvement with less significance difference among the brands These cases arise when the price of the product is not so high Example: Using a comparison websites or buying an aircondition Here the product is not so highly priced but almost every brands offers the same features.

8. Variety seeking buying behaviour This situation involves the low level of involvement with significance difference among the brands These cases arise when the product is of low price Example: Trying a new restaurant or buying a biscuit

9. Habitual buying behaviour This situation involves the low level of involvement with less significance difference among the brands These cases arise when the purchase depending on the brand’s familiarity Example: Buying a liquid antiseptic Most of the people prefer Dettol because of the brand