Types of media ppt week 2.pptx

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1. Content standard: The learner must demonstrate their understanding of media and information literacy (MIL) and MIL related concepts. Performance standard: The learner organizes a creative and interactive symposium for the community focusing on being a media and information literate individual.

2. Learning Objectives At the end of the lesson, the students should be able to: Compare and contrast how one particular issue or news is presented through the different types of media (print, broadcast, online, and outdoor) Explain the importance of the different types of media and how it influences the people and society. Identify the types, characteristics, advantage, dis-advantage of media.

3. Activity : Compare and contrast the four different Evolution of media.

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5. TYPES OF MEDIA

6. Different Types of Media Print Media Broadcast Media or Mass Media Internet Media Out of Home Media

7. Add a Slide Title - 1 PRINT MEDIA

8. Print Media is the oldest form of media, and it used to be the only medium of entertainment back in the 80s and 90s. People depended on different types of print news media like magazines, newspapers, and books for all kinds of political, social, entertainment, and informative news. one of the most effective media types to know all kinds of information about the world or a country. Print media includes newspapers, magazines, books, and direct mail (including flyers and postcards).

9. Newspapers There are national, regional, and newspapers of specific interest made by news and organizations for the masses to know about the world. They spread a large amount of information, to the readers, especially at low prices. Newspapers provide instant delivery of news and information and certain unique features that might interest the readers.

10. Advantage Newspapers enjoy a large number of readers. The target audience is local and national. Disadvantage The paper quality is low and cheap.

11. Magazines Magazines are the medium of specialized advertising, resulting in paying higher for advertisements than newspapers. Magazines can be categorized into two types consumer magazines, and business magazines. Consumer magazines include information about lifestyle, glamour, special interests, and the world of entertainment.

12. Advantage Magazines use high-quality paper, unlike newspapers. The level of reader engagement is high. Disadvantage Magazines can also prove to be expensive.

13. Direct Mail It is a type of media that delivers informational flyers or performs promotions through postcards. It ensures the delivery of information to the customers at their business or home address. Advantage It personalizes the emails for advertisers. The audiences are primarily specific. Disadvantage It can be expensive and requires planning.

14. Broadcast Media or Mass Media

15. Broadcast Media or Mass Media Broadcast media or mass media also eases the expansion of information by disseminating it to a larger audience. It can conveniently reach illiterate people as it requires just the visual and auditory sense organs to understand the news played on radio, television, or movies. Audios, videos, and the written content are included in broadcasting or mass media.

16. Television The invention of the television was done long after the newspapers were considered the original form of media. It turned out to be one of the most effective mediums of delivering information as it was used for various purposes. There were very few channels available on television for the audience in the past. However, the tv channels are now largely numbered and are categorized according to news, drama, children, movies, entertainment, sports, etc., making it the number one media of broadcasting.

17. Merits Television has a high rate of viewers. Viewers can watch advertisements without extra effort. Demerits Advertisements played on tv cost high.

18. Radio The radio waves deliver the news by transmitting the content to the public. Radio has a high audience reach, so it is widely used for advertisements of products and brands. It is the oldest type of media, and people use it today for knowing weather forecasts and traffic. Radio has extended coverage as it enjoys millions of listeners across the nation.

19. Merits They have an engaged audience. There are few distractions in movie theatres . Demerits The ads played in movies are expensive.

20. Internet Media /Online Media/ New Media

21. Tim Berners Lee invented the World Wide Web in 1989, and since then, the internet has been taking over other types of media drastically. It is also known as Digital Media or New Media. It is an attractive two-way communication where the users get to stay active and produce information. The video or audio content delivered and communicated online comes in Internet Media. Graphics, interactive elements, words, and images can be included in this type of media.

22. Emails Emails help companies to quickly and easily reach their customers. They require less research as one doesn’t need to search for a customer’s email address as they frequently provide it at sales. On the other hand, people also have the facility to open or not open the mails. So few of them might open and visit the advertising site. Most of them might not prefer even opening the mail, let alone seeing the site.

23. Merits The sending and receiving messages are free. They are pretty easy to create. Demerits The competition is high for advertising.

24. Social Media Social media or social networking sites are Instagram, Facebook, Twitter, Snapchat, YouTube, Quora, etc. People across the globe frequently and widely use this type of media. So, it becomes an important medium for companies to market their products as it is popular and has longevity. Social media aim to establish interaction and communication, so the ads can also be quite interactive, increasing the chances of user engagement.

25. Merits The advertisements on social media are targeted. Interacting with customers is free of cost. Demerits Creating a brand and advertising consumes time.

26. Outdoor Media

27. Outdoor Media It is also known as outdoor media and is one of the most prominent types of media. Home media focuses on delivering the news or information to the public when they are outdoors. Advertisements are promoted through display on vehicles, streets, etc., which also acquaints the customers with the new arrival of products. They help in encouraging the masses to contribute to a social cause or a development in society. It is highly used for advertisements associated with public welfare and commercials in general.

28. Billboards They make advertising for a product or a cause easier, as they attract the people who pass by them. Billboards are large advertisements created with the help of computers. They can be found on streets, city sidewalks, recreation centers, etc.

29. Merits Billboards provide a wider reach for advertisements. They can help create impactful messages. Demerits The response rate on billboards is low.

30. Transit Station Advertisements Transit media focuses on advertising and delivering information to people when traveling in public places or are in transit. It displays the ads on vehicles and other modes of transportation. Transit media has the aim of “driving home a message,” through which it attracts millions of people roaming around the streets or traveling the world. It might seem like a traditional method of advertising, but it is effective to date.

31. Merits The reach of transit media is broad. They help in impactful messaging. Demerits The performance rate is challenging to measure.

32. Factors to Consider while choosing Types of Media Size, nature, and market presence of business Nature or product or service Availability of target audiences Market requirements Availability of media channels Competitors’ preferred media types Marketing or advertising objectives Marketing and advertising budgets Nature of message and appeal Distribution strategy, etc.

33. What do you think is the impact or change that the different types of media had brought to our lives? What do you think is the importance of knowing about the different types of media? What are the differences and similarities of the four types of media?

34. Learning activity 1 : By Understanding the lesson, the students will answer the following questions: 1. In this type of media, people relied on newspapers and magazines to learn everything, from recipes and entertainment news to important information about the country or the world. Print media Broadcast media Digital/New media 2. In this type of media, contents are categorized and distributed on digital platforms. Print media Broadcast media Digital media

35. 3 . Media such as radio and television that reach target audiences using airwaves as transmission medium. Print media Broadcast media Digital media 4. Media consisting of paper and ink, reproduced in a printing process. Print media Broadcast media Digital media 5. Satellite is an example of what type of media? Print media Digital media Broadcast media

36. 6. What type of media does magazine belongs to? Digital media Print media Broadcast media 7. Contrary to print media, this type of media airs audio and video materials for the public's interest, information, or leisure. Digital media Broadcast media Print media 8. Newspaper belongs to what type of media? Broadcast media Print media Digital media

37. 9. Internet belongs to what type of media? Print media Broadcast media New media 10. From the given choices, which one is an example of new media? cellphone brochure radio

38. Enumerate and explain the four different types of media based on your understanding. 10pts.