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1. Types of research design Submitted by: SAGAR VERMA, Roll no. 15, MBA(P) A Under the guidance of Dr. Vivek Kumar, Assistant Professor, USM, KUK

2. Research design: introduction A framework or blueprint for conducting the marketing research project. Details the procedures necessary for obtaining the information needed to structure or solve marketing research problem. A good research design ensures that the marketing research is conducted effectively and efficiently.

3. Research design is the roadmap that guides your journey through survey development, data collection, analysis, and report preparation. DEFINITION By David Rothstein

4. classification

5. Exploratory vs conclusive research Exploratory Objective is to provide insights and understanding. Information needed is defined only loosely. Flexible and unstructured process. Small and nonrepresentative sample. Qualitative data analysis. Outcome is followed by further research. Conclusive To test specific hypothesis and examine relationships. Information needed is clearly defined. Formal and structured process. Large and representative sample. Quantitative data analysis. Findings used as input into decision making.

6. Exploratory research also termed as formulative research studies. Exploratory study is a systematic scientific approach which enables a social scientist to determine whether an idea is in reality or not. Done in the field whether there is little knowledge available. More flexible. Provide ideas, hypothesis, suggestions that might never occur to the social scientist sitting in an office and mediating over the problem.

7. Case: banking on exploratory research

8. Descriptive research Rigid design. Probability sampling design. Pre-planned design for analysis. Structured instruments for collection of data. Advanced decisions about operational procedure.

9. Cross-sectional designs

10. Longitudinal designs Fixed sample of population elements is measured repeatedly on the same variables. Differs from cross-sectional design in that the sample or samples remain the same over time. A panel is used interchangeably with the term longitudinal design. Panel consists of a sample of respondents that have agreed to provide information at specified intervals over an extended period.

11. Relative advantages and disadvantages of longitudinal and cross-sectional designs

12. Causal research Used to obtain evidence of cause-and-effect relationships. Crucial for understanding the underlying mechanisms driving phenomena, predicting outcomes and decision making processes. Plays a fundamental role in scientific enquiry contributing to advancement of knowledge and the development of effective interventions. Requires planned and structured design.

13. Case:- Microsoft: experimenting with usability

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