UGC NET Management Syllabus

Syllabus for UGC NET Management entrance exam 2014. Want coaching to prepare for UGC NET Management, join Deep Institute in Delhi.

1. UNIVERSITY GRANTS COMMISSION
NET BUREAU

Code No. 17

Subject

MANAGEMENT (including Business Admn.
Mgt./Marketing/Marketing Mgt./Industrial
Relations and Personnel Mgt., etc.)

SYLLABUS AND SAMPLE QUESTIONS

Note
“There wil be two question papers, Paper and Paper (Part-A & B). Paper—tt
will cover $0 Objective Type Questions (Multiple choice, Matching type,
‘True/False, Assertion Reasoning type) carrying 100 marks. Paper—Il will have
vo Parts—A and B: Paper-Il (A) will have 10 short essay type questions (300
words) carıying 16 marks each, In it there will be one question with internal
choice from each unit (Le, 10 question from 10 units; Total marks will be 160).
Papert (B) will be compulsory and there will be one question from each of the
Electives, The candidate will attempt only one question (one elective only in 800
words) carrying 40 marks. Total marks of Paper-I will be 200.

PAPER-I & PAPER-IM (A) [CORE GROUP]

Unit
Managerial Eeonomies-Demand Analysis
Production Function
Cost-output relations
Market structures
Pricing theories
Advertising
Macro-cconomies

National Income concepts

Infrastructure—Management and Polley

Business Environment

Capital Budgeting

2. voir

“The concept and significance of organisational behaviour-—Skalls and roles in
an organsation—Classical,Neo-classical and modern theories of organisational
structure—Organisational design—Understanding and Managing individual
behaviour personality--Perception-Values—Atttudes—Learning—Motivation,
Understanding and managing group behaviour, Processes—Inter-personal and
group dynanics—Communteation—Leadership—Managing change—Managing
‘conflicts.

Organisational development

Uni

Concepts and perspectives in HRM: HRM in changing environment
Human resource planning—Objectives, Process and Techniques
Job analysis—Job description

‘Selecting human resources

Induction, Training and Development

Exit policy and Implications

Performance appraisal and evaluation

Potential assessment

Job evaluation

‘Wage determination

Industrial Relations and Trade Unions

Dispute resolution and Grievance management

Labour Welfare and Social security measures

vai
Financial management--Nature and Scope
Valuation concepts and valvation of securities
Capital budgeting dectsions—Risk analysis
Capital structure and Cost of capital
Dividend poliey—Determinants
Long-term and short-term financing instruments
Mergers and Acquisitions

Univ

Marketing environment and Environment scanning: Marketing Information
Systems and Marketing research; Understanding consumer and industrial
markets; Demand Measurement and Forecasng Market
Segmentation—Targeting and Positioning: Product decisions, Product mix

3. Product Life Cycle: New product development; Branding and Packaging: Pricing
methods and strategies,

Promotion decisions—Promotion mix; Advertising: Personal seling: Channel
management; Vertical marketing systems; Evaluation and control of marketing
effort; Marketing of services; Customer relation management:

Uses of Internet as a marketing medium—other related issues like branding,
market development, Advertising and retalling on the net

New issues In Marketing,

Unie-vr

Role and scope of production management; Fnellty location; Layout planning
and analysis: Production planning and controlproduction process analysis
Demand forecasting for operations: Determinants of product mix: Production
scheduling: Work measurement; Time and motion study; Statistical Qualty
Control

Role and scope of Operations Research; Linear Programming: Sensitivity
analysis; Duality: Transportation model; Inventory control; Queueing theory!
Decision theory: Markov analysis; PERT/CPM.

Untt-vur

Probability theory: Probability’ distributions—Binomial, Poisson, Normal and
Exponential: Correlation and Regression analysis; Sampling theory; Sampling
distributions; Tests of Hypothesis; Large and small samples £ 2, F, Chi-square
test.

Use of Computers in Managerial applications; Technology issues and Data
processing in organizations; Information systems; MIS and Decision making:
System analysis and design; Trends in Information Technology; Internet and
Internet-based applications.

Univ

Concept of corporate strategy; Components of strategy formulation: Ansoffs.
growth vector: BCG Model: Porter's generic strategies; Competitor analysis
Strategic dimensions and group mapping: Industry analysis; Strategies in
Industry evolution, fragmentation, maturity, and decline; Competitive strategy
and corporate strategy: Transnationalization of world economy; Managing
cultural diversity; Global Entry strategies: Globalisation of financial system

4. and services; Managing international business; Competitive advantage of
nations: RTP and WTO.

Unit

Concepts—tTypes, Characteristics; Motivation; Competencies and ita
development: Innovation and Entrepreneurship: Small business Concepts
‘Government policy for promotion of small and tiny enterprises; Process of
business opportunity identification; Detailed business plan preparation:
Managing small enterprises; Planning for growth; Sickness in Small
Enterprises; Rehabilitation of sick enterprises: Intrapreneurship (organisational
entrepreneurship)

Unit=x

Ethics and Management system: Ethical issues and analysis in management
Value based organisations; Personal framework for ethical choices: Ethical
pressure om individual in organisations; Gender Issues; Ecological
Consciousness; Environmental ethics; Social responsibilities of business:
Corporate governance and ethics.

PAPER- (8)
| ELECTIVE / OPTIONAL }

Elective

Human Resource Management (HRM)—Signifcance: Objectives; Functions; A
‘lagnostie model: External and Internal environment;

Forces and Influences; Organizing HRM function,

Recruitment and Selection —Sources of recrults; Recruiting methods; Selection.
procedure; Selection tests; Placement and Follow-up.

Performance Appraisal System—Importance and Objectives: Techniques of
‘appraisal system; New trends in appralsal system.

Development of Personnel—Objectives: Determining Needs; Methods of Training
& Development programmes; Evaluation

Career Planning and Development—Concept of career; Career planning and
development methods

Compensation and Benefits—Job evaluation techniques; Wage and salary
administration; Fringe Benefits; Human resource records and audit

5. Employee Discipline—importance; causes and forms: Diseiplinary action:
Domestic enquiry

Grievance ManagementImportance: Process and Practices: Employee Welfare
and Social Security Measures.

Industrial Relations—Importance; Industrial conflicts; Causes: Dispute
settlement machinery -

‘Trade Unions—Importance of Unionism: Union leadership; National Trade
Union Movement.

Collective Bargaining—Concept; Process: Presequisiles; New trends in
collective bargaining,

Industrial Democracy and Employee Participation—Need for industrial
democracy: Prerequisites für industrial democracy: Employee
Participation—Objectwes; Forma of Employee Participation.

Future of Human Resource Management.

Blective—It

Marketing—Concept; Nature and Scope; Marketing myopia: Marketing mix:
Different environments and their influences on marketing: Understanding the
‘customer and competition

Role and Relevance of Segmentation and Positioning: Static and Dynaraic
understanding of BCG Matrix and Product Life Cycle; Brands--Meaning and
Role: Brand building strategies: Share increasing strategies.

Pricing objectives; Pricing concepts: Pricing methods
Product—Baste and Augmented stages in New Product Developments
Test marketing concepts

Promotion mix—Role and Relevance of advertising

Sales promotion—media planning and management
Advertising-—Planning, execution and evaluation

Different tools used In sales promotion and thelr specifle advantages and
Limitations

Public Relations—Concept and Relevance

Distribution channel hierarchy: Role of each member in the channel; Analysis
of business potential and evaluation of performance of the channel members

6. Wholesaling and Retailing—Different types and the strengths of each one;
Emerging issues in different kinds of retailing in India

Marketing researeh—Sources of information: Data collection; Baste tools used
in data analysis; Structuring a research report

Marketing to organisations Segmentation models; Buyer behaviour models
ganisational buying process

Consumer Behaviour theories and models and their specific relevance to

marketing managers.

Sales Function—Role of technology in automation of sales function

Customer relationship management including the concept of ‘Relationship

marketing

Use Of internet as a medium of marketing: Managerial issues in reaching

consumers organisation through internet

Structuring and managing marketing organisations.
Export Marketing—Indian and global context

Elective—I
Nature and scope of Financial Management
Valuation Concepts—Risk and Return; Valuation of securities: Pricing
‘theories—Capital asset pricing model and Arbitrage pricing theory
Understanding financial statements and analysis thereof
Capital budgeting decisions: Risk analysis in capital budgeting and Long-term
sources of finance
Capital structure—Theories and Factors; Cost of capital
Dividend Polices—Theories and Determinants

Working Capital Management—Determinants and Financing: Cash
management; Inventory management; Receivables inanagement

Elements of Derivatives

Corporate risk management

Mergers and Acquitions

International Financial Management

Elective—IV

India’s Foreign Trade and Policy: Export promotion polices: Trade agreements
with other countries; Policy and performance of Export zones and
Export-oriented units; Export incentives.

7. International marketing logistics; International logistical structures; Export
Documentation framework; Organization of shipping services; Chartering
practices; Marine cargo Insurance,

International financial environment; Foreign exchange markets: Determination
of exchange rates: Exchange risk measurement: Intemational investment:
International capital markets; International Credit Rating Agencies and
Implications of thelr ratings

WTO and Multilateral trade agreements pertaining to trade in goods; trade in
services and TRIPS; Multilateral Environmental Agreements (MEAS)
International Trade Blocks—NAFTA, ASEAN, SAARC, EU, WTO and Dispute
Settlement Mechanism,

‘Technology monitoring: Emerging opportunites for global business,

8. ‘SAMPLE QUESTIONS
PAPER

What is the basis of monopolistis competition?
(A) Product differentiation

(B) Agreement among producers

(6) Cost of production

(D) None of the above

‘The sum and substance of Maslows theory of motivation Is.
(A) Satisfied need is a motivator

(E) Unsatisfied need 16 not a motivator

(©) Satisfied need is no more a motivator

(DI None of the above

By hedging through derivatives the profit will be
(8) increased
(8) stabilised
(©) decreased

(D) None of the above
PAPER-LII (A)

‘What are the barriers to communication?
or

How do you measure the effectiveness of advertising?

PAPER (8)

‘What is the pricing strategy in a monopolistic competition?

or
What are different theories of leadership?

or

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