Ultimate Collection of BookBub Ads Examples Preview Edition.pdf

At BookBub, our partners love to learn about how they can create more effective book advertising campaigns. Our roundups of BookBub Ads examples are some of our most popular posts on the BookBub Partners Blog! From driving exposure for preorders to reviving sales of backlist books, there are many ways you can use BookBub Ads to support different marketing goals, and we often showcase ads with the highest click rates and most eye-catching designs to provide inspiration.

To help you more easily find inspiration specific to the types of books you’re promoting, we created The Ultimate Collection of BookBub Ads Examples. In this flipbook, we compiled more than 100 of the best BookBub Ads in one place, organized by genre and marketing strategy so you can refer to the examples most relevant for your books and goals. We’ve also provided practical design tips you can use to design your own book ad creative.

This is a preview version. Download the full flipbook with 100+ examples at: https://insights.bookbub.com/ultimate-collection-bookbub-ads-examples/

1. BookBub | Partners

THE ULTIMATE COLLECTION OF
BookBub Ads Examples

2. BookBub | Partners

3 How to use this guide
4 A few tips before we dive in.
Table of Contents een
6 Cozy Mystery

7 Crime and Thrillers
8 Fantasy
9 Historical and Literary Fiction
10 Holidays
11 Nonfiction
12 Romance: Contemporary and Rom-Com
13 Romance: Erotic
14 Romance: Historical
15 Science Fiction
46 Women's Fiction
17 Examples for different marketing strategies
18 New Release
19 Preorder
20 Free or Discounted Book
21 Book in a Series
22 Box Set
23 Audiobook

3. BookBub | Partners

How to use this guide

In this guide, we've collected examples of BookBubB
Ads with the highest click rates or most eye-catching
designs, and analyzed what makes them successful
to provide practical design tips you can use to design
your own ad creative.

We've split the guide into two sections — genre

and marketing strategies — so you can refer to the
examples that are most relevant for your books and
goals. For example, if you're creating ads for a new
fantasy book, check out page 8 for fantasy examples
and page 18 for new release examples. You'll learn
what kinds of image backgrounds, copy, visuals, and
calls to action (CTAs) make BookBub readers click on
the specific type of book you're promoting, and you
can apply tips from each section to create an effective
design.

We hope you find plenty of inspiration to design your
best BookBub Ads yet!

4. BookBub | Partners

A few tips before
we dive in...

Some ad design principles are universal. For example,
including a clear CTA is a good practice regardless

of book type! We recommend exploring examples in
other genres as well as your own for plenty of great
design ideas.

Not all genres are represented in this guide, but you
can find all the design tips you need on pages for
similar genres. For example, ads for supernatural
suspense books share a similar aesthetic to ads for
fantasy books.

Testing your ad creative is the best way to ensure
your campaigns deliver the results you want. Learn
More on the BookBub Partners blog about how to test
your ad designs.

5. BookBub | Partners

BookBub Ads
EXAMPLES BY GENRE

se LES
“Will keep EN MURDER
going A

AMAINE
COON CA

6. BookBub | Partners
Cozy Mystery

LAYOUT

Feature the full book cover or use illustrations to indicate
the genre and content.

BACKGROUND

Use a colorful background or take elements from the
book cover to establish the setting,

COPY

Opt for a playful tone (puns are welcome!) in a spooky or
whimsical font, calling out the characters and themes of
the book.

CTA

Feel free to make it fun!

| Myster,
For
Readers
Who Like
Dogs, Food
& Recipes

FREE W/KU

o COPIOUS CUPS
oF WILLOW'S HERBAL TEA

start this
ghostly |}
Series
today!
a ut

Read Now!

E MITCH MEETS A

ls DETECTIVE SERGEANT

WHO'S BEEN TURNED
INTO A DOG

7. “Utterly
gripping
ana original.”

A STEP

suction | PAST

"DARKNESS

VERA KURIAN

Has she already had her FINAL CHANCE
to be the FINAL GIRL?

LISA JACKSON
GIRL WHO
SURVIVED

fake some coffee

DUNECHPRI STATES

Lee Child

DOWNLOAD

¿SHE'S NO

(IPE) intense
NOT APOLOGIES.

JO NESBO BREATHTAKING.
> Jo Nesbo has written

THE PERFECT SORRY NO MERCY.

THRILLER.” NO REMORSE.
On sale
April 2

Crime and Thrillers

LAYOUT

Emphasize the book cover or title, using bold text and
contrasting colors.

BACKGROUND

Choose colors or images from the book cover for a
cohesive look.

COPY

Use an intriguing quote or hook. Call out the author name
if you're targeting the author's own fans.

CTA

Keep it simple and actionable.

8. Fantasy

LAYOUT

A standard layout of book cover alongside text works well.

BACKGROUND

Use dark colors or atmospheric imagery to communicate
the mood of the story.

COPY

Call out the themes of the book by hinting at the world
or magic system, listing tropes, or making “for fans of”
comparisons. Emphasize if its a book in a series or a
series starter.

CTA

Highlight a deal price to entice new readers.

A PACKED.
The ey, aici,
to not bel

in witches

BINGE THE
Days “
x EPIC
DONS) FANTASY
Y TRILOGY
NOW!

+ pe

DAL JENNINGS

"If you love

> BUY NOW >

9. BARACK
OBAMA'S

READ NOW

DELE «fasr-PACED,
NEDS GLAMOROUS...

STINY = thrilling debut

—TAYARI JONES

LEARN MORE

LOVED
THE GERMAN GIRL?

ES 2
Tit

CLICK TO READ AN EXCERPT OF
THE DAUGHTER'S TALE NOW

RANSCENDENT “A BOOK OF
KINGDOM BLAZING
Ak BRILLANCE”

HOMEGOING

Historical and Literary
Fiction

LAYOUT

Emphasize the book cover and use a 3D rendering if its
available in print.

BACKGROUND

To make ad copy pop, use an uncluttered,
contrasting background.

COPY

Highlight critical acclaim, bestseller status, and the
author name if they have a big platform. Use a typeface
that matches the book cover.

CTA

Keep it simple and actionable.