Unacademy.pptx

Marketing game plan of Unacademy.

1. Praveen Kumar 42010012

2. About Unacademy Startup Name Unacademy Headquarters Bangalore , Karnataka Industry EdTech Founders Gaurav Munjal, Dr. Roman Saini, and Hemesh Singh Founded 2015 Parent Organization Sorting Hat Technologies Private Limited Total Funding $838.5 Million (2021) Revenue $464.53 Million in FY21) Net profit/Net Loss Loss - $206.78 million (Rs 1,537.5 crore in FY21) Valuation $3.44 Billion (November 2021) Unacademy Website www.unacademy.com

3. About Unacademy Unacademy ,  is an Indian  educational technology  company, based in  Bangalore . Originally created as a  YouTube  channel in 2010 by Gaurav Munjal, later, the company was founded in 2015 by Gaurav Munjal, Roman Saini, and Hemesh Singh.  The company has a network of over 5,00,000 registered educators, and offers preparation material for several professional and  educational entrance exams , Test series with their pro plan and the best thing is, it’s also very cost-effective. Unacademy lessons are in the form of Live Classes both free and via subscription. Unacademy is providing e-platform for educators and for keen learners and also bringing a revolution in the Ed-Tech industry. Unacademy is one of the largest learning platforms in India, It helps the Indian students to learn from the best teachers across India for Free.

4. Founders Munjal, doesn’t come from the top engineering colleges, business schools or consultancies that typically coat the CVs of most startup founders. Schooled in St. Xavier’s Jaipur, he started coding at 12 and pursued computer engineering in Mumbai. The fascination with coding is a feature at Unacademy even today, where Munjal venerates the power of a good product and chides employees and fellow-founders about India not having enough good tech products. He graduated from AIIMS with a M.B.B.S in 2013 ( fun fact he cleared AIIMS at the age of 16 and published a medical research paper at age of 18) and then worked as a junior resident in A.I.I.M.S for sometime then he left it and cleared UPSC IAS at age of 22 ( youngest IAS) and then worked as a collector for another 1.5 years thereafter he resigned to begin his entrepreneur journey. Gaurav Munjal Roman Saini Co-founder & CEO Co-founder

5. Founders Hemesh Singh is Unacademy’s Co-Founder and Chief Technology Officer.   Hemesh Singh is an engineer who formerly served as the CTO of Flatchat before joining Unacademy .  He graduated from Motilal Nehru National Institute of Technology with a bachelor’s degree in engineering.  Hemesh Singh Co-founder & CTO

6.     Unacademy - Funding Rounds: August 1, 2021 Series H $440M Temasek Holdings February 23, 2021 Venture Round - Sachin Tendulkar January 13, 2021 Secondary Market $50M - November 25, 2020 Venture Round - Dragoneer Investment Group, Tiger Global Management September 2, 2020 Series F $150M SoftBank Vision Fund February 19, 2020 Series E $110M General Atlantic, Blume Ventures, Facebook, Flipkart, Sequoia Capital India, Kalyan Krishnamurthy, and others. June 26, 2019 Series D $50M Steadview Capital, Sequoia Capital India, Nexus Venture Partners, Blume Ventures, Sujeet Kumar, and others. July 16, 2018 Series C $21M Elevation Capital, Sequoia Capital (India), Nexus Venture Partners, Blume Ventures, SAIF Partners. September 13, 2017 Series B $11.5M Sequoia Capital, Nexus Venture Partners, Blume Ventures, SAIF Partners. January 13, 2017 Series A $4.5M Nexus Venture Partners, Blume Ventures, Stanford Angels and Entrepreneurs, and others. May 2016 Seed $500K Blume Ventures,Rajan Anandan , Sumit Jain, and others.

7.     Unacademy - Vision and Mission Unacademy’s   vision  is to build numerous courses in multiple languages for students all over the world. Expanding its educators along with the students, Unacademy aims to collaborate with the brightest minds and empower India’s youth population that accounts for 19% of the world’s youth, to bring oneself into this contemporary world. 70% of its learners come from tier 3 cities, where there is a lack of top educators, thus the startup focuses on enlarging its teachers, languages, and adding more exams into the existing mixture.

8. Unacademy Business Model: How Unacademy Earns? Unacademy follows the  Freemium Business model . Unacademy operates on  B2B and B2C business models,  where the  main income  of the company lies in  paid memberships  that they offer! Here the company offers a range of services for free, which the audiences can continue. However, if they want more high-quality content, then they need to pay a small fee for the same.

9. Unacademy Plus Unacademy offers numerous classes along with pre-recorded video lectures furnished with ample information for free for all the students. However, the company also offers paid live classes to help the student clear their doubts with one-on-one doubt clearance sessions and proper lectures. This can be availed through a premium subscription called ' Unacademy Plus.’ Relevel   Unacademy has launched another platform called Relevel in May 2021. This new platform is designed to help job seekers find their jobs within 15 days of application. Relevel claims of having more than 2.35 lakh users and boasts of a 100% placement rate, as of October 1, 2021. The people who have secured jobs are mostly from Tier II and Tier III cities of the country. Besides, the experienced job seekers claimed to have attained up to 150% salary hike through Unacademy's job portal.

10. Graphy   The Unacademy Group boasts of Graphy , which serves as a platform that is designed to help the creators of the country grow their audiences. Furthermore, it also helps them monetize their skills, host live cohort-based courses, and more. The all-new Graphy that acts as a Saas platform welcomes the influencers, educators, and domain experts from across the country. On June 22, 2021, Unacademy's Graphy announced its  Graphy Creator Grant , which is deemed to help the applicants start with their online school.   We all know that Unacademy first started as a  Youtube channel . Though the business has grown far and wide since 2010, the company still runs its Youtube channel. The only difference is that the company now runs different Youtube channels instead of one, under names like Unacademy JEE, Unacademy UPSC, and others for the  school  students between 6th and 8th standards. Youtube Channels

11. In-app purchases   Unacademy also earns significantly through their in-app purchases. The company lists offers and discounts regularly on its app covering live classes, study materials, live mock tests, quizzes, other premium content, and more. ‘ Unacademy Plus’ has nearly 100,000 subscribers, which offers paid educational services. These  paid subscriptions  are the main source of revenue for Unacademy . Unacademy offers a wide range of learning resources for the students to go about their learning processes. These are mainly of two types: Pre-recorded videos LIVE sessions Though most of the pre-recorded videos are viewable for free, the Live sessions are comes chargeable. Learning resources

12. Unacademy has emerged as one of the largest companies in the Edtech space in 2021, which has successfully raised quite a sum via the funding rounds and has acquired around 12 companies including CodeChef , Coursavy , and more. The company is currently hailed as the second most valued edtech startup . Unacademy states that the greatest success of them relies on the students who crack the toughest of examinations. Catering to 32+ competitive exams as of now, the company focuses on its growth by including more tests and exams, to append subscribers. According to the financials released recently by the Bangalore-based Edtech startup , Unacademy's losses multiplied to Rs 1,537.4 crore in FY21 from Rs 258.6 crore in FY20, thereby increasing by 494% in FY21. The total expenses of the company rose by 349% in FY21. The edtech unicorn also saw its revenues rise by 350%. The total income of the company was recorded at Rs 64.7 crore in FY20, which rose to Rs 464.53 crore this fiscal (FY21). Unacademy - Growth and Revenue

13. Unacademy has achieved numerous growth milestones throughout the years. Here are some of the prominent growth highlights of Unacademy : Unacademy offers preparation for over 60 categories of exam It has over 5,00,000 registered educators on its platform The company boasts of having 1 million+ video lessons The Edtech unicorn has 315+ million total views for its YouTube videos Unacademy has opened its first physical store in New Delhi, as per reports dated March 12, 2022, and will open similar stores in Kota, Jaipur, and Lucknow. Unacademy - Growth and Revenue

14. Unacademy - Financials Unacademy Financials FY21 FY20 Operating Revenue INR 398 Cr INR 65 Cr Total Expenses INR 2030 Cr INR 452 Cr Profit/Loss Loss of INR 1537.5 Cr. Loss of INR 258.7 Cr EBITDA Margin -320.32% -304.07%

15. Unacademy - Acquisitions Unacademy has  acquired 12 startups   to date to strengthen its position in the Edtech Sector. The last of the acquisitions was Swiflearn , which was acquired by  Unacademy   on  November 3, 2021 . The company previously acquired the Edtech Saas platform Spayee , which was acquired by  Unacademy -backed Graphy   on  October 11, 2021. Unacademy was in talks since October 18, 2021, to acquire Swiflearn , a Gurugram-based full-stack online platform for academic courses that aims to provide a personalized learning experience for the students. Founded by Abhinav Agarwal and Anand Bakode , Swiflearn currently focuses on the K-10 segment and extends free and subscription-based classes for the students. The acquisition deal was then in its latter stages and was estimated to be worth around $15-20 million. Finally, the acquisition happened on 3rd November and is in line with the company's strategies to cement its position in the K-12 category. However, the deal amount is still undisclosed.

16. Unacademy - Acquisitions Date November 3, 2021 Acquiree Swiflearn What It does India's No.1 online coaching classes and home tuition platform that offers Face-to-Face LIVE Classes for Grades 1-10 Value - October 11, 2021 Spayee An Edtech software-as-a-service platform $25 Million July 26, 2021 Rheo TV Online video and game streaming platform Undisclosed March 23, 2021 Handa ka Funda Online course providers for entrance examinations like MBA Undisclosed February 16, 2021 TapChief Online platform for professionals to earn without full-time jobs Undisclosed December 30, 2020 NeoStencil Live-learning Indian edtech platform Undisclosed September 2020 Coursavy UPSC Test Preparation Platform Undisclosed July 2020 Mastree Online platform to master communication skills for Kids $5 Million July 2020 PrepLadder Online Medical Entrance Exam Preparation platform $50 Million June 2020 CodeChef Online platform for learning algorithm & coding Undisclosed March 2020 Kreatryx Online GATE preparation web platform Undisclosed October 2018 WifiStudy Online exam preparation platform $10 Million

17. Competitors The main competitors for Unacademy are: Khan Academy Toppr Byjus Bluprint Firefly TutorVista .

18. Future Plans The total market size of this EdTech startup is expected to reach $287 Billion by 2023, escalating from $160 billion in 2017. Having the largest distribution of free educational videos, and more than 100 Million views every month, the company is working towards creating videos in  multiple languages  to facilitate students globally, include worthy content and test preparation modules for all possible competitive examinations, and affiliate with great minds to build powerful student network.

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