Understanding Culture and Popular Culture in the Philippines

The presentation discusses the Philippine culture and Philippine popular culture

1. MODULE 1: Understanding Culture and Popular Culture in the Philippines

2. "Culture is the complex whole that includes knowledge, beliefs, values, customs, art, and any other capabilities and habits acquired by humans as members of society." – (E.B. Tylor, 1871) a set of patterns of human activity within a community or social group and the symbolic structures that give significance to such activity customs, laws, dress, architectural style, social standards and traditions are all examples of cultural elements

3. So… what is “pop culture”? "Popular culture consists of the everyday life and objects, as well as the ideas, images, and perspectives that are widespread in mainstream society." (Browne,1994)

4. Characteristics of Popular Culture Accessibility Mass appeal Dynamic nature Rapid dissemination

5. CULTURE traditional longstanding shared beliefs and customs POPULAR CULTURE current widely embraced by the masses dynamic

6. RELIGION FESTIVALS ARTS AND CRAFTS DANCE CUISINE FAMILY & SOCIAL STRUCTURE The Philippine Culture

7. The Philippine Popular Culture Cultural fusion Media dominance and celebrity influence Language and slangs Social media and online culture Youth and subcultures

8. Bridging the “Gap” - the INTERSECTION What is the importance of understanding both Philippine culture and Popular culture from a holistic perspective? Preservation of heritage - Cultural continuity Social cohesion - Shared experiences Cultural Appreciation - DIversity Recognition Effective communication Adaptation to chance - Cultural evolution Social Commentary and Critique - Critical Awareness