Understanding Media - Class 7 Civics (Social Studies)

In mass communication, media are the communication outlets or tools used to store and deliver information or data.[1][2] The term refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, cinema, broadcasting (radio and television), digital media, and advertising.[3]

The development of early writing and paper enabling longer-distance communication systems such as mail, including in the Persian Empire (Chapar Khaneh and Angarium) and Roman Empire, can be interpreted as early forms of media.[4] Writers such as Howard Rheingold have framed early forms of human communication, such as the Lascaux cave paintings and early writing, as early forms of media.[5] Another framing of the history of media starts with the Chauvet Cave paintings and continues with other ways to carry human communication beyond the short range of voice: smoke signals, trail markers, and sculpture.[6]

The term media in its modern application relating to communication channels was first used by Canadian communications theorist Marshall McLuhan, who stated in Counterblast (1954): "The media are not toys; they should not be in the hands of Mother Goose and Peter Pan executives. They can be entrusted only to new artists because they are art forms." By the mid-1960s, the term had spread to general use in North America and the United Kingdom. The phrase mass media (according to H.L. Mencken) was used as early as 1923 in the United States.[7][8]

The term medium (the singular form of media) is defined as "one of the means or channels of general communication, information, or entertainment in society, such as newspapers, radio, or television."[9]


This ppt it by Rianna Chaturvedi, a class 7 student herself. Please let her know your thoughts on this presentation.

1. Understanding Media
Chapter 6 - Social Studies - Civics for class 7
-Rianna Chaturvedi

2. What is your favorite TV show? What do you like listening to on the
radio? Which newspaper or magazine do you usually read? Do you surf
the internet? Did you find anything useful? Did you know that there is a
word that is often used to collectively refer to the radio, newspaper,
television, internet and several other modes of communication. This word
is ‘media’. In this chapter you will read more about it. You will find out
what is required to make it work and how it affects our daily lives. Can
you think of one thing you have learn from media this week?
Introduction

3. Topics we are going to cover.

4. What is media?

Media is the plural form of the word ‘medium’ and it describes the various ways
through which we communicate in society.

Mass media is the type of
media that is capable of
reaching thousands of
people at ones providing
information, latest news,
sports news, TV gossip,
etc.

5. Social Media
Social media is a collective where certain communities interact with each other
through their own interests .
They can be websites or applications that enable users to share and create
content or participate in social networking.
It can start rumours or can
also spread false information
around the world. It is better
to stay away from it unless
you have some important
purpose to use it. Although
important information can
also be found.

6. Different types of media
There are different types of media. They are:-
●Print media
●Electronic media

7. Print Media
Print media is the printed version of telling the news, primarily through newspapers
and magazines.
It is a form of mass
media in which it
shares the news or
concerning pieces of
information via the
printed form of
publications.

8. Advantages.

9. Disadvantages.

10. Electronic Media
Electronic media is the media that one can share on any electronic device for
the audiences viewing. It is broadcasted to the wider community.

11. Advantages.

12. Disadvantages

13. Mass Media
TV, radio and newspapers are a form of media that reaches millions of people, or the
masses, across the country and the world and, thus, they are called mass media.

14. Functions of mass media.
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15. Characterstics
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