Understanding Zillow's Owner's Dashboard

Sales meeting on Zillow's new endeavor to capture the seller market by providing property owners with tools and market research to manage their properties and understand the market

1. Sales Meeting Chambersburg Office May 3, 2016 1 “Your premium brand had better be delivering something special or it's not going to get the business.” - Warren Buffett

2. Facebook Open House Advertising 2 Homesale Realty Sponsored •  Come visit 835 WASHINGTON CIRCLE in Chambersburg, PA this Sunday from 1-3pm! OPEN SUNDAY 1 -3 PM Fabulous townhouse with ma . . . http://Homesale.com Learn More Harrisburg Region Open Houses (April 23, 2016) Ads Run: 23 Total Impressions: 23,706 Total Click Throughs: 835 Average Clicks / Property 36.3

3. LearnCenter REsource Web-Based and Virtual Instructor Led Training 3

4. LearnCenter REsource 4

5. LearnCenter REsource 5

6. LearnCenter REsource Web-Based course accessed 24/7 Self-paced – takes approximately 30 minutes to complete Grow Your Business Through Referrals Testimonials Online recommendations People you know 6

7. LearnCenter REsource 7 eCertified® The Next Generation

8. LearnCenter REsource eCertified® - The Next Generation Module 1 - Modern Consumer Trends Module 2 - Online Prospecting Module 3 - Personal Branding Email Marketing Social Media Presence Blogging Video and YouTube Module 4 - Leads Management 8 Earn the eCertified designation

9. BHHS Homeowner Sentiment Survey 9

10. BHHS Homeowner Sentiment Survey 10 Scroll to the bottom of the page

11. Homeowner sentiment toward the real estate market rose for the first time since this survey began in February 2015

12. Q3. Compared to last year, do you believe that the housing market is… Compared to last year, do you believe that the housing market is moving in the right direction or off on the wrong track? Current Homeowners Prospective Homeowners W1 W2 W3 W4 W1 W2 W3 W4 -1 pt. Off on the wrong track Moving in the right direction Off on the wrong track Moving in the right direction

13. The Role of the Real Estate Agent

14. Q69: Please indicate how important it is for a real estate agent to deliver on each of the following benefits in order to help you maximize the value of a home you plan to purchase. How important is it for a real estate agent to deliver on each of the following? [Showing % who say “important”]

15. Understand Your Opponent Glenn Robinson F&M Men’s Basketball Coach 15

16. Understand Your Opponent READ THIS BOOK 16

17. The New Rules of Real Estate FACT: 80% of money agents spend on marketing is wasted on things that produce little or no result 17 “But at least I got my name out there”

18. The New Rules of Real Estate FACT: 50% of the people that make an online inquiry will buy or sell real estate within 12 months 18 You can’t control when somebody is going to take action. You can control what actions you take.

19. The New Rules of Real Estate FACT: In the last 12 months, 50 million leads have been sold to agents through Zillow, Trulia, and Realtor.com 19 Only 5 million were converted to commission checks

20. Zillow’s Domination 20 59M 20M 18M 5M 6M Top 5 Real Estate Search Portals April 2016 (Unique Visitors)

21. Zillow ® Owner Dashboard 21 Zillow is now after the seller market

22. Zillow ® Owner Dashboard 22

23. Zillow ® Owner Dashboard 23 Add facts about the home to refine Zestimate Add photos to enhance home’s appeal

24. Zillow ® Owner Dashboard 24 Owner can see how many page views their home has received

25. Zillow ® Owner Dashboard 25 Owner can see how their home’s value has changed over time

26. Zillow ® Owner Dashboard 26 Choose comps in the area from amongst various price ranges

27. Zillow ® Owner Dashboard 27

28. Zillow ® Owner Dashboard 28

29. Zillow ® Owner Dashboard 29

30. Zillow ® Owner Dashboard 30 Adding a video will boost listing’s appearance in listing search results The only way to shoot a video is to download the Zillow app Each video is two minutes long and has no sound Don’t get caught unprepared when your seller asks why their home doesn’t have a video

31. Zillow ® Research 31 What information are you providing to your database that will help your clients understand the real estate market? You are providing valuable info - - - right?

32. Zillow ® Research 32

33. Action Plan 33 While relationships will get your foot in the door, if you can’t interpret your market you will lose the business

34. Action Plan 34 Follow-up systems are now a necessity to stay engaged over the long-haul

35. Action Plan 35 If you can’t explain your value to the customer they will find somebody else who can

36. Action Plan 36 Are you still saying: Now is a great time to buy! Why rent when you can own! The market it really hot! In today’s world, this is background noise Know what is happening in your marketplace