Unit 2 Marketing management MBA first year

Marketing unit 2

1. GOOGLE: A CASE STUDY OF SUCCESSFUL MARKET ENVIRONMENT This section is based on a study published on  springeropen.com by Sang Kim Tran . Operating HR is a field of science at Google. They are constantly experimenting and innovating to find the best way to satisfy employees and to help them work effectively. Google made an important acquisition to buy Youtube… Youtube has grown to become the world’s largest online video sharing service Every company wants to hire talented people to work for them… realizing this impact, Google created a distinctive corporate culture when the company attracted people from prestigious colleges around the world.

2. The role of flow and building capacity for innovation… flow is the movement of information or equipment between departments, office groups, or organizations… flow plays a role in getting stakeholders involved in working creatively and innovatively… Definitely, Google gets it done very well. Most highlights of this study show Google’s proficiency in handling their internal marketing environment. In addition: Google acquired Android, made it open source, created OHA (Open Handset Alliance). So, this made android to successfully rival against iOS and change the mobile phone market trends. Most of Google’s products are free for users further making business miserable for iOS.