Unit 3 - Business, Skillful book 2 unit 3.pptx

Skillful Book 2 Reading and Writing Unit 3

1. Department of English Language

2. UNIT 3: BUSINESS UNIT AIMS READING 1 Identifying supporting details READING 2 Signposting STUDY SKILL What are recruiters looking for? VOCABULARY Business verbs GRAMMAR Modals of obligation and necessity WRITING Writing an introduction

3. Warm-up UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

4. Discussion Point Which points in the infographic do you think are most useful for people in business? What other things do you think help people become successful in business? How could these tips help people in other areas of their life? For example, studying. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

5. Vocabulary preview (page 46) brand (n) customer service (n) excellence (n) logo (n) quality (n) trust (v) value (n) UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

6. Vocabulary preview (page 46) 1. brand (n) a unique name, design, or symbol that distinguishes a product or company from others Nike is a well-known brand in the sportswear industry, recognized by its iconic swoosh logo. Coca-Cola has built a strong brand with its distinctive red and white logo and memorable advertising campaigns. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

7. Vocabulary preview (page 46) 2. customer service (v) the assistance and support provided by a company to its customers before, during, and after a purchase The hotel received positive reviews for its exceptional customer service, with staff going above and beyond to meet guests' needs. The online retailer is known for its prompt and helpful customer service, resolving issues and answering inquiries efficiently. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

8. Vocabulary preview (page 46) 3. excellence (n) the practice of cultivating land and rearing animals for food production quality of being outstanding or exceptionally good in a particular field or endeavour The company was recognized with an award for its commitment to excellence in innovation and product development. The athlete's dedication and hard work led to a career marked by excellence, winning multiple championships and setting records. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

9. Vocabulary preview (page 46) 4. logo (n) a visual symbol or mark that represents a company or organization The Apple logo, a bitten apple, is instantly recognizable and associated with the technology giant. McDonald's golden arches logo is a well-known symbol of the fast-food chain worldwide. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

10. Vocabulary preview (page 46) 5. quality (n) the standard or level of excellence of a product, service, or experience The luxury brand prides itself on the quality of its materials and craftsmanship, ensuring durable and elegant products. The restaurant's commitment to quality is evident in its use of fresh, locally sourced ingredients and attention to detail in food preparation. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

11. Vocabulary preview (page 46) 6. trust (v) have confidence in or rely on someone or something The company has built a strong reputation over the years, earning the trust of its customers through consistent delivery of high-quality products. The financial advisor provided honest and transparent advice, gaining the trust of their clients for managing their investments. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

12. Vocabulary preview (page 46) 7. value (n) worth or importance assigned to something, often considering its usefulness, quality, or price The budget-friendly airline offers great value for money, providing affordable flights without compromising on safety or service. The antique shop specializes in unique and valuable items, attracting collectors who appreciate their historical and monetary worth. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

13. Close reading (page 48) UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing such as for instance one example is examples Cartoon characters such as Mickey Mouse and Snoopy are still popular. We need to rethink the way we consume energy. Take, for instance, our approach to transport. I like lots of recreational activities. One example is that I enjoy hiking in the mountains. because (conj.) due to (prep.) owing to (prep.) in order to (ph.) reasons We didn’t enjoy the day because the weather was awful. The delay was due to a problem with the ship’s engine. The parade had to be cancelled owing to bad weather. He trained every day in order to improve his performance. in other words which means explanations The dress code is semi-formal, in other words, dress nicely but not too fancy. The traffic is heavy, which means we'll need to leave earlier to get to our destination on time.

14. Vocabulary preview (page 50) access (n) adapt (v) business model (n) entrepreneur (n) existing ( adj ) make decisions ( ph ) start-up (n) UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

15. Vocabulary preview (page 50) 1. access (n) the ability or right to use or reach something The new app allows users to have easy access to a wide range of movies and TV shows from their smartphones. The organization aims to provide equal access to education for all, offering scholarships and resources to underprivileged students. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

16. Vocabulary preview (page 50) 2. adapt (v) to change your behaviour in order to deal more successfully with a new situation Some animals have adapted to live in extreme environments. He quickly adapted to the new school and made many friends. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

17. Vocabulary preview (page 50) 3. business model (n) the way that a company or organization makes money by selling goods or services Netflix’s business model is based on subscription fees and streaming content. He developed a new business model for her online clothing store. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

18. Vocabulary preview (page 50) 4. entrepreneur (n) a person who starts their own business, especially when this involves seeing a new opportunity He is a successful entrepreneur who owns several hotels and restaurants. She has always had an entrepreneurial spirit and a passion for innovation. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

19. Vocabulary preview (page 50) 5. existing (adj) that exists or is being used at the present time We need to improve our existing products and services. The new law will not affect existing contracts. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

20. Vocabulary preview (page 50) 6. making decisions ( ph )  to choose what to do after thinking about the possible consequences You have to make a decision by tomorrow. He is good at making decisions under pressure. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

21. Vocabulary preview (page 50) 7. start-up (n) a new business that has been recently established He works for a start-up company that develops software applications. He invested in several start-ups in the biotechnology sector. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

22. Vocabulary development (page 54) advertise (v) communicate (v) employ (v) invest (v) own (v) personalize (v) promise (v) report (v) UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

23. Vocabulary preview (page 54) 1. advertise (v) to make something known to the public, especially in order to sell it The company hired a marketing agency to advertise its new product through digital and traditional channels. The billboard on the highway effectively advertises the upcoming concert, attracting a large audience. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

24. Vocabulary preview (page 54) 2. communicate (v) to exchange information or express thoughts and feelings with someone, either by speaking, writing, or using some other method The team uses a project management tool to communicate and collaborate on tasks and deadlines. Effective leaders prioritize open and transparent communication, ensuring that everyone is informed and engaged. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

25. Vocabulary preview (page 54) 3. employ (v) to pay someone to work for you, or to use someone or something for a particular purpose The company plans to employ additional staff to meet the growing demand for its products. The organization prides itself on employing a diverse workforce, valuing different perspectives and experiences. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

26. Vocabulary preview (page 54) 4. invest (v) to put money into something in order to make a profit or achieve a goal, or to spend time or effort on something in order to make it better or more successful The entrepreneur decided to invest in research and development to enhance the company's product offerings. The individual chose to invest their savings in the stock market, aiming to grow their wealth over time. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

27. Vocabulary preview (page 54) 5. own (v) to have something that legally belongs to you, or to admit that something is true or that you are responsible for something She owns a successful small business that specializes in handmade jewellery. The company owns several patents for its innovative technologies, protecting its intellectual property. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

28. Vocabulary preview (page 54) 6. personalize (v) to make something suitable for the needs or preferences of a particular person, or to make something show that it belongs to a particular person The online retailer allows customers to personalize their purchases by adding custom engravings or monograms. The fitness app offers personalized workout plans based on the user's goals, fitness level, and available equipment. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

29. Vocabulary preview (page 54) 7. promise (v) to say that you will definitely do something or that something will definitely happen, or to make someone believe that something is true or will happen Last night the headmaster promised a full investigation. Hurry up – we promised we wouldn’t be late. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

30. Vocabulary preview (page 54) 8. report (v) a written or spoken description of a situation or event, giving people information they need The employee was asked to report on the progress of their assigned project during the team meeting. The news anchor reported on the latest developments in the ongoing international conflict. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

31. Vocabulary development (page 55) concept (n) constant ( adj ) economic ( adj ) initial ( adj ) investment (n) maintain (v) priority (n) unique ( adj ) UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

32. Academic words (page 55) concept (n) an idea of how something is, or how something should be done The artist's latest exhibition explores the concept of identity and self-expression through various mediums. The company's marketing campaign revolves around the concept of sustainability, emphasizing eco-friendly practices. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

33. Academic words (page 55) 2. constant (adj) happening a lot or all the time, or staying the same and not changing The company's success is attributed to its constant innovation and adaptation to market trends. The student's constant dedication to studying and practicing resulted in significant improvement in their grades. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

34. Academic words (page 55) 3. economic (adj) relating to trade, industry, and money The government implemented economic policies to stimulate job growth and boost the economy. The conference focused on discussing the current economic challenges and opportunities in the global market. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

35. Academic words (page 55) 4. initial (adj) of or at the beginning; first The project team presented their initial findings and proposed a roadmap for further research. The start-up received initial funding from angel investors to develop its prototype and launch the product. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

36. Academic words (page 55) 5. investment (n) the use of money to get a profit or to make a business activity successful, or the money that is used The entrepreneur secured a significant investment to scale up their business operations and expand into new markets. The university made a long-term investment in research facilities to attract top talent and advance scientific breakthroughs. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

37. Academic words (page 55) 6. maintain (v) to keep something in good condition by making repairs, correcting problems, etc., or to continue having or doing something in the same way as before The company invests in regular maintenance to ensure that its machinery operates efficiently and safely. The homeowner maintains their garden by watering the plants, trimming the hedges, and removing weeds. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

38. Academic words (page 55) 7. priority (n) something that is very important and must be dealt with before other things The safety of employees is a top priority for the company, implementing strict protocols and providing necessary training. The project manager emphasized the importance of meeting deadlines and staying within budget as project priorities. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

39. Academic words (page 55) 8. unique (adj) unusually good or special The artist's style is unique, characterized by vibrant colours and surreal imagery. The company offers a unique product that solves a specific problem, setting it apart from competitors. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

40. Grammar (page 57) Modals of obligation and necessity Must, need to, have to , have got to show there is a strong obligation to do something. Must is the strongest of the other modal verbs. Have got to is most common in informal speech. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

41. Grammar (page 57) Modals of obligation and necessity UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing Must Have to Have got to Sub + must + 1 st V Sub + must not (mustn’t) + 1 st V must + sub + 1 st V Sub + have / has to + 1 st V Sub + do/does not + have to + 1 st V Do/Does + sub + have to + 1 st V Sub + have / has got to + base form Sub + have/has not got to + 1 st V Have/Has + sub + got to + 1 st V Need to Sub + need to + 1 st V Sub + do/does not + have to + 1 st V Do/Does + sub + have to + 1 st V Note: Must in negative (mustn’t) shows that there is a strong obligation not to do something. While Don’t have / don’t need to show that something is not required or necessary to be done.

42. Grammar (page 57) Modals of obligation and necessity You must complete your homework before the deadline. You must not miss any of your classes. I have to attend a meeting this afternoon. He needs to study for his upcoming exam. They have got to clean up the house before the guests arrive. UNIT 3 – BUSINESS SKILLFUL 2 – Reading and Writing

43. Thank You