univercuty grant commision presentation ugc.pptx

uiversity grant comission

1. Definition: Content created and shared by users rather than brands. Importance: Crucial in shaping brand perceptions and influencing purchasing decisions. Digital Age: Explosion of social media and online platforms has amplified the reach and impact of UGC. Photo by Hans Vivek on Unsplash

2. Text-based Content: Blogs, reviews, forum posts. Visual Content: Photos, videos, memes. Social Media Posts: Tweets, Instagram posts, Facebook updates. Photo by Laura Blanshard on Unsplash

3. Authenticity and Trust: Genuine content from real users. Cost-Effectiveness: Reduces marketing costs. Enhanced Engagement: Drives user interaction and community building. Photo by Mink Mingle on Unsplash