Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - Rob Biesenbach

1. KEYNOTE
CHICAGO, IL ~ MAY 22 - 23, 2024
DIGIMARCONMIDWEST.COM | #DigiMarConMidwest
Unleash the Power of
Storytelling: Win Hearts,
Change Minds, Get Results
Rob Biesenbach
KEYNOTE SPEAKER
WORKSHOP LEADER AND COACH
ROB BIESENBACH LLC

2. Win Hearts | Change Minds | Get Results
Unleash the Power of Storytelling
@RobBiesenbach

3. The Storytelling
Industrial Complex
MediaSpeakers
Entertainers Authors
Consultants Marketers

4. Simplicity

5. Win hearts
change minds
get results
@RobBiesenbach

6. What’s this?

7. Georges Seurat, “A Sunday Afternoon on the Island of La Grande Jatte”

10. Don’t get lost in the dots

11. Paint the big picture

12. Detailed
handout

13. The Power
of Stories

15. We are
hardwired
for story

16. 5% remember
statistics
Stories stick

17. 5% remember
statistics
Stories stick
63% remember
stories

18. Stories create an experience

19. Emotionally Intellectually Physically
Stories activate us on every level

21. Emotionally Intellectually Physically
How did that impact you?

22. Emotionally
How did that impact you?

23. Emotion drives
decision-making

24. Emotionally Intellectually
How did that impact you?

25. Stories
connect
us

26. Emotionally Intellectually Physically
How did that impact you?

27. Stories activate our senses

28. Give them an experience

29. Just one caveat …

30. Don’t succumb to TEDsteria

31. Connection is enough
A nod, a smile, a glimmer

32. Emotional Intellectual Physical
Make this your yardstick

33. Story
Structure

34. It doesn’t
have to be
complicated

35. 1. Character
3. Challenge
2. Goal

36. 1. Character
3. Challenge
2. Goal
Conflict

37. 3.5. Resolution

38. Estela & the
Candy Factory

44. 1. Character
2. Goal
3. Challenge
3.5 Resolution

45. 1. Character
2. Goal
3. Challenge
3.5 Resolution

46. Got a
favorite?

47. 1. Character
2. Goal
3. Challenge
3.5 Resolution

48. Bring out their best stories

49. Avoid the “S” word!

50. It’s not just
what you say, but …

51. YOU
are also
the story

52. Be Human

53. YOU are the star, not PPT

54. Your BRAIN on PowerPoint

55. Text doesn’t work

56. Cognitive overload

57. Be like Seth (ideally)

58. Offer the color

59. Here’s what it really means …
How it plays out in the real world …
In my experience …
This reminds me of a story ….
Showcase your insights

60. Mental | Emotional | Physical
Bring the energy

61. Mental | Emotional | Physical
Bring the energy

62. Stay connected

63. Mental | Emotional | Physical
Bring the energy

64. Strength, warmth, conviction

65. Inflection

66. Mental | Emotional | Physical
Bring the energy

67. Warm
up

68. 95% of speakers
speak too [what?]

69. 95% of speakers
speak too fast

70. Slow down

71. Don’t be a dot.

72. Be the
expert
you are.

73. Stand Up,
Stand Out

74. Detailed
handout

75. Review. Reflect. Retool.
What will
you do
differently?

76. •ABL: Always Be Looking
•Store, collect, share
•Be inspired by great stories
Keep up the momentum

78. Tell stories

79. Stand out

80. Stick

81. Connect

82. Influence

83. Thank you.

84. RobBiesenbach.com