Unlocking the Power of Digital Marketing

Digital marketing is the practice of using digital channels and technologies to promote products, services, and brands. It encompasses a wide range of marketing activities and strategies that leverage the power of the internet, mobile devices, social media, search engines, and other digital platforms to reach and engage with target audiences.

1. The best marketing doesn’t feel like marketing .” DIGITAL MARKETING

2. Introduction Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail .

3. OBJECTIVES OF DIGITAL MARKETING Increasing brand awareness Driving website traffic Boosting sales and revenue Engaging with the target audience Building customer loyalty and retention

4. Benefits of digital marketing Global reach cost effective Targeted marketing Measurable results Interactivity Brand building Adaptibility Creativity

5. MAIN COMPONENTS OF DIGITAL MARKETING Search engine optimization Content marketing social media marketing Email marketing Influencer marketing Affiliate marketing website and user experience optimization analysis and data analytic Video marketing

6. Search engine optimization SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for : Product you sell sevices you provide

7. Content marketing Content marketing is the development and distribution of relevant, useful content—blogs, newsletters, white papers, social media posts, emails, videos, and the like—to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.

8. Social media marketng Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, SMM has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage .

9. AFFILIATE MARKETING Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make .

10. EMAIL MARKETING Email marketing is the use of email to promote products or services, as well as incentivize customer loyalty. It is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. Email marketing is one of the most effective and popular marketing tools.

11. VIDEO MARKETING Video marketing describes the use of video content to promote or inform audiences about your brand and products. Brands can use video across a variety of digital channels and formats, including their own website, social media marketing, programmatic advertising, and more.

12. MOBILE MARKETING Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and  smartphones . It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location.

13. INFLUENCER MARKETING Influencer marketing is a form of marketing that enables businesses to collaborate with individuals who have a following for increased brand exposure. Companies may ask a person with a large following to publish social media content that promotes their products or services. People often follow individuals they trust on social media, so if they see someone they follow advertising your business, there's an inherent trust factor you can lean on to boost your conversion rate .

14. ANALYTICS AND MEASURMENT Digital analytics are quantitative measurements of the performance of online content, including advertising campaigns, social media, and websites. That means digital analytics provide information from digital sources on how customers respond to or interact with your content and marketing campaigns. Digital analytics are important to help you assess both campaign success and audience responses, providing you with details that inform your  marketing strategy .

15. PAY PER CLICK MARKETING PPC is a form of online marketing where advertisers pay each time a user clicks on one of their ads.  The most common form of PPC advertising is through search engines, such as Google Ads, where advertisers bid on keywords and their ads appear at the top of search engine results pages (SERPs) when those keywords are searched for.  PPC advertising can also be done through social media platforms, such as Facebook and Instagram , and through display advertising on websites.

16. BUILDING DIGITAL MARKETING STRATERGY An effective digital marketing strategy helps you drive business growth by expanding and reinforcing your customer engagement in the most competitive online arenas. But every strategy has its own unique advantages, limitations, and ROI. In this article, we’ll look at some specific examples and explain how to build a comprehensive digital marketing strategy that delivers measurable results.

17. DIGITAL MARKETING STRATERGIES digital marketing strategy often is confused with other related concepts — a true marketing strategy is a comprehensive gameplan that outlines how you’ll reach your target audience and convert them into paying customers. It serves as a blueprint that guides you toward your organization’s unique marketing goals. Marketing tactics are the specific actions you’ll take to implement your marketing strategy. These may include: Writing blog posts Responding to customers on social media Sending emails Designing advertisements.

18. WHAT IS DIGITAL LANDSCAPE The digital landscape is the total collection of hardware, software, and content that interact with digital advertising. This includes email services, websites, computers, smartphones, videos, blog posts, and so on. Things that exist on the internet but are fundamentally irrelevant, such as hobbyist websites that focus on unrelated areas and host no ads, are not part of the digital landscape. The digital landscape is constantly evolving based on the collective actions of all potential customers. If some advertisements don’t work, companies create new ways of showing ads. If content doesn’t reach people, companies make different types of content.

19. SUBMITTED BY-HEMANGI JAWA THANKYOU