Unlocking-Your-Potential-Career-Paths-in-Market-Research-đã nén.pdf

Unlocking-Your-Potential-Career-Paths-in-Market-Research-đã nén.pdf

1. UnlockingYourPotential:
CareerPathsinMarket
Research
This presentation outlines the exciting career progression opportunities
within our Market Research Department. We'll explore two distinct
growth paths designed to empower your professional development and
contribute to our collective success.

2. OurJourneyTogether:MarketResearchCareerProgression
Start
Technical
Leadership
Advance
We believe in fostering continuous growth, offering structured paths that align with your aspirations and our organizational goals. Whether you envision becoming a deep subject matter
expert or leading dynamic teams, we have a clear trajectory for you.

3. TwoPathstoProfessionalGrowth
Technical Specialization Path
For those passionate about mastering research
methodologies, data analytics, and insights
generation.
Leadership & Management Path
For individuals aspiring to lead teams, manage
projects, and shape departmental strategy.
Each path is meticulously designed with clear competencies and expectations at every level, ensuring a transparent and
rewarding career journey.

4. TechnicalSpecializationPath
Junior Research Analyst
Foundation in data collection and basic analysis.
Senior Research Analyst
Proficiency in complex analysis and reporting.
Expert Research
Deep subject matter expertise and innovative
methodology.
Consultant Research
Strategic insights and advisory for key stakeholders.
This path emphasizes continuous learning and mastery of advanced research techniques to become an invaluable resource
for the department and the company.

5. Leadership&ManagementPath
Research Lead
Guiding small teams and project
execution.
Research Manager
Overseeing multiple projects and
team development.
Research Director
Strategic planning and departmental
leadership.
This path focuses on developing strong leadership qualities, fostering team collaboration, and driving strategic initiatives for
the department's success.

6. CompetencyFramework:JuniorResearchAnalyst
70%
Data Collection
Proficiency in survey tools and data
entry.
60%
Basic Analysis
Understanding of descriptive statistics.
50%
Report Writing
Clear and concise communication of
findings.
At this stage, the focus is on building fundamental skills and contributing to various research projects under guidance.

7. CompetencyFramework:ResearchManager
85%
Project Management
Overseeing research projects from
inception to completion.
80%
Team Leadership
Mentoring and developing research
analysts.
75%
Stakeholder Communication
Presenting insights to internal clients.
Research Managers are crucial in bridging strategic objectives with actionable research, leading their teams to deliver high-
impact insights.

8. YourGrowth,OurFuture
InvestinginYourDevelopment
We are committed to providing the resources, training, and mentorship necessary for you to excel in your chosen path. Your
professional development directly contributes to the department's and the company's success.

9. NextSteps
01
Review Framework
Familiarize yourself with the detailed competency
requirements for each role.
02
Self-Assessment
Evaluate your current skills against desired future roles.
03
Discussion with Manager
Schedule a meeting to discuss your career aspirations and
development plan.
04
Action Plan
Work together to create a personalized growth roadmap.
Proactive engagement with this framework will help us support your journey effectively.

10. ThankYou!
We look forward to seeing you thrive and contribute to the continued
success of our Market Research Department.
For any questions or further discussion, please contact the HR
Department or your direct manager.