Unorganized Market Research Project.pptx

ppt

1. Unorganized Market Research Introductory Project

2. Types of market research Industry Research Size of the market, technology, product acceptance, costs, pricing, logistics, etc. Competition Research Number of players, organized vs unorganized, large vs small Consumer Research Demographic characteristics, price responsiveness, loyalty, perception about product, etc.

3. Study of unorganized sector Input – Process – Output Model What are the inputs required? What are the sources of inputs? What are the trends of cost of inputs? Is there any processing involved? If yes, what is the level of technology? What are the equipment requirement? Have you taken any loans? In case of trading, what are the storage requirements? What are the costs involved? What are the customer segments? Are customers responsive to price changes? What were the effects of the pandemic? Is business recovering?

4. Sectors Roadside dhaba Sweetmeat shops Vegetable vendors Fruit vendors Milk & egg vendors Bakeries & bread vendors Plant nurseries Fish sellers Chicken & Meat sellers Garment hawkers Plastic goods vendors Tailoring shops/ boutiques Beauty parlors/ salons

5. Research Methodology Prepare a questionnaire Choose at least 10 respondents Conduct informal interviews Collect data and fill up the questionnaire Analyze the data Present the data graphically Draw conclusions from the data Understand the structure of the industry, challenges and opportunities

6. Report preparation Introduction to the business Research methodology – number of respondents, location Industry structure – nature of producer/trader, revenue estimation Inputs – sources of inputs, costs Process – production, storage, transportation Output – target customers, pricing, promotion Data Analysis – Graphs and tables Conclusion

7. Data analysis Descriptive analysis Bullet points Graphical analysis Bar charts Pie charts

8. Conclusion Product Price Place Promotion Structure of the Industry Challenges Opportunities Threats