SARDAR PATEL ACADEMY
& RESEARCH CENTRE
[email protected]
13
Ethical
Considerations
The increased use of data
analytics brings a critical
responsibility: ensuring ethical
practices in how data is
collected, stored, analyzed,
and used. Ethical
considerations in data analytics
focus on protecting individual
privacy, preventing bias,
ensuring transparency,
maintaining data security, and
promoting fairness. Ignoring
these considerations .
Another critical ethical
consideration is ensuring the
accuracy and integrity of the
data used. Decisions based on
inaccurate or manipulated data
can lead to unfair outcomes,
financial loss, or even harm to
individuals. For example, if
predictive analytics in
healthcare relies on incomplete
or outdated patient data, it
could result in misdiagnosis or
inappropriate treatment
Ethical data analytics requires
informed consent, meaning
individuals must be aware of
what data is being collected,
why it is being collected, and
how it will be used.
Additionally, anonymization
and pseudonymization
techniques should be applied
wherever possible to protect
individual identities, especially
when data is shared with third
parties or used for research
purposes.