User Science by Brent Tworetzky, SVP of Product at Invision

In this talk, Brent Tworetzky, SVP of Product at Invision, walk through the specific tools the product team at InVision uses to understand quantitative and qualitative behavior about users.

1. Brent Tworetzky
SVP Product, InVision
User Science
(place client logo in white)
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2. User Science
User Science is the craft of understanding
[User Needs] and [User Behaviors]

3. User Needs User Behaviors
Quantitative
Qualitative
1:1 Interviews
Focus Groups
Contextual Inquiry
Usability Testing
Customer Feedback
Beta Testing Groups
Diary Studies
Surveys
SEO
Analytics
A/B Tests

4. User Needs User Behaviors
Quantitative
Qualitative

5. User Needs User Behaviors
Quantitative
Qualitative

6. User Needs User Behaviors
Quantitative
Qualitative

7. 1
Learning Curve:
Awareness

8. 2
Learning Curve:
Quality

9. 3
Learning Curve:
Appropriateness

10. 4
Learning Curve:
Value

11. Thank You!
medium.com/@tworetzky
tiny.cc/user-science