Kroenke - Using MIS 7
th
Ed - Instructor’s Manual 3
Copyright © 2015 Pearson Education, Inc.
narrative of the business can be captured and shared,” says Chief Marketing
Officer Andy Lark. “People can turn every communication into a social
communication—on their own device. That is enormously powerful.” Especially
since many branch employees don’t have their own dedicated computers. “It's
about helping employees do more in less time.” Human Resources
3. One obvious example for SM machines is for the machines to report operational
status, say speed, temperature, fuel usage, and so on, depending on the type of
machine, to a Chatter or other SM site. How can the organization use such reporting
in the context of machine, customer, and employee social media?
Operational status information reported by machines could be fed to the employees
who are responsible for monitoring machine status and performance. Problems that
may be developing might be able to be identified before becoming significant,
enhancing employee maintenance tasks and improving customer satisfaction.
Machine designs can be improved through this status reporting which will appeal to
customers. Machines that must work in a coordinated fashion will be able to be better
coordinated through the direct communication of status information.
4. Consider foursquare for machines. Besides cars with kayaks asking for the presence
of other cars with kayaks, what other uses can your team envision? Consider
machine-to-machine interactions as well as machine-to-human interactions.
Student responses will vary.
5. Besides reporting operational status and foursquare for machines, what other
applications for machine-employee-customer SM can you envision?
Student responses will vary.
USING YOUR KNOWLEDGE
8-1. Using the Facebook page of a company that you have “Liked” (or would choose to),
fill out the grid in Figure 8-5. Strive to replace the phrases in that grid with specific
statements that pertain to Facebook, the company you like, and you and users whom
you know. For example, if you and your friends access Facebook using an Android
phone, enter that specific device.
Student responses will vary depending upon which company is Liked, the users
known, and the devices used. (LO: 1, Learning Outcome: Discuss the role of
information systems in supporting business processes, AACSB: Analytic Skills)
8-2. Name a company for which you would like to work. Using Figure 8-6 as a guide,
describe, as specifically as you can, how that company would use social media.
Include community type, specific focus, processes involved, risks, and any other
observations.
a. Sales and marketing
b. Customer service
c. Inbound logistics