Validate_Customer_Concerns_Presentation.pptx

Validate customer Concerns

1. Validating Customer-Related Concerns Joed V. Reyes | Entrepreneurship

2. Learning Competency: Validate customer-related concerns through: • 2.3.1 Interview • 2.3.2 Focused Group Discussion (FGD) • 2.3.3 Survey

3. Why Validate Customer Concerns?

4. How do entrepreneurs validate customer concerns

5. What is an Interview?

6. Types of Interviews Used in Entrepreneurship

7. Advantages of Interviews • Detailed and personal insights • Can clarify answers immediately • Builds a strong connection with customers

8. FGD - is a guided discussion with a small group of people, led by a facilitator (moderator), to gather their opinions, feelings, and perceptions about a specific topic, product, or idea.

9. Focused Group Discussion • Discussion with a small group of customers (6–12 people) • Guided by a facilitator or moderator • Participants share ideas and react to each other’s opinions

10. Advantages of FGD • Gather diverse perspectives • Identify common themes • Encourage spontaneous ideas

11. Survey • A set of prepared questions distributed to many respondents • Can be paper-based or online (Google Forms, etc.) • Useful for collecting data from a large group

12. Advantages of Surveys

13. When to Use Each Method?

14. Activity • Choose a product or service in your community. • Create 5 sample interview questions. • Design 5 questions for an FGD. • Prepare 5 survey questions. • Share with the class.

15. Summary • Customer validation ensures that products or services meet real needs. • Interviews, FGDs, and surveys are powerful tools. • Choosing the right method improves decision-making and customer satisfaction.

16. Questions? Any clarifications or additional questions?