VALS and Behaviorgraphics

A Powerpoint presentation focusing on VALS and Behaviorgraphics; created for a class on Integrated Marketing Communications

1. VALs and Behaviorgraphics Shannon Marks, Emily Miner, A.J Sparks, Wesley Rogers

2. Values Attitudes Lifestyles 8 Types of Consumers Horizontal=Motivation Vertical=Resources VALs

3. VALs Survey http://www.strategicbusinessinsights.com/vals/surveynew.shtml Determines target groups/audience (demographic)

4. Demographics tell “who”, but psychographics tell “why” Using the VALS system is one way of determining psychographics Psychographics

5. Targeting based on behavior with a respect to a particular product category or class of related products via: Online Search Activity Past Purchase Behavior Behaviorgraphics

6. Facebook sidebar Google search bar prioritization Promoted ads on Twitter Examples

7. Would VALs be effective in identifying target demographics? Why or why not? Do you think behaviorgraphics overstep the privacy boundaries of consumers? Discussion Points