Vietnam-coded fashion aesthetic analysis

Analysis of Female Vietnamese clothing elements based on history, climate, beliefs and traditions

1. CHI
VIETNAMESE
FEMALE

2. Height: 5'’08'
Weight: 99 lbs
MODEL DETAILS
Hair: slightly wavy, medium length
Eyes: Dark Brown

3. extends over 4000 years in Southeast Asia,
marked by ancient civilizations shaped by
Chinese influences and periods of self-rule
under different dynasties. The impact of
19th-century French colonialism, and the
Vietnam War significantly influenced the
nation's contemporary development.
VIETNAM’S
BRIEF HISTORY

4. TRADITIONAL
CHARACTERISTICS
Emphasize on the beauty of physical form
Utilize natural resources for light, thin, airy fabric suitable
for the hot and humid weather
Adoption of Chinese and French beauty standard
Suitable for agriculture, laborous life
Focus on the costumes of the Kinh ethnic group, for
they make up over 86% of Vietnamese population

5. TRENDS

6. In the central region, served as
the previous imperial capital.
Its lifestyle ingrained with
history, spirituality, beauty
appreciation and a strong
sense of community.
CHI’S
HERITAGE
HUẾ
In northern region, serves as
the current capital, and was
the imperial capital multiple
times before, thus blend
ancient traditions with
modern influences
HÀ NỘI

7. CONTRIBUTED ITEMS
I have a petite, gamine physical form
I enjoy bright colors, especially pink
I like fabric that have a reaction to light
I tend to feel bored in classic, basic looks
My contributed items are bespoke
garments, and I chose its style and color.
These outfits follow the traditional,
authentic ceremonial design, but are
more versatile and allows more
movements thanks to its sizing.

8. THANK YOU
SO MUCH