Vineet Jammalamadaka -- Apple

EECS 441 Company Presentation Winter 2019

1. Apple
Vineet Jammalamadaka
vineetj

2. Problem

3. People want new, trendy tech that’s easy to use

4. Product

5. Trendy: Watch, AirPods
Easy to Use: iOS

6. Personas

8. Financial Info

11. Business Model

14. History

15. 1976 2019
1976: Apple Computer Inc.is officially founded after Mike Markkula cosigns $250k loan

16. 1976 2019
1980: Apple IPOs -- most generated capital since Ford in ‘56

17. 1976 2019
1983/84: Macintosh is released along with now-famous “1984” SB commercial

18. 1976 2019
1985: Steve Jobs is ousted from Apple

19. 1976 2019
1997: Steve Jobs returns to Apple

20. 1976 2019
2001/03: iPod and iTunes are released

21. 1976 2019
2007: iPhone is released

22. 1976 2019
2010: Apple overtakes Microsoft in market value ($230b); iPad is released

23. 1976 2019
2015/16: Apple Watch, Apple Music, and AirPods are released

24. Leadership

26. Secret Sauce?

27. UI
Marketing

28. What’s Hot?

30. “Airpods are Apple’s ‘most popular accessory ever’”

31. Competition

33. Sleek, uncluttered UI


iMessage


Seamless integration
across products


Advanced, custom
configuration

34. Will it succeed? Yes

35. References
https://www.computerworld.com/article/2500069/smartphones/what-android-fans-think-of-iphone-users.html
Steve Jobs -- Walter Isaacson
https://9to5mac.com/2018/08/24/dongle-top-seller-apple-best-buy/
https://www.cnbc.com/2018/12/03/apple-will-launch-new-airpods-in-2019-sales-expected-to-grow.html
https://www.cheatsheet.com/gear-style/reasons-people-buy-iphones-instead-of-android-phones.html/
https://www.theverge.com/2018/2/20/17029324/iphone-x-pixel-2-xl-apple-google-choice-anxiety
https://en.wikipedia.org/wiki/History_of_Apple_Inc.