Visual merchandising ppt

this presentation first define what is visual merchandising then deal about design elements and principle that basically support how to apply on retail store exterior and interior parts.

1. Visual merchandising prepared by: tinsaye asfaw

2. A good visual merchandiser has an eye on details . Visual merchandising is the silent salesperson .

3. Visual Merchandising is everything the customer sees, both exterior and interior , that creates a positive image of a business and results in attention, interest, desire and action on the part of the customer .

4. Principles of visual merchandising Make the merchandise visible. Make the merchandise tangible and accessible. Give the shoppers good choice.

5. ELEMENTS OF DESIGN Space Area provided for particular purpose Distance between components Positive(the object) Negative(the space)

6. 2. LINE Continuous movement of a long surface. Have length, dimension and thickness Polka dot: is a pattern consisting of an array of large field circle. e.g. Vertical, horizontal, diagonal and zigzag.

7. PSYCHOLOGY OF LINE Vertical line : strength, height, pride, majesty and dignity Horizontal : Easy, rest full and elegant Curved : Grace and feminist Diagonal : Forceful, strong and dynamic

8. 3 . COLOR Peoples buy color before checking size. Primary : red, blue and yellow Secondary : by mixing primary colours Orange, purple(violet),green Tertiary : by mixing primary and secondary color. Red orange, red purple, blue purple, blue green, yellow orange, yellow green.

9. Complementary : opposite each other in the color wheel. Analogues : side by side Monochromatic : tint(add white)/shade(add black)

10. PSYCHOLOGY OF COLOR Blue : blue sky, dark night, deep sea and Trust worthy Red : strong full of energy and warm, Sexual, aggressive(volcano) Yellow : sun, optimism, confidence, creativity, Buddhism, emotional

11. Green : fresh, balance, rest Orange : positive energy Purple : spiritual, quality expression to cosmetic industry White : clean, pure, simple Grey : works for every thing Brown : stable and reliable Relief about someone, inflexible

12. 4. SHAPE When area e nclosed by lines Is 2D(dimensional) object Geometric : made by humans e.g. triangle) Organic : it is natural and asymmetrical

13. 5. TEXTURE Surface object feel Implied : only see you can not feel e.g. picture, photo and drawing Actual ( tectile ): you can feel and touch

14. 6. FORM It is 3D( length, width and depth) triangle-cone Circle-sphere Form take space in implied or actua l Light and shadow(dark) effect use create illusion Made by color, textile…

15. 7. VALUE Contrast between light and dark and show the transition.

16. PRINCIPLE OF DESIGN Balance Formal : cut in half by imaginary line. one is the mirror image of other Similar weight and performance Informal : equal weight and size but one is not the other replica Radial : elements positioned around the circle or central point

17. APPLICATION If an item is placed at an angle to one side the space on either side of that piece become important Symmetrical: expensive and quality merchandise. Asymmetrical: rhythm and felling of excitement

18. 2. EMPHASIS Making an element stand out. Formulation of focal point. Eye movement from left to right. Window display emphasis theme. eye level Optical centre -from eye level to down Left to right movement- upper left to lower right

19. APPLICATION An isolated item can be emphasize when surrounded by black space Shiny surface enlarge objects Dull surface absorb light and deemphasize an area Unusual texture highlight an area Repetition means something important and create emphasis

20. 3. PROPORTION Ratio of parts to the whole display Relation ship of size, amount, degree and parts Not use all large object Adding odd number and related item to large piece Proportion is more meaning when one is define by other Display= contrast+ proportion There is no eye trouble to see

21. 4. RHYTHEM Movement or flow and measure the organized movement between objects back and forward, side to side It does not mean repetition but arrangement of organized motion How? Reputation of shape Progression of size Continuous line movement radiation

22. 5. HARMONY It incorporate every other principle Function harmony: how something works physically. Structural harmony: merchandise should not out of space display Decorative harmony : only for decorative purpose.

23. Responsibility of visual merchandiser Display merchandise with visual appeals to attract customers. Integrate brand images in visual presentations throughout the stores. Innovate and implement seasonal merchandising presentations. Initiate unique visual presentations. Monitor merchandise inventories.

24. Ensure replenishment of fast-selling items. Coordinate with stores manager on key visual merchandising efforts. Design and implement key visual elements including styling of bust forms, leg forms and Henry hangers. Organize and adjust lighting systems to enhance visual elements. Ensure compliance of brand standards in visual merchandising efforts.

25. Purpose of visual merchandising attract ,engage, motivate the customers towards making a purchase

26. Both goods and services can be displayed to highlight their features and benefits

27. Visual merchandising problem hidden products traffic flow issues

28. poor customer service inadequate budget for displays

29. Cont’d confusing displays stagnant displays

30. Cont’d signage problems poor housekeeping

31. Cont’d Not maximizing the checkout zone underutilized window displays

32. FOLDING HANGING SHELVING PEGGING Method of display

33. Elements of visual merchandizing

34. STORE FRONT 1.SIGNAGE Promotional Signs Institutional signs

35. Cont’d Location signs Informational signs

36. 2.MARQUEE This special type of sign is used to display the name of a store. An effective marquee must stand out from the other businesses to attract attention

37. ENTRIES Approximately 75 % of first time customers remember a store’s entrance, which provides the first and last view of the store’s interior

38. 3.Window display There is less than 11 seconds to accomplish this, as that is the average amount of time an individual will spend looking at a window display.

39. Construction of window display Frequently change the window display That shows new merchandise are there Window light should overcome the reflection from out side the object Should contain dominate theme Not crowd too much merchandise

40. TYPES OF WINDOW DISPLAY Open Half closed Closed

41. Awnings They provide the customer with protection from weather and makes viewing the window display more pleasant

42. Store interior Lightening Lighting is essential in calling attention to merchandise in a display A shopper’s eye is drawn automatically to the brightest item or area

43. Types of lightening Primary secondary atmosphere