TRICKY
Institute Name : St.Joseph’s College Of Engineering
Business Name : SHE-Wallet(Financial Solution for underserved women)
Stage of Business : Prototype
Complete the Lean Business
Canvas
SheWallet: Empowering urban
women with accessible financial
services and community support
via its mobile app. Leveraging
technology for financial inclusion
and fostering social impact,
advancing gender equality and
economic empowerment.
A key resource for SheWallet is its
technology infrastructure, including the
mobile app platform, blockchain integration
for secure financial transactions, and
backend systems for user management and
data storage.
•Percentage from the
loan repaid: 5% will
be consider as the
charges
•Invest in wholesale
Customer segments for SheWallet include
urban working women seeking accessible
financial services, single parents balancing
work and family, and low-income earners
looking for community-based financial
empowerment.
•Direct Sales
•Online Marketing
•Partnerships
•Referrals
Section 3: Market and Competitive Analysis
Target Market :Urban&Rural Womens
Competative Landscape : M-Pocket , Slice
Advantage : Collabarate with co-operative banks(which is lead by government)
Team and Advisory Board
Team Overview (Experience and roles)
Advisory Board (If applicable, their contribution to the business)
Institute Name : St.Joseph’s College Of Engineering