ABOUT Eicher Motors Limited (EML) incorporated in 1982, is an Indian automaker company based in Gurgaon, India and a leading player of the Indian automobile industry . The Eicher Group has diversified business interests in design and development, manufacturing, and local and international marketing of trucks, buses, motorcycles, automotive gears, and components Eicher has invested in the potential growth areas of management consultancy services, customized engineering, and maps and travel guides
ABOUT The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines P rovides complete solutions for financing and service E mploys about 115,000 people, has production facilities in 19 countries and sells its products in more than 190 markets.
THE JOINT VENTURE Joint Venture came up in June 2008 - VE COMMERICAL VEHICLES 50:50 Joint Venture Eicher will transfer its commercial vehicles, components and engineering design services business to the new joint venture Volvo will brought advanced manufacturing technology and set up new processes for improving after sales services
FACTS ABOUT JOINT VENTURE Volvo would invest $ 350 million of which $275 million as cash and $75 million as value for its truck dealer and service network — for a 45.6% stake in the JV, while the rest will be held by EML. It included complete range of Eicher-branded trucks and buses, VE Powertrain, Eicher's components and engineering design services businesses as well as the sales and distribution business of Volvo trucks within India.
REASONS FOR JOINT VENTURE
BENEFITS OF JOINT VENTURE Helped EML expand its presence overseas and sell commercial vehicles in global markets Gave Volvo access to EML’s vast network of over 150 dealers across the country VECV expands its presences in medium & heavy duty truck VECV have a compelling product proposition in medium and heavy duty truck market
VE COMMERCIAL VEHICLES VECV invested 700 crore in the business and it has lined up another 1,000 crore for the next few years, which will go into R&D, engine manufacturing facility, bus body building plant and new paint shop It has 11% share in the overall truck market with 31 % share in the light duty and medium duty segment of 5-12 tonne . Launched the Pro Series, a new range of trucks and buses developed specifically for India and other selected growth markets. The Pro Series includes 11 new products (trucks and buses) and covers the entire 5 to 49 ton gross vehicle weight (GVW) range, setting a new standard among customers with high demands on profitability, flexibility and driver effectiveness. VECV target 15% share in Indian heavy duty truck market.