Walmart Presentation - Siddhartha Chatterjee.pptx

During my 2nd round interview with Walmart Canada for a KAM role, I developed this slide presenting upgradation for Walmart.ca website vis a vis Flipkart, a comparative analysis of walmart.ca with its biggest rival and a strategic breakdown of my plans for the future

1. Key Account Manager Interview – SWOT Analysis Siddhartha Chatterjee

2. Table of contents Operational Strategic 1. 2. 3.

3. Before jumping into the mandate let’s do a value chain analysis of Walmart to understand areas to focus upon that shall drive home the to-do Customers Finance Human Resource MIS Revenue – 648$ bn, NP 2.92%, exp. Growth 4-6% Strong leadership, Investment in employee training and retention programs Profitability Innovations in automation, AI, and online platforms to improve efficiency Maintain Maintain Develop SOURCING OPERATIONS DISTRIBUTION SALES & MARKETING CUSTOMER SERVICE Strategic supplier relationships secure cost advantages Need to diversify Large-scale retail operations, including Supercenters and e-commerce platforms, optimize economies of scale Advanced distribution systems support rapid inventory movement The Everyday Low Prices (EDLP) strategy attracts price-sensitive customers Online presence to be bettered Customer-centric policies like easy returns and 24/7 support enhance satisfaction Develop Develop Develop Develop Develop Value chain activities Support functions The value chain clearly identifies areas to develop or maintain across the operational and strategic realm. Working on areas identified as develop gives us our opportunities, while those to maintain are our strengths

4. Strengths Wide range of products EDLP combined with the “shopping experience” to drive foot fall Product exclusivity – toys Dynamic pricing Weaknesses TAT for some best sellers is significant OOS issues Manpower shortage impacting zoning and subsequent outlook for shopping in the aforementioned sections Product disarray confuses customers impacting sales Lack of price point in shelves Threats Specialized stores – Rona for home improvement, Canadian Tire Amazon with an even wider range in such sections present online Opportunities Stock availability Proper shopping experience Utilizing e-comm channel to liquidate seasonals using hyperlocal efficiency Demographic specific merchandise, exclusives in sports – Indian CT jersey, Messi merchandise Store level operational SWOT Home Improvement | Outdoor Living | Office Craft & Party Supplies | Sports & Rec | Toys | Seasonal ( Christmas, Easter, Halloween) | Automotive Stock availability with a faster TAT together with a good shopping experience are the requisites to handle operational issues – hiring additional manpower and leveraging AI, BI would drive home this mandate

5. Strengths Wide range of products EDLP combined with the “shopping experience” to drive foot fall Product exclusivity – toys Walmart card benefits Store level operational SWOT

6. Store level operational SWOT Weaknesses TAT for some best sellers is significant OOS issues Manpower shortage impacting zoning and subsequent outlook for shopping in the aforementioned sections Product disarray confuses customers impacting sales Lack of price point in shelves

7. Store level operational SWOT Opportunities Stock availability Proper shopping experience Utilizing e-comm channel to liquidate seasonals using hyperlocal efficiency Demographic specific merchandise, exclusives in sports – Indian CT jersey, Messi merchandise

8. Store level operational SWOT Threats Specialized stores – Rona for home improvement, Canadian Tire Amazon with an even wider range in such sections present online Home Improvement | Outdoor Living | Office Craft & Party Supplies | Sports & Rec | Toys | Seasonal ( Christmas, Easter, Halloween) | Automotive

9. Strengths Wide range of products EDLP combined with the “shopping experience” to drive foot fall Product exclusivity – toys Dynamic pricing Weaknesses TAT for some best sellers is significant OOS issues Manpower shortage impacting zoning and subsequent outlook for shopping in the aforementioned sections Product disarray confuses customers impacting sales Lack of price point in shelves Threats Specialized stores – Rona for home improvement, Canadian Tire Amazon with an even wider range in such sections present online Opportunities Stock availability Proper shopping experience Utilizing e-comm channel to liquidate seasonals using hyperlocal efficiency Demographic specific merchandise, exclusives in sports – Indian CT jersey, Messi merchandise Store level operational SWOT Home Improvement | Outdoor Living | Office Craft & Party Supplies | Sports & Rec | Toys | Seasonal ( Christmas, Easter, Halloween) | Automotive Stock availability with a faster TAT and a good shopping experience are the requisites to handle operational issues – hiring additional manpower and leveraging AI, BI would drive home this mandate

10. Strengths Quality vs cost State of the art logistics Strong brand name Extensive store presence Private label integration Omnichannel strength Weaknesses E-comm penetration Multichannel complexity Image perception – low cost Inability to shift channel – overreliance on physical store Threats Amazon Grocery focused retailers Global supply chain, trade risk – sourcing Economic landscape Opportunities Further private labels Expand Walmart rewards card – in line with prime Optimizing last mile delivery AI optimization – excel at customer service, operational efficiency Double down – E-comm Organizational level strategic SWOT

11. Strengths Quality vs cost – value perception State of the art logistics Strong brand name Extensive store presence Private label integration Omnichannel strength Organizational level strategic SWOT

12. Weaknesses E-comm penetration Multichannel complexity Image perception – low cost Inability to shift channel – overreliance on physical store Organizational level strategic SWOT

13. Opportunities Further private labels Expand Walmart rewards card – in line with prime Optimizing last mile delivery AI optimization – excel at customer service, operational efficiency Double down – E-comm Online marketing E-commerce will be the growth driver going ahead. Az presently has a 12% YoY growth rate compared to Walmart’s 6%. Internet penetration is at 99%; e-comm growth rate poised at 10% vs retail at 5% Organizational level strategic SWOT

14. E-comm struggles – way ahead

15. Threats Amazon Grocery focused retailers Global supply chain, trade risk – sourcing Economic landscape Organizational level strategic SWOT

16. Ease of navigation & selection is setting Az apart 3 mouse scrolls to reach here – the first place to show toys for delivery. Several subsections before this which might confuse consumers.

17. Strengths Quality vs cost State of the art logistics Strong brand name Extensive store presence Private label integration Omnichannel strength Weaknesses E-comm penetration Multichannel complexity Image perception – low cost Inability to shift channel – overreliance on physical store Threats Amazon Grocery focused retailers Global supply chain, trade risk – sourcing Economic landscape Opportunities Further private labels Expand Walmart rewards card – in line with prime Optimizing last mile delivery AI optimization – excel at customer service, operational efficiency Double down – E-comm Organizational level strategic SWOT At a strategic level, Walmart needs to double down on its pursuit of omnichannel business, leveraging and further developing its technological and supply chain capabilities

18. Building on strengths Utilising opportunities 2025 and beyond will be about doubling down on e-comm ..

19. 2025 reprise Product page clean up Faster delivery – same day App upgrade – seamless mobile app and website CI match – dynamic pricing Marketplace diversity – new vendors Grow categories vis-à-vis Az Strengthen ads to close the circular buying loop Separate WHs – Large, Small Walmart + to provide more perks Scale infra – tech + SCM Command exclusives from brands Personalise for better shopping experience Brand stores HYGIENE GROW BUILD 2024 – Walmart.ca – 4.3 bn $ Amazon.ca – 15 bn $ 2025 – Walmart.ca – 9.2 bn $ (115% YoY) Amazon.ca – 16.8 bn $ (12% YoY) From 4x in 2024 to 2x in 2025

20. Home Improvement | Outdoor Living | Office Craft & Party Supplies | Sports & Rec | Toys | Seasonal ( Christmas, Easter, Halloween) | Automotive E-comm analysis Az.ca vs Wm.ca (FK as reference)

21. To do #1

22. E-comm struggles – an outlook To do #1

23. To do #2

24. E-comm struggles – an outlook

25. E-comm struggles – way ahead To do #2

26. Home Improvement No category wise separation Sponsored posts – should be in between searches & not top loaded Category wise split is attractive vs Az Redundant as well – left side has categories already If at all, shop by category – “ see more ” is a better option as the default view Nice touch with the best sellers in the category wise split – definitely aids CTR Seasonal events having a special banner 70,xxx results fetched shown at top will exuberate more confidence to the end customer

27. To do #3

28. Value for money exclusive products drive traffic Non descriptive PPD Minimal images – low conversion

29. PPD issues vis-à-vis Az All images and information uploaded by sellers should be verified by a team

30. PPD issues vis-à-vis Az Related ads Unrelated ads 41 reviews since June 2020 for a best seller product is extremely low 41 reviews in 4 years. Better reach out needed to customers No images uploaded

31. Improvements needed in the product page – improve searchability(PPV), CTR, conversion 1. Detailed infographics 2. All searchable details in the name itself 3. Colour variants displayed here To do #3

32. Improvements needed in the product page – improve searchability(PPV), CTR, conversion 4. Freq. bought together to be added

33. Improvements needed in the product page – improve searchability(PPV), CTR, conversion 5. Product info to be divided under relevant sub sections

34. Improvements needed in the product page – improve searchability(PPV), CTR, conversion 6. HD product images which should be seamless in mobile view 7. FAQs answered by the seller/brand to commonly asked questions in the prod. page

35. Improvements needed in the product page – improve searchability(PPV), CTR, conversion 8. Comparison amongst other SKUs of the same brand 9. Comparison amongst similar products of other brands

36. Improvements needed in the product page – improve searchability(PPV), CTR, conversion 10. Images to be added 11. Ratings, reviews to be clubbed for worldwide sales, country specific to be shown at the top

37. Low hanging fruit – 7/11 changes to be made already exist on FK

38. 2 nd infographic should be an embedded YT video Low hanging fruit – 7/11 changes to be made already exist on FK Multiple bank offers to entice customers – increased conversion

39. 1 2 3 Low hanging fruit – 7/11 changes to be made already exist on FK

40. Low hanging fruit – 7/11 changes to be made already exist on FK 4 10

41. Low hanging fruit – 7/11 changes to be made already exist on FK 5

42. Low hanging fruit – 7/11 changes to be made already exist on FK 7

43. To do #4

44. Getting new sellers onboarded To do #4

45. A missing high impact seller

46. Onboarding new sellers Use analyst to crawl sellers Look for the absentees in the vendor portal If a pending issue exists (fin. Recon e.g.), sort it Entice to launch – clear outstanding amt., margin rebate If entirely new, reach out through contacts/ their website Reinforce relation through nurturing and frequent review AVID POWER contact page

47. Simply following the FK playbook would yield us results closer to the present Az website. Verdict – achievable in 1-2 months

48. Looking ahead - creating the brand store

49. vs the present store on Walmart.ca