Walton Hi-Tech Industries Limited " আমাদের পণ্য " "It's our product" Type Private Limited Company Industry Conglomerate Founded 1977 Headquarters Jiban Bima Bhaban (Level- 3), Dhaka , Bangladesh Area served Worldwide Key people S.M. Nurul Alam Rezvi (Chairman) Products Electronics , Automobile , Telecommunication Employees 10000+ Website www.waltonbd.com
Brief History of the Company 1977 Started trading business under name of firm “ Rezvi & Brothers”. 1992 Started directly and indirectly import, production and marketing of C. I. Sheet and its related materials. 1993 Established R. B. Dairy Complex Ltd. 1995 Started Electrical & Electronics Business. 1998 Establish Tricon Electronics Ltd. and Started Production of Television. 2001 Registration of R. B. Group of Companies Ltd. & Expanded Business in Electrical, Electronics & Automobiles Sector. 2007 ablish Production Units for Color Television, Generator, Air Conditioner, Refrigerator & Freezer, Washing Machine, Microwave oven, Voltage Stabilizer, IPS and Motorcycle .
Mission The Walton Company commitment is to manufacture thoughtfully designed products of the highest quality, under environmentally responsible conditions.
Market Analysis Bangladesh, with its growing population and economic growth, has huge demand for household products. The fact that only about 60% of the country has electricity available proves that when electricity will be available throughout the country, demand will increase further. As the people of this country are mainly price sensitive, Walton, being the sole manufacturer of refrigerator, freezer and motorcycle, is very keen to meet the demand of this large market by providing competitive prices.
Financial Analysis Particulars Amount TK. Total Sales 2,553,024,782.10 Cost of Goods Manufactured 2,414,093,716.05 Gross Profit 305,852,566.6 Operating Profit 99,636,450.2 Net Profit 26,530,733.5
Establish Walton as the No.1 Home Appliance Brand of the Country Capturing the market share of existing foreign brands Bringing more variety in their product line Continue increasing market share at the same rate over the next 5years.
Future Growth Market penetration Through extensive promotion campaign Walton has set goals to make more sales in future. Countrywide distribution system helps it achieve its goals. Market Development Walton is exporting its products in Middle East, Latin America and Africa. It has plans to explore European markets also.
Product Development Recently, Walton brought Air-Condition in market. Though it hasn’t gained spectacular market share yet, continuous customer attraction reflects future.
To establish Walton as the brand for home appliances & other electronic accessories, some changes are needed in its strategies- Switch to Market Penetration Pricing without compromising quality. Partner with local and international OEM (original equipment manufacturers)for elegant & sophisticated designs & equipment. Customer Loyalty Program. Yearlong incentives and special offers.