Wc unit 5 writing for media and creative writing

Written Communication Unit 5: Writing for media and Creative Writing

1. WRITTEN COMMUNICATION COURSE CODE : BA 7108 UNIT 5: writing for media and creative writing Prepared and presented by, N. Ganesha Pandian, Assistant professor, Madurai school of management I year I Semester 1 MSM-MBA

2. Contents Features for publication (Newspapers, magazines, newsletters, notice-board) Case studies Short stories Travelogues Writing for children Translation Techniques of writing MSM-MBA 2

3. Writing for media Writing for media includes new releases, feature stories, interviewing for print and broadcast and other information gathering technique. It explores the linkage between print, broadcast and public relations styles; outlines the nature of good writing and synthesis and integrates professional skill and concepts MSM-MBA 3

4. Characteristics of media writing Accuracy Completeness Efficiency Precision MSM-MBA 4

5. Skills of an expert creative writer Talent Persistence Patience Ability to face criticism Imagination Technical ability MSM-MBA 5

6. Features for publication A publication refers to the act of making content which is to be publicly known. It is commonly used for the distribution of text or images on paper, or to the posting of content on a website or any writing of which copies are published for distribution to the general public with the consent of the author Publication include books, periodicals, magazines, scholarly journals, newspapers, annual reports, product catalogues, newsletters, notice boards MSM-MBA 6

7. Newspaper Newspaper include articles focusing on current events, which sometimes have connections to the past, relevant to a local area or an entire nation MSM-MBA 7

8. Activities involved in newspaper Contents of newspaper Gathering information for newspapers Writing and Editing Printing the newspaper MSM-MBA 8

9. magazines Magazines referred to as popular press publications because articles are often written by journalists, who gather information from various sources and synthesize it into their stories or reports Examples of magazines: Newsweek, Time, Scientific American and U.S news and world report MSM-MBA 9

10. Newsletters A newsletter is a publication that, if written well, not only disseminates information; but reminds, guides and instructs those who read it. A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers MSM-MBA 10

11. Layout of newsletters Nameplate Body Table of contents Masthead Heads and titles: Headline Kicker Deck Subhead Running head Continuation heads MSM-MBA 11 P.T.O

12. 6. Page numbers 7. Bylines 8. Continuation lines i . Jump lines ii. Continuation heads 9. End-signs 10. Pull quotes 11. Photos/Illustrations i . Mug shots ii. Captions 12. Mailing panel MSM-MBA 12

13. Types of newsletters Company newsletters Consumer newsletters Organization newsletters School newsletters MSM-MBA 13

14. A notice board is a surface intended for the posting of public messages, e.g to advertise items wanted or for sale, announce events or provide information. Notice boards are simple and easy way of passing on information and keeping people informed MSM-MBA 14 Notice board

15. Tips for preparing the notice board Recognize employees for achievement Assign responsibility Provide relevant information Appealing presentation MSM-MBA 15

16. Advantages of notice board Provide information Sense of community Fostering inspiration Promote efficiency MSM-MBA 16

17. Case studies Case study refers to the collection and presentation of detailed information about a particular organization, industry and business or any individual, group, community etc., It may be either about any particular problem of any special achievement of an entity. It is a form of qualitative and descriptive research MSM-MBA 17

18. Types of cases “Iceberg” cases “incident” cases “Illustrative” cases “Head” cases “Dialogue” cases “Application” cases “Data” cases “Issue” cases “Prediction” Cases MSM-MBA 18

19. Requirements of case study Thorough knowledge of the concerned subject Ability to be analytical Ability to evaluate Ability to draw inferences Ability to do critical thinking MSM-MBA 19

20. Case study approaches System approaches Decision approaches Behavioral approaches Decision approaches Strategy approaches MSM-MBA 20

21. Meaning of short story A short story is fictional work of prose that is shorter in length than a novel. Edgar Allan P oe, in his essay “The Philosophy of composition” MSM-MBA 21

22. Characteristics of short stories Short Concise Single impression Personal experience and prior knowledge MSM-MBA 22

23. Elements of short story Plot Setting Characters Theme MSM-MBA 23

24. Steps in writing a short story Choose a narrative point of view Create a protagonist or main character Create a problem or conflict, for the protagonist Establish believable characters and settings Build tension in the story Create a crisis Resolve tension MSM-MBA 24

25. travelogues Meaning of travelogue Travelogue is a description of someone’s travels, given in the form of narrative, public lecture, slideshow or motion picture. Travelogue is usually a single person’s account of a trip, journey MSM-MBA 25

26. Objectives of travelogue To cherish the personal experience To attract other travelers to visit that place To share the photos MSM-MBA 26

27. Writing for children Writing for children requires vivid imagination, good speech, enthusiastic creativity and the ability to put yourself in the mind of a child MSM-MBA 27

28. Stages of writing for children Choose the age category of the book you wish to write Choose a genre within your category Have a general idea of plot or set of characters in storyline Create character sketches Create an outline Write the beginning Write the middle Create climax MSM-MBA 28

29. Essential of effective writing for children Identification Obstacles Language Lesson MSM-MBA 29

30. Advantages of writing for children Encourages imagination Creates a bond Learning tool Instills love for learning MSM-MBA 30

31. Translation Translation is the communication of the meaning of a source-language text b y means of an equivalent target-language text whereas interpreting undoubtedly antedates writing, translation began only after the appearance of written language MSM-MBA 31

32. Significance of translation Vital for multinationals External affairs of a nation Cultural interchange Transfer of news For the realization of global village To boost tourism MSM-MBA 32

33. Types of translation Administrative translation Commercial translation Computer translation Economic translation Financial translation General translation MSM-MBA 33

34. Techniques of writing Adaptation and selection of word Care in word choice Using thesaurus Writing effective sentences Developing logical paragraph MSM-MBA 34

35. Selecting words the readers will understand Use familiar and simple words Choose short over the long word Use technical words with caution Use strong, vigorous words Use the concrete words Favor active over passive verbs Avoid overuse of camouflaged verbs MSM-MBA 35

36. Thesaurus A thesaurus is a dictionary of synonyms, in which the words are arranged in groups that have similar meanings ( e.g ) (correct, accurate and exact) MSM-MBA 36

37. Writing effective sentences Emphasis on short sentences Adapt sentences to readers Clear sentences result from orderly thinking Clear sentences have several qualities Length is the most important quality; long sentences are hard to read Keep sentences short for readability MSM-MBA 37

38. Developing logical paragraph Giving the paragraph unity Keeping the paragraph short Putting topic sentences to good use Omitting unnecessary detail Making the paragraph move forward MSM-MBA 38

39. The end MSM-MBA 39