Website Analytics PPT - Webtrack 360.pdf

WebTrack 360 is a powerful analytics platform tool designed to help businesses track and analyze various aspects of their website's performance in real-time.

WebTrack 360 offers a range of features including Goal Tracking, Visitor Analysis, Real-Time Tracking, Heatmaps, Session Replays, and Team Collaboration, providing comprehensive insights into website performance.

WebTrack 360 offers a range of features including Goal Tracking, Visitor Analysis, Real-Time Tracking, Heatmaps, Session Replays, and Team Collaboration, providing comprehensive insights into website performance.

Goal Tracking in WebTrack 360 enables you to set specific goals for your website, such as conversions or user interactions, and track progress towards achieving those goals over time, helping you measure the effectiveness of your website's performance.

1. Webtrack 360
Strategies

2. Mission Webrack 360:
Grow Webtrack 360, Make
it Brand

3. Webtrack 360
WebTrack 360 is a powerful
analytics platform tool designed to
help businesses track and analyze
various aspects of their website's
performance in real-time.
20XX 20XX 20XX 20XX

4. Vwo.com
Logrocket.com
Hotjar.com
Our
Main
Competitor

5. Understand Our Customers
1.Digital Marketers:
2.E-commerce Managers & Real Estate Managers:
●web tracking software to understand customer journeys
●track sales metrics
●analyze shopping cart abandonment rates
●and optimize the overall e-commerce experience.
3.Website Owners and Administrators
●Demographics
●Behavior
●Preferences.
●This helps them make informed decisions about website design, content
strategy, and user experience improvements

6. 4. Content Creators and Publishers
●Track audience engagement with their content
●Identify popular topics
●Optimize content distribution strategies
5. UX/UI Designers:
●Conduct usability tests,
●Gather feedback and
●Analyze user interactions with different website elements.
6. Product Managers:
●Use web tracking software to collect user feedback
●Track feature usage,
●Prioritize product improvements based on user behavior and preferences.

7. 7. Sales and Customer Support Team:
●Website visitors,
●Identify potential leads
●Engage with prospects in real-time through live chat or personalized messaging
based on their browsing behavior.
8. IT and Web Development Teams:
●Monitor website uptime
●Track server errors
●Identify performance bottlenecks that may impact user experience
9. Data Analysts and Business Intelligence Professionals:
●To collect ,analyze, and visualize web analytics data to derive actionable insights
and inform strategic decision-making processes.

8. Digital Marketing Strategies for Webtrack360

1. Content Marketing:
●Blog (Wix, WordPress,Blogger, Tumblr, etc)
●Article (All perfect stories)
●Diary (SOCIO MIX Diaries)).
●Whitepapers for example: FlipHTML5 Website, AnyFlip Website, Lucidpress
Website, Canva Website, Visme Website, Venngage Website, Adobe Spark
Website.
●Newsletters (Mailchimp, Brevo, Get Response)
●And tutorials on topics such as website optimization, conversion tracking, and
data-driven decision-making.

9. 2. SEO :
●On Page SEO
○Keywords
○Title Tags
○Meta Tags, Meta Description
○Images
●OFF Page SEO
○Backlinks
●Technical SEO
○Redirect Pages
○Loading Time
○Website Performance
3. Email Marketing:
●With Valuable content, Product updates, and Special offers
(Email Marketing Example: Adidas)

10. 4. Social Media Marketing:
●Share informative and engaging content about web analytics on social media
platforms like:
1.Linkedin 2. Instagram 3.Twitter 4. Pinterest 5. Medium
6. Reddit 7. Quora 8. Threads
5. Paid Advertising:
●Run targeted pay-per-click (PPC) advertising campaigns on platforms like
Google Ads and Bing Ads to promote your web analytics software to users
actively searching for solutions in this space. Use ad targeting options to reach
specific demographics, interests, and online behaviors.
6. Influencer Marketing:
●Partner with influencers, industry experts, and bloggers who have a strong
following in the digital marketing or web analytics niche.

11. 7. Referral Programs:
●Encourage satisfied customers to refer your web analytics software to their
network by offering incentives such as discounts, free upgrades, or cash
rewards for successful referrals.
8. Free Trials and Demos:
●Offer free trials or demos of your web analytics software to allow potential
customers to experience its benefits firsthand.
9. Partnerships and Integrations:
●Special offer for software providers, agencies, consultants, or industry
associations to expand your reach and offer integrated solutions to mutual
customers, by Calling, Whatsapp message and email.

12. Analyze Webtrack 360
& Its Competitor

13. Analytics of Webtrack 360

14. Engagement

15. Geography

16. Marketing Channels

17. Paid Searches

18. Referral Visits

19. Referral websites

20. Outgoing traffic

21. Referring Domains

22. What is our Goal?

Ans:

Brand awareness, Generate
leads, or Drive conversions

23. First Step:
1.Working on Website :
●On Page SEO:
○Keywords
●Off Page SEO:
○Backlinks

24. On-Page Seo:

1.URL (https://webtrack360.com/)
2.Title tag (Website Insights with Our Best Analytics Platform - WebTrack 360)
3.Meta description (Streamline your business with powerful analytics platform using Web
Track 360. This innovative software goes beyond basic website analytics.)
4.Heading tags (h1, h2, h3, h4, h5, h6)
5.Alt tags (The alt tag used for an image)
6.Keywords (Website Analytics, Google Website Analytics, Website Checker)
7.Content
8.Images
9.Internal linking
10.Schema markup (The language search engines use to read and understand the
content on your pages.)



11. Page speed
12. Mobile-friendliness

25. Second Step
Create Profile in Different Platforms Like(Social media, Blogging
websites, ) :
1.Pinterest
2.Medium
3.Reddit
4.Quora
5.Threads
6.G2 Cloud
7.Capterra

8. Trust Pilot
9. GitHub

26. Third Step:
Social media:
Daily Basic Post, Active, Track Audience, fetch Audience
(Like : Linkedin, Instagram, Twitter, Pinterest, Reddit, Buffer,
etc)

Fourth Step:
Email marketing + Whatsapp Marketing + SMS Marketing

27. Fifth Step:
Content Writing in different Platforms:
1.Blogger.com
2.Techradar
3.Wordpress
4.Wix
5.Medium
6.All Perfect Stories
7.SOCIO Mix Diaries


8. Substack
9. Blogger
10. Tumblr
11. Weebly
12. Ghost
13. Constant Contact

28. Six Step:
1.Monitor and Analyze Data

Testing……..Testing……..Testing

29. Webtrack 360