Website Content: Lose the Brochure, Maximize Value

Good Content has many benefits. Starting with improving the number of leads/sales from your website. Good Content can improve the reputation of your business and help improve marketing spending.

Yet, when we talk to website owners about working on content its like asking them to go to the dentist. Why would you avoid something that can make you money?

What you need is a plan.

1. Website Content: Lose the Brochure, Maximize Value Can you put a dollar value on your website content? Presented by Cybervise

2. Lose the Brochure!

3. Why Good Content is Critical Generates Traffic (Free Traffic!) Reputation Benefits Boots all other Marketing Strategies Improves Conversions Long-Lasting Value

4. Content Strategy What to Write About. Find High Performers. What to do with old stuff?

5. What to Write? Maximize Value = Long Haul Core Pages Branding vs. Products/Services Landing Pages Call-to-Action Pages

6. What to Write? Maximize Value = Focus on Quality Where to start: Ask your sales person. Google it. Website Analytics - Search Console

7. www.google.com/trends

8. Stop.

9. Brand a Phase Starts with an Main Article/Blog - Define It Headline of Homepage- Text & Design Supporting Blog Posts/Web Content Book/Whitepaper/Event - “Conversation Piece” Watch Google Trends/ Search Console https://conversionxl.com/blog/brand-owned-terms/

10. High Performers Maximize Value = Core Pages Become High Performers Maximize Value = Boost the High Performers Why: Higher Traffic = Higher Revenue Links from Influencers People Contact You - Conversions Generates Search Traffic Moves Visitors through the site - No Exits

11. What if my pages don’t work? How Do Visitors Use My Content?

12. Revamp your Old Stuff Maximize Value = Recycle Formatting Internal Links Upgrade Images Video - Add a Content Upgrade No Dead Ends Re-Share on Social Media Readability

13. Should I delete the old stuff? Yes if this is true: Content cannot be updated Thin - Too short, too spammy Dropped from Google’s Index No traffic to the page No links to the page

14. Next Steps Tracking - Monthly

15. Join Us Next Month! Friday, March 29th @1:00 EST Topic: SEO Strategy – Play the Long Game Part 3 - 2019 Strategic Plan

16. Questions? Thanks for coming! For more information on the topic discussed today contact: Carmen Krupar, Cybervise 513-510-4962 ex 101 [email protected]