Weeks1-2_Intro_to_Business_Tools_Tourism.pptx

Lesson guide.

1. Module 1: Introduction to Business Tools in Tourism Weeks 1-2 ICT Tools and Applications in Tourism and Hospitality Instructor: [Your Name] Date: [Insert Date]

2. Learning Objectives - Understand what business tools are - Identify different types of business tools in tourism - Recognize the role of ICT in enhancing tourism operations - Analyze the impact of digital transformation in the industry

3. What Are Business Tools? Business tools are software, technologies, or systems used to support business operations and achieve objectives. Examples: - Reservation systems - Accounting software - CRM platforms - Communication tools

4. Evolution of Business Tools in Tourism Past: Manual booking, paper brochures, face-to-face customer service Present: Online reservations, mobile apps, digital payments Future: AI chatbots, VR tours, IoT in hotel rooms

5. Categories of Business Tools 1. Communication Tools: Email, Zoom, WhatsApp Business 2. Reservation & Booking Tools: Booking.com, Expedia, Amadeus 3. Marketing Tools: Canva, Meta Ads, Google Analytics 4. Financial Tools: QuickBooks, PayPal, POS systems 5. Operational Tools: PMS, CRM

6. Real-Life Example A small resort in Palawan uses: - Agoda for bookings - Facebook for marketing - GCash for payments - Trello for team management Result: 25% increase in bookings and smoother operations.

7. Digital Transformation in Tourism Definition: Integration of digital technologies into all areas of a business. Benefits: - Improved customer experience - Greater efficiency - Competitive edge Challenges: - Cost - Staff training - Data security

8. Video Break Video: 'The Role of Technology in Travel and Tourism' Activity: Watch the clip and discuss Prompt: How have you used technology when you traveled?

9. Think-Pair-Share Activity Question: What business tools have you used or seen while traveling? Instructions: - Think silently (1 min) - Pair with a classmate - Share with the class

10. Quiz Time! Sample Question: Which of the following is NOT a communication tool? A. WhatsApp B. Zoom C. Agoda D. Email

11. Week 2 Focus: Case Discussions Case 1: Airbnb using mobile apps and user reviews Case 2: Tour agency moving from manual to digital Case 3: QR payments in a beach resort

12. Group Discussion Prompts - How do tools improve the guest experience? - What are the challenges of implementing tools? - Can businesses survive without digital tools?

13. Reflection Paper Guide Topic: Reflect on a tourism experience involving digital tools Length: 300–500 words Due: [Insert Date] Criteria: Relevance, clarity, insight, grammar

14. Summary - Business tools are essential in tourism - Categories: communication, marketing, reservations, etc. - Digital transformation enhances operations - Case studies provide practical understanding

15. Thank You Q&A Time Feel free to ask questions or share your reflections.