WELCOME TO DIGITAL MARKETING LAXMI NAGA

BEST DIGITAL MARKETING IN DICS LAXMI NAGAR

1. WELCOME TO DIGITAL MARKETING

2. What is Digital Marketing Digital marketing means using things like websites, social media, email, and search engines to tell people about your business and get them interested in what you offer. Examples include: Posting on Instagram to attract customers Sending emails about sales or new products Showing ads on Google or YouTube

3. What is SEo SEO is the process of improving your website so that it shows up higher on Google (or other search engines) when people search for something related to your business. .

4. TYPES OF SEO 1) BLACK HAT SEO 2) WHITE HAT SEO 3) GREY HAT SEO

5. WHAT IS WHITE HAT SEO White Hat SEO means doing SEO the right and honest way , by focusing on real people, not just search engines . . High Quality Content Creating useful, original, and relevant content that answers users' questions.

6. WHAT IS BLACK HAT SEO White Hat SEO means doing things the right way to help your website show up on Google – without cheating or breaking the rules.

7. WHAT IS GREY HAT SEO Grey Hat SEO is a mix of White Hat (ethical) and Black Hat (unethical) SEO techniques. It involves strategies that aren’t clearly against Google’s rules , but still push the boundaries .

8. TYPES OF WEB TRAFFIC Organic In Organic Social Referral Direct

9. Organic web Traffic Organic traffic means people find your website through search engines without you paying for ads. For example: If someone types “ best Digital marketing in Laxmi Nagar ” on Google and clicks your website from the search results — that’s organic traffic .

10. INORGANIC WEB TRAFFIC Inorganic traffic refers to visitors who come to your website through paid methods like: Google Ads Facebook / Instagram Ads Sponsored posts Display ads YouTube ad

11. Social WEB TRAFFIC Social web traffic refers to visitors who come to your website from social media platforms like: Facebook Instagram Twitter (X) LinkedIn Pinterest YouTube TikTok

12. Direct WEB TRAFFIC Direct web traffic refers to visitors who go directly to your website by: Typing your URL (like www.yoursite.com) into their browser Clicking on a bookmark Coming from untracked sources (like certain apps or email clients )

13. Referral WEB TRAFFIC Referral web traffic refers to visitors who land on your website by clicking a link from another website not from search engines or social media. A blog links to your product → someone clicks it → they land on your site

14. DIFFERENCE B/W OFF PAGE AND ON PAGE Aspect On-Page SEO Off-Page SEO Definition Optimization done on your own website Actions taken outside your website to improve ranking Control Fully controlled by you Partially controlled (depends on others) Focus Areas Content, keywords, meta tags, site speed, URL structure, internal links, user experience Backlinks, social media promotion, influencer outreach, brand mentions Goal Improve website relevance and usability Build website authority and trust Examples Keyword optimization, title tags, image alt text, mobile-friendliness Getting backlinks, social shares, guest posts, online reviews Impact on SEO Helps search engines understand and rank your site better Increases your site’s reputation and credibility Timeframe for Results Usually faster results Typically takes longer to see impact

15. THANKYOU CONTACT US: ADDRESS: C-3/207 , 1st Floor Guru Nanak Pura , Radhu Place Road, near V3S Mall, Mahraja Banquet , Laxmi Nagar, New Delhi, Delhi 110092 Call Us: [phone] [email protected] WEBSITE: https:// www.dicslaxminagar.com/digital-marketing-course-in-laxmi-nagar.php MADE BY: AKSHIT