Welcome to my Portfolio

My goal is to direct customers to your growing business by showcasing your unique brand story. With over 10 years experience creating content and over three years building brand biographies and SEO rich copywriting in E-Commerce, you can count on me.

1. Welcome to my Portfolio Erin L. Delaney 570-905-6993 [email protected]

2. About Me My goal is to direct customers to your growing business by showcasing your unique brand story. With over 10 years experience creating content and over three years building brands and offering SEO rich copywriting in E-Commerce, you can count on me for attention-grabbing, creative work. I’ve got an eclectic writing background- as Walt Whitman writes, "I am large, I contain multitudes." Over the last 6 months, I have worked as an entertainment and travel journalist for The Pocono Journal on VisitPoconos.com writing speciality pieces about events and local businesses in the Wyoming Valley. In the last three and a half years, I have written product copy for high end E -commerce fashion retail, with a focus in Fragrance and Beauty, Perform ance/athletics, Shoes, Jewelry, Accessories, Birdcage, and Home and Seasonal products as well as researched, completed comparative analysis and wrote copy standards for Home, Fragrance and Beauty, and Birdcage. I love creative variety and telling stories from unique angles. Over the last two years, I was the exclusive voice for biographical vendor content and product copy for Birdcage, a high-end specialty shop at Lord and Taylor. I especially enjoyed working with buyers, marketing analysts and upcoming businesses to build a strong shop voice, improve conversion rates and reduce returns while using best SEO practices for keyword and content strategy. In the past, I have prepared and edited images for layouts, created and written newsletters and prepared a variety of digital and print communications from blogs to sales and news campaigns to press releases and results reporting. Read on....

3. MY WORK IN ACTION Henry David Thoreau writes, ”Simplify, Simplify.” The most effective words are said simply, tactfully, and accurately, and I believe that writing and performing my poetry has prepared me best in the creation of meaningful and powerful writing. I have also gained strong public speaking/presentation skills and audience engagement. Published in Down the Dog Hole Anthology, 201 6 . “My Words Are Green” published in Poetry Auction Anthology 2014. Faculty Poetry Feature at Misericordia University’s Speaker Series: From Mouth to Mic: Waxing Poetic II, 2013. Poetry Feature at New Visions Monthly Writers Showcase and Poetry Reading, 2012. Poetry Feature at the Scranhattan Festival, Scranton, PA. 2008. “The Audience” published with Poetry-in-Transit LCTA program, 2008. Slam Poetry Winner, Wilkes University MA Program, 2005.

4. Lord & Taylor: Product Copy The Oliver Gal Artist Company is an art and lifestyle brand based in South Florida. Spearheaded by sisters and artists, Lola and Ana Sanchez, these avant-garde inspired collections capture life’s most haute moments. This print displays a feminine, poetically chic-skirted fashionista stepping out near L’arc de Triomphe in a vibrant contrast of color and black and whit e . Romantic jasmine blends with fresh orange blossom for exquisite feminine warmth. High-speed adventure-wear electrified by a roadside neon-likeness and punctuated with colorful Swarovski crystals.

5. Lord & Taylor: Birdcage Shop “We’d be happy for your copy team to generate the descriptions again. […] you begin every description with:  The designers of Various Projects are playfully "improving the quality of lives, one keytag at a time."  This was followed by a sentence reacting to or elaborating on the spirit of the individual Keytag.” –Various Projects, Various Keytags

6. Freelance and Contra ct Copywriting “I worked briefly with Erin at Sakari Salon. She helped me with a web project, writing web content for the site. Erin's work on Sakari's bios was creative. She helped edit and reflect each person's unique qualities. I would definitely work with her again.” -Valerie Horchos @ Wyde Eyed Design Studio The secret to tasty salsa is to first tantalize the reader’s mind with mouthwatering copy. As part of a contract job, I wrote the salsa content and biographical information for the Terrapin Salsa brand. Delightfully scented, handmade soap by Yellow Apron Soap Company with descriptions to match.

7. One of my favorite aspects of writing is the diversity. I’ve interviewed authors, plastic surgeons, spa and salon owners, nude art models, mattress store owners, dance instructors, motivational speakers, musicians, and actors to produce business biographies, profiles, human interest pieces, and articles for websites and weeklies such as: VisitPoconos.com and The Philadelphia City Paper, and national publications such as: The Woman's Newspaper. http://archives.citypaper.net/articles/2008/01/24/how-we-work “Thanks for all your hard work and creativity.” – Marshall Partington, M.D. FACS “Erin consistently delivers written pieces within the specified scope and on time.” –Vatrice Chestnut, Birmingham Woman’s Newspaper Entertainment and Small Business Journalist

8. As an online college instructor and a book editor, managing and communicating effectively and closely with others, making deadlines and dealing with shifting priorities is a must. Researching, checking information accuracy, editing and proofreading, and then communicating that material effectively and engaging the right audience is of utmost importance. “Erin knows her stuff! She manages to fix the things that need fixing in a manuscript without losing the author’s voice. A rare talent.” – Paul Barretta, Owner of Talent Clearing House, Inc. https://www.facebook.com/pages/Do-the-Devils-Work-for-Him-by-Amy-Sciarretto-Rick-Florino/84602634811 Editing and Teaching

9. Digital and Print Communications Preparing print and digital projects along with social media communications is an important aspect of strong and tuned-in business today. My continued experience in writin g newsletters, preparing sales and news campaigns, social media, press releases and marketing emails, ha ve resulted in successfully promoting b-to-b product announcements, reporting sales and results as well as showcasing company volunteer efforts and weekly business updates. My writing and Photoshop work at GUARD Insurance Company

10. Lord & Taylor, Wilkes-Barre: The Studio Pulse Digital and Print Communications: To keep the studio strongly connected while clarifying inter-department information, I wrote and edited a newsletter called The Studio Pulse, which ran successfully with help from photographers and image editors for six months until changes in management and studio structure were made .

11. Blog/Social Media Content- Working to Grow and Retain Communities The Little Blueberry received over 255,000 page views in 2013. Chickadee’s 2006 Appalachian Trail Journal received over 43,000 hits in 11 months.

12. Social Media NEPA Raw Foodies: Tripled attendance with the Facebook page and flyers. NEPA Whovians: Coordinated group events and shared common Experiences online and in real life with this Facebook page. Misericordia University’s Instress Magazine: Faculty Advisor 2012-2013

13. Thank you! Erin L. Delaney Email: [email protected] Phone: [phone] LinkedIn: www.linkedin.com/erinldelaney/ Blog: http://mywordrobe.blogspot.com/ Instagram: @erin.delan